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Recently, the most concerned event on the Internet is undoubtedly Dong Yuhui selected by Dongfang.
The team members behind it, the core anchor of the tough company, many people wonder if they have lost their minds.
Now, one only needs to look at Dong Yuhui's annual income and living situation to understand why they are so crazy.
The background of this story is that Dongfang has recently started the selection of "Jilin Trip", and in the warm-up process of the article, Dong Yuhui submitted a short essay as usual, which soon caused a boom in "Dongfang Selection Jilin Trip".
However, the editor of Dongfang Selection suddenly posted a comment in the comment section, claiming: "The creation of each small essay is the responsibility of the copywriting team, other team members assist in completing it, and the anchor reads the manuscript in front of the camera".
This time, Dong Yuhui's fans completely lost interest, and they clearly recalled that during the process of the Oriental selection of Shanxi, the tour guide in the live broadcast room asked Yu Minhong a question: Is the small composition created by Dong Yuhui?
At that time, Yu Min, Hong Ming and their partners all confirmed that this was indeed Dong Yuhui's work.
Unexpectedly, the editor had an argument with Dong Yuhui's fans, and the team went on to say, "Mr. Yu wanders outside every day, and I really don't know much about the specifics of the work, but when it comes to writing skills, it is really difficult for Mr. Yu to give an evaluation." ”
Probably to avoid unnecessary misunderstandings, the team further added: "Anchors occasionally write, for example Yuhui focuses on Inner Mongolia and Dunton focuses on Hebei. However, streamers are very tired in their daily work, and writing a provincial copy requires a lot of material, which can take a week for the short one and a month for the long one. As a result, most of the copywriting is indeed done by copywriting teams. ”
However, it was the suggestions that the team said that made many "mothers-in-law" unhappy.
In their view, Dong Yuhui's brilliance was taken away by the creative team, and their goal was to help Dong Yuhui regain his reputation.
Everyone knows that Dong Yuhui has tens of millions of fans, and it is too simple for the fan group to gather strength to carry out various activities.
Therefore, Dongfang began to select CEO Sun Dongxu.
Logically, Sun Dongxu should adopt a peaceful mind to explain in the live broadcast room in order to make everything more harmonious.
Unexpectedly, Mr. Sun stood in front of the cameras of the live broadcast and held a disciplinary rectification meeting for more than 100,000 fans in the live broadcast room.
In the live broadcast room, his attitude was very clear, and his face was full of seriousness.
All things considered, he made several points in total.
1. Regarding the small composition, there are not only the creators themselves, but also the contributions of the creative team behind them, as well as the joint completion of the anchor and the creative team.
2. Although the Dongfang selection team is very united, there are still some fans who insist that the entire company's small composition is completed by Dong Yuhui alone, which is unfair to the creative team behind it.
3. Resolutely oppose the so-called "fan circle culture".
4. The company did not treat Dong Yuhui badly, and his annual income was definitely not just tens of millions.
At the same time, in the face of the "small essay incident", Dong Yuhui also responded accordingly, in the space of the live broadcast, he mentioned that several editors who claimed to be very familiar with the business made "unfounded responses" in the comment area, * After the end, Dong Yuhui published an article again, clearly mentioning 8 main points, from the content analysis, which is almost specially designed for his fans.
The most critical point is to openly oppose the "rice circle" and directly point out the pain points of the "mothers-in-law".
Regrettably, Dong Yuhui's patience was not recognized by the company's editorial team, on the contrary, because he "claimed to know the business well" and "talked nonsense", the editorial team began to gradually shift its attention from the "mother-in-law" to Dong Yuhui.
In the comment area, a "unbearable" remark was made, revealing the truth behind all the small compositions in the past six months.
The matter has developed to such a serious extent that it is beyond everyone's expectations, and all the members of Dongfang Selection Company, including the CEO, Dong Yuhui, the production team behind it, and the fans, have been involved in this smokeless struggle.
To everyone's surprise, the selection process in the East will affect the entire market.
On the 13th, The Paper reported that when the Hong Kong stock market was ** that day, the market value of Oriental Selection lost more than 4 billion Hong Kong dollars.
Dong Yuhui seems to have decided to say goodbye to his past, and his account signature on Douyin is: He used to be a teacher, and now he has become a salesperson.
Transform into not thinking, not demanding, not clinging, not dependent on me.
It is understood that this sentence is not Dong Yuhui's work, but originates from "The Analects of Zihan". It describes how Confucius avoided four common mistakes: not making subjective guesses, not being completely sure, not sticking to his own opinions, and not being arrogant.
Dong Yuhui wanted to share these words with his "mothers-in-law".
At the same time, Dong Yuhui's IP address has also moved from Beijing to Shaanxi, which indicates that Dong Yuhui has returned home and is about to end the live broadcast.
Shaanxi Cultural Tourism sent a comforting voice to Dong Yuhui, saying: "If you really feel unpleasant outside, then it's best to go home, Shaanxi will always be your home." ”
Jay Chou's lyrics convey such emotions: "I firmly believe that the pillar behind it is you, and you will always walk side by side with me." ”
Not in a good mood?
Please return?Behind it is the support of the support?
The three words used by the official ** have far-reaching significance, not only a word of comfort, but also a safe haven for Dong Yuhui after flying solo.
This matter started with internal disputes within the company and gradually expanded to the competition for talents at the local level, which made Dongfang Selection in a predicament.
Big boss Yu Minhong personally personally of the goods and he also against the cultural cultural cultural cultural of goods。 He said he did something, but I think it's normal. I have to be fair to every employee in the company.
In the face of internal disputes within the company, Yu Minhong did not clearly point out Dong Yuhui's mistakes, but criticized the behavior for lacking professional ethics, believed that the company's management was flawed, and suggested that everyone tolerate the company's employees, because their average age is only in their 20s.
From this point, it can be clearly observed that Yu Minhong's position has been very clear, and the company's management is flawed: Dongfang has not done a good job in the process of selecting CEO Sun Dongxu;
The method of editing lacks professional ethics: editors behave in the wrong way.
Dong Yuhui's shortcomings were not mentioned throughout the process, which shows that Dong Yuhui's style of acting has indeed been highly recognized by Yu Minhong.
It is said that this incident has also put Yu Minhong in a dilemma, according to an internal conversation record, Sun Dongxu, the chief executive of Dongfang Selection, and Yu Minhong have made it clear that they will not allow Dong Yuhui to return to Dongfang Selection.
Deciding whether to choose Sun Dongxu or Dong Yuhui has become the biggest problem facing Yu Minhong.
Soon after, the ** on this matter consulted Dong Yuhui and Yu Minhong, and Dong Yuhui replied that it was not convenient to respond.
Yu Minhong responded clearly: Everything is fine, not so bad.
In fact, the events of internal strife in the East are neither major nor trivial.
The goal of the fans is to get to the bottom of the matter;The goal pursued by the editorial team is to prove their abilities;Dong Yuhui and Sun Dongxu are pursuing the goal of resolving this dispute as soon as possible.
From a macro point of view, Dong Yuhui is in the middle of fans and the company, and the reason behind this is the actions taken by the mother-in-law to protect Dong Yuhui.
At present, the internal strife in the East is still escalating, and no one can ** where this incident will end up.
Dong Yuhui decided to set up his own sect and embark on a new journeyOr is it that both parties reach a settlement and then move on to a team sprint?
No matter how it is handled, the most important thing is how to calm Dong Yuhui's fan sentiments, because for them at present, Dong Yuhui can no longer return to the East for "angry" selection.
I don't know what you think about this?
Yu Minhong