Shantou ICBC's live broadcast team helps farmers bring goods. Information**.
ICBC has built inclusive financial service points and strengthened the construction of basic financial facilities in rural areas. Information**.
Dear friends in the live broadcast room, good afternoon, welcome to our live broadcast room of 'ICBC Helping Farmers, Township about South Australia, Mail Me Together'!The two anchors enthusiastically showed South Australia's special agricultural products such as dried scallops, dried fish, and shredded squid to the camera, introducing South Australia's food and cultural tourism attractions, interspersed with some financial knowledge from time to time, and built a channel for seafood to go out of the island and into the city and sell to the whole country, further helping small farmers to access the "last mile" of modern agriculture.
The live broadcast of financial assistance to agriculture is a microcosm of the innovation of ICBC Shantou Branch (hereinafter referred to as "ICBC Shantou Branch") to help rural revitalization. In the first year of the implementation of the "High-quality Development Project of 100 Counties, Thousands of Towns and Thousands of Villages" in Guangdong Province, ICBC Shantou Branch has always adhered to the implementation of the decision-making and deployment of the Party and the state on the rural revitalization strategy, actively supported the coordinated development strategy of urban and rural areas, and accelerated innovation in terms of platform construction, product matching, and team service for the characteristic agricultural industry economy of various districts and counties in Shantou, made precise efforts in the field of rural finance, and innovatively explored a new financial model to serve rural revitalization.
Written by Xie Jialong.
Optimize the mechanism and system.
Deepen the reform of financial supply.
Adhere to the outline and be self-sufficient, and stick to the original and end from the end. In order to accelerate the promotion of financial support for rural revitalization and actively practice the political and people's nature of financial work, ICBC Shantou Branch has established a special agency Rural Revitalization Office, which is mainly responsible for coordinating the development and management of rural revitalization of financial services, leading the policy research and transmission of rural revitalization of financial services, promoting the development of related businesses at a high level, and providing policy support and guarantee for the in-depth promotion of rural finance work of the "Millions and Thousands of Projects".
On the basis of the establishment of the Rural Revitalization Office, ICBC Shantou Branch actively innovated the internal credit management mechanism, independently formulated the annual target tasks for agriculture-related credit, and gave preference in terms of economic capital allocation, internal fund transfer pricing, and fee arrangement. At the same time, the bank not only improved the differentiated assessment mechanism of agriculture-related business departments and county-level sub-branches, implemented salary incentives and due diligence exemptions for agriculture-related credit business, but also appropriately delegated credit approval authority, and promoted branches, especially those with low deposit-to-loan ratios at the county level, to increase the provision of agriculture-related credit.
On the basis of commercial sustainability, ICBC Shantou Branch simplified the loan approval process, reasonably determined the amount, interest rate and term of the loan, encouraged the development of working capital loans and medium and long-term loans that match the agricultural production and operation cycle, and took multiple measures to promote rural revitalization in the same direction.
ICBC Shantou Branch said that it will always adhere to the development of rural industries and improve the income of rural households, put the masses first, make every effort to do good and practical things, and effectively enhance the people's sense of gain and happiness, and help the development of rural economy with high-quality financial services.
The government and the bank jointly made efforts.
Build rural financial service points.
Now there is no need to go to the county seat for transfer and living expenses, and it can be solved directly in the village. ”
There is so much financial information, and some of it is even a fraud, we couldn't tell it in the past, but now we don't have to worry, the staff of the ICBC service point can answer our ...... in time”
Lin Shan, who works at ICBC's rural financial service points, often hears such voices from villagers.
In the past, there was a lack of basic financial facilities in rural areas, and it was difficult for financial services to reach rural residents. In this regard, ICBC Shantou Branch conducted an in-depth investigation to understand the local financial environment and needs, actively connected with local party and government organs, and used the ICBC "Xingnongtong" brand to innovate and build inclusive financial service points, embedding the basic functions, equipment and services of bank outlets in rural areas, and taking the lead in making new breakthroughs in channel services.
It is understood that ICBC "Xingnongtong" is a unified brand of rural financial services launched by ICBC in order to implement the major decisions and deployments on comprehensively promoting rural revitalization and promoting the implementation of the urban-rural integration development strategy. On December 14, 2021, the bank's first ICBC "Xingnongtong" rural inclusive financial service point was officially launched in Shenao Town, Nanao County, Shantou, which is also the first ICBC "Xingnongtong" rural inclusive financial service point in the province's ICBC system, taking a solid step in promoting the financial support for rural revitalization service plan and increasing rural financial support.
