In the watch market, luxury watches have always been the object of consumer pursuit. However, with the increase in market demand, counterfeit and shoddy products are also emerging in an endless stream. For ordinary consumers, how to distinguish between real and fake watches has become an important issue. This article will give you a detailed introduction to the methods and techniques for identifying real and fake watches, so that you can make an informed choice when purchasing.
1. Observe the details of the appearance.
Dial: The dial of a genuine watch is exquisitely crafted, with a clear and standardized font and uniform color on the background of the dial. The dials of counterfeit products often have problems such as blurred fonts and uneven colors.
Case: The case of a genuine watch is made of high-quality material, finely polished, and has no obvious flaws. Counterfeit cases may be rough, scratched, etc.
Strap: The material of the strap of a genuine watch matches the case and the craftsmanship is fine. Counterfeit straps may be made of inferior materials and have rough workmanship.
Back cover: The back cover of a genuine watch is engraved with the brand logo, model number and other information, and the handwriting is legible. The back cover of counterfeit products may have problems such as illegible handwriting and incomplete information.
2. Check the movement.
Movement model: The movement model of the genuine watch is the same as the model officially announced by the brand. Consumers can check the model of the movement through the brand's official website for comparison.
Movement craftsmanship: The movement of a genuine watch is exquisitely crafted, with finely polished parts and no obvious flaws. Counterfeit movements may have rough parts and insufficient polishing.
Movement function: The movement of a genuine watch is functioning normally and the time is accurate. Consumers can request a timekeeping test report from the merchant to verify the performance of the movement.
3. Check the certificate and packaging.
Certificate of purchase: When purchasing a genuine watch, the merchant will provide a certificate of purchase, which details the model, serial number and other information of the watch. Consumers should check that the information on the certificate is consistent with the body of the certificate.
Box: The box of the genuine watch is beautiful, printed with information such as brand logo and model number. Counterfeit product boxes can be rudimentary and poorly printed.
Accessories: Genuine watches are usually equipped with accessories such as manuals, warranty cards, etc. Consumers should check whether the accessories are complete and check whether the information on the manual is consistent with the watch body.
Fourth, choose regular channels to buy.
When buying a luxury watch, consumers should choose formal channels, such as brand stores, large department stores, etc. The quality of the goods sold through these channels is guaranteed, and perfect after-sales service is provided. Avoid buying watches in street shops or informally** to reduce the risk of buying fakes.
5. Seek professional appraisal services.
If consumers have doubts about the luxury watch they have purchased, they can seek professional appraisal services. Some watch repair centers or professional appraisal institutions provide watch appraisal services, which can provide consumers with accurate appraisal results through professional equipment and methods to carry out a comprehensive inspection of the watch and provide consumers with accurate appraisal results.
6. Summary and Suggestions.
Identifying genuine and fake watches requires consumers to have a certain amount of horological knowledge and observational skills. By observing the exterior details, inspecting the movement, checking the certificates and packaging, and choosing the right channels to buy, consumers can greatly reduce the risk of buying counterfeit products. At the same time, seeking professional appraisal services is also an effective safeguard measure. Hopefully, this article will help you make an informed choice when buying a watch and avoid being deceived.