Through the construction of ICBC "Xingnongtong" rural inclusive financial service points, ICBC Shantou Branch has set up smart teller machines, paper coin exchange machines and online banking machines at the service points to provide local villagers with basic financial services such as transfer and remittance, information inquiry and bill payment, and equipped with professionals to create various financial knowledge publicity scenarios and provide fast and accurate financial consulting support. At the same time, special areas such as maternal and infant rooms and inclusive financial service areas have also been set up in the service points to create a new space for local villagers to enjoy leisure life and learn about financial knowledge.
In addition, ICBC Shantou Branch innovated online service methods and set up a live broadcast room in the Nanao sub-branch under its jurisdiction to popularize financial knowledge, publicize and promote inclusive financial products through live webcasts, and help farmers expand the publicity and sales channels of local characteristic agricultural products in South Australia. As of the end of October this year, the bank has completed the construction of 8 ICBC "Xingnongtong" rural inclusive financial service points in 5 districts, counties, villages and towns in the city, which has met the daily financial needs of local residents, solved the problem of lack of service resources and channels, helped the construction of safe villages and beautiful villages, and brought the "last mile" of financial services to rural fields.
In addition, the bank also signed the "Strategic Cooperation Agreement on Financial Support for Rural Revitalization" with the Shantou Municipal Bureau of Agriculture and Rural Affairs, and the "Cooperation Agreement on Financial Assistance to College Graduates to Volunteer for Rural Revitalization" with the Shantou Municipal Committee of the Communist Youth League. In terms of the export of rural talents, we will strengthen cooperation and joint construction, and explore a government-bank cooperation mechanism for the full implementation of the rural revitalization strategy.
Assisted by a professional team.
Cultivate a flexible team for rural revitalization services.
At the beginning of 2022, ICBC Shantou Branch transferred business backbones from various professional departments to form a flexible team for rural revitalization services in South Australia, with personnel rotating every 3-6 months, and providing incentives such as accommodation, transportation subsidies, and special subsidies for the team, so as to encourage more young and outstanding employees to overcome difficulties and go to the places where rural revitalization is most needed.
The author understands that the team includes professional talents in inclusive finance, personal finance, credit card, credit approval, etc., and has effectively improved the efficiency of business processing by moving the review authority forward to the front line, simplifying the information of small loans, and setting up a green channel for business. Focusing on the "ICBC 'Xingnongtong' Rural Inclusive Financial Service Point", the team vigorously supports the development of local characteristic industries of "one town, one industry, one village, one product", and improves the quality and efficiency of rural financial services.
As a member of the flexible team of South Australia's Rural Revitalization Service, we went around the winding mountain roads to the village during the day to preach and popularize financial knowledge and promote our bank's inclusive financial loan productsTake a small boat to the wharf, go to the sea to see the fishermen's fishing boats, marine farms, and go to the enterprise to understand the loan needs of customers and do pre-loan research. In the evening, I returned to the branch, stepped up to write the investigation report, and handled the credit process, and every day was full and meaningful. It was here that I realized for the first time the profound meaning of the phrase 'dripping and accurately irrigating financial living water to enterprises and farmers'." After Lin Shan joined the flexible team of rural revitalization services, she has experienced a lot and is very proud of it.
Since its establishment, the flexible team of rural revitalization service has insisted on going up the mountain and down to the sea into the village, constantly visiting villages, towns, agriculture-related enterprises, and individual customers, and conducting door-to-door field research and visits to local characteristic industries. At the same time, it organized and carried out financial publicity activities of "entering villages and households", and held a number of financial knowledge publicity activities to understand the financial service needs of local villagers and enhance their awareness of fraud prevention. Since 2022, the rural revitalization service flexible team has carried out a total of 15 publicity activities, including special sessions on diversified financial products such as telecom fraud prevention, social security card, and webcast, covering many villages in Shantou such as Zoumapu Village and Shanshan Village, with a total of about 450 people consulting through **, WeChat, and on-site consultation, 262 credit filing households, and a total of about 74 million yuan in credit business.
At the same time, since 2022, the bank has carried out many live broadcast activities of financial youth to help farmers bring goods, including South Australian seaweed, golden potatoes, dried seafood, etc., while promoting financial knowledge and service policies, helping farmers increase income and generate income, achieving good sales results and promotion benefits, and broadening the sales channels of agricultural products. This not only explores the new sales model of farmers, assists local farmers to build high-quality brands, but also effectively excavates local history, culture and tourism resources, and promotes the island's economy to a new level.
As a member of the live broadcast flexible team of Shantou ICBC, I am very proud every time I sit in front of the camera. This pride comes from the warmth of Shantou people to feed their hometown. Mr. Cai Lan said that Chaoshan is a 'food island', and I am a child raised by Chaoshan food. Being able to share the taste of my hometown with friends from afar is my little pride and happiness as a 'glue person'. Jizi, the anchor of the bank's live broadcast flexible team, believes that the live broadcast platform of ICBC Shantou Branch has built a bridge connecting small farmers and the big market, opened up a new way to help farmers, and also allowed Jizi to see the new achievements that financial youth can make in rural revitalization in the new era. Up to now, the team has carried out a total of 3 live broadcasts with the theme of inclusive financial services in Shenao Town, with more than 100,000 likes, promoting the online channel sales of special agricultural products and helping local economic development.
Empowerment of scientific and technological innovation.
Financial services help the development of characteristic industries.
In the past, in the rural financial market, there was a lack of effective input of credit resources, and farmers and agricultural enterprises could not obtain financing support, and the problem of difficult and expensive financing became a problem that needed to be solved urgently. In this regard, ICBC Shantou Branch conducted an in-depth investigation to understand the characteristic industries of various districts and counties in Shantou City, and in view of the environment and financial needs of various characteristic industries, it accelerated the interconnection and empowerment of industries by strengthening the interconnection and docking of government, banks and enterprises, and realized the accurate investment of credit resources. Taking Nanao County as an example, the bank and Shenao Town have jointly carried out the construction of the "Town Brain" industrial Internet smart platform system, so that financial services can be embedded in the social and rural governance projects, and at the same time, around the characteristic industries of Shenao Town, in the aspects of breeding, fishery, helping agriculture and benefiting farmers, tourism, urban management, and smart party affairs, etc., to realize the interconnection of smart industries.
ICBC not only solved the problem of breeding funds for us, but also provided support for us to expand the related chain industry, with the financing support of ICBC, our breeding scale has expanded, and the homestay has also been set up, and life is better than before. Mr. Liu, an operator of a breeding enterprise in Nanao County, said. Mr. Liu has been engaged in marine aquaculture for more than 30 years and has rich experience in the industry, and the main species are lobster, various high-grade groupers, scallops and oysters. In recent years, the company has responded to the call of national policies to vigorously develop marine ranches, and with the high popularity of tourism in Nanao County in recent years, the company plans to further develop the industrial chain of leisure fishery, homestay and research. Through the visit, it was learned that Mr. Liu's previous application for financing at the bank was complicated and the financing cost was high. To this end, the bank took the initiative to provide it with an innovative product South Australia "breeding loan", through the support of loan funds, the annual operating income of the farmers increased by about 52% year-on-year, and then provided about 2 million yuan of financing. With the financing support of ICBC, the company's homestay project was launched last year and officially launched on the market this year. Since October this year, it has built and trial-operated its South Australian oyster breeding base, cooperated with various travel agencies, and provided research services, and has received more than 3,000 people. As a result, the farmer has further developed from the aquaculture industry to a comprehensive industry integrating recreational fishery, folk customs, and research services, and the operating efficiency has been significantly improved.
At the same time, through the "small town brain" platform, the bank linked the data of the local aquaculture industry in South Australia to the credit approval system, and innovatively tried the "whole village credit" model of financing. Through the "Shenao Breeding Loan", more than 400 farmers in Shenao Town have taken the initiative to provide credit of more than 60 million yuan, and as of the end of October this year, about 17 million yuan of loans have been landedProvide local fishermen with an innovative credit product "Fishing Boat Loan", which has landed a loan of about 15 million yuan, and timely solves the problem of fishermen needing to raise their own funds before going to seaIt provides local merchants with an innovative credit product "specialty loan", and has landed a loan of about 13 million yuan, effectively alleviating the shortage of liquidity caused by external factors such as the off-season of tourism.
Number reading. As of the end of November, ICBC Shantou Branch has completed the construction of 8 ICBC "Xingnongtong" rural inclusive financial service points in 5 districts, counties, villages and towns in Shantou City, opening up the "last mile" of financial services
As of the end of November, ICBC Shantou Branch's "Shenao Aquaculture Loan" has actively provided credit of more than 60 million yuan to more than 400 farmers in Shenao Town, and the landing loan is about 17.2 million yuan"Dahao Fish Ball Loan" successfully landed in 3 fish ball enterprises and issued a loan of 800,000 yuanThe landing loan of "fishing boat loan" is about 15.47 million yuan;The "specialty loan" landed about 14.12 million yuan.
As of the end of November, ICBC Shantou Branch had provided financing to five enterprises related to the "One Village, One Product, One Town, One Industry" project with a total amount of 6.8 million yuan.
Since 2022, ICBC Shantou Branch has taken the initiative to extend credit lines of nearly 500 million yuan to aquaculture, fishing boats, homestays, catering and other industries, and provided financial support of nearly 200 million yuan to more than 200 farmers and agriculture-related enterprises.
Front-line practice. Financial innovation helps rural revitalization.
ICBC Shantou Branch continues to promote financial innovation, actively practices the concept of finance for the people, and takes practical actions to support rural economic construction based on rural characteristic industries and financial needs, truly implements the financial services for rural revitalization, and helps rural revitalization with high-quality financial services.
Break the traditional model and alleviate the urgent need.
A farm in Guanbu, Chaoyang District, Shantou City is the leading enterprise of the "one village, one product, one town, one industry" rice project in Guanbu Town, Chaoyang District, and Mr. Huang, the person in charge, has been engaged in rice planting for more than 20 years, with a planting area of about 4,000 mu and a total annual output of more than 10,000 tons. In recent years, due to the expansion of planting field area, a large amount of capital investment in the renewal of machinery and equipment such as rice drying and harvesting has led to a temporary shortage of production funds for enterprises. Mr. Huang originally wanted to obtain financing through bank channels, but under the traditional bank credit model, farmers who cannot provide collateral assets cannot obtain large credit lines.
Just when Mr. Huang was worried about funds, the rural revitalization team of ICBC visited his home and handed over the promotional leaflet of the bank's characteristic agricultural products "Guangdong Agricultural e-Loan". "Guangdong Agricultural e-Loan is an innovative product of our bank to support agriculture and benefit farmers, and it is easy to obtain a credit line of up to 1 million yuan without collateral. You can borrow and repay at any time, lend out when you need funds, the interest rate is low, you can pay back when you don't need funds, and the interest will no longer be calculated, greatly reducing your operating costs. After listening to this, Mr. Huang submitted the loan application materials on the spot. In less than five days, the bank issued a loan of 1 million yuan, which alleviated Mr. Huang's urgent need. "This experience has allowed me to truly appreciate the benefits that financial services bring to farmers. Mr. Huang said happily. As of the end of October this year, the bank has provided financing totaling 6.8 million yuan to five enterprises related to the "One Village, One Product, One Town, One Industry" project.
Focus on characteristic industries and provide credit of nearly 500 million yuan.
As a "golden business card" of Haojiang's food, Dahao Fish Ball is the first product protected by a national geographical indication in Shantou and one of the most prestigious local specialty foods, forming a good industrial cluster foundation in Haojiang District. However, most of the fish ball enterprises in the region are small and micro enterprises or individual industrial and commercial households, and they generally face financing difficulties such as insufficient collateral and limited guarantee capacity.
In response to the problem of difficult and expensive financing in the fish ball industry in Haojiang District, ICBC Shantou Branch actively practiced the concept of finance for the people, and innovatively launched the special credit product "Dahao Fish Ball Loan", which accurately irrigated the financial "living water" into the rural revitalization market.
According to reports, "Dahao Fish Ball Loan" through the overall planning of enterprise revenue, tax payment, electricity, UnionPay acquiring and other data, multi-angle and multi-dimensional rating and credit, increase the proportion of credit loans and medium and long-term loans, and provide the best loan interest rate, and strive to solve the problem of difficult and expensive financing for small enterprises in fish balls. At present, 3 fish ball enterprises have been successfully landed and a loan of 800,000 yuan has been issued. In recent years, the bank has continuously increased the supply of financial services for agriculture, rural areas and rural areas, and since 2022, it has provided nearly 500 million yuan of active credit lines for aquaculture, fishing boats, homestays, catering and other industries, and provided financial support of nearly 200 million yuan for more than 200 farmers and agriculture-related enterprises.