In recent years, with the active promotion of China's "dual carbon" work and the gradual improvement of consumers' awareness of sustainable development, more and more enterprises have explored green and low-carbon transformation and development paths, responding to new consumer needs from the implementation of green building transformation, creating green consumption scenarios, and developing green products, so as to jointly open up a huge development space for green business.
Chi'an Town, Yiwu City, Zhejiang Province, Zhejiang Huachuan Shenneng Environmental Protection *** Garden-style "Factory". (*Courtesy of CNSPHOTO).
The development of green business is the trend of the times.
I believe that green upgrading is the future business trend and an inevitable choice for the development of the industry. Chen Yu, secretary of the National Federation of Urban Industrial Products Center (hereinafter referred to as the Urban Trade Federation), said at the inaugural meeting of the "Green Business Professional Committee" and the first green business development forum that the development of green and low-carbon business is promising, not only limited to the current hot green retail, but also extends to green logistics, green industrial chain of industrial manufacturing, etc., for which a comprehensive set of standards need to be established from energy saving, environmental impact, health impact and other aspects.
The inaugural meeting of the "Green Business Professional Committee" and the first Green Business Development Forum (**provided by the enterprise).
Yang Dehong, a senior retail expert and chairman of the Digital Communication Committee of the National Federation of Urban Trade, said that consumers in the new era are no longer as loyal to brands as they used to be, and they are more loyal to their lifestyles when it comes to shopping choices, and sustainability is one of the mainstream trends. If an enterprise wants to win the favor of customers, it needs to focus on customers and provide products and services that match them as much as possible on the basis of fully understanding their lifestyles and value orientations. "In the face of new changes, the first thing we must do is to maintain consumer relationships, and when consumers need health and environmental protection, such a transformation and development direction is the core of impressing consumers. ”
However, it is worth noting that there are still many challenges in promoting green consumption. Liu Puhe, an expert in the field of circulation and the former director of the Commercial Electronics Technology Application and Promotion Center of the Ministry of Domestic Trade, said that it must be recognized that the long-standing phenomenon of "greenwashing" has seriously affected the credit level of the entire industry, and it is difficult to identify false green products, causing consumers to question whether "paying for green" can be implementedIn addition, many regions and enterprises are waiting and seeing, the progress of transformation is relatively slow, and the current control of the "first pass" of green consumption is also insufficient.
But in Liu's view, green business also means new opportunities and is expected to open up imaginative development space. "There are many ways to improve the green level, for example, not all enterprises are owners, and they have the conditions to renovate buildings, but we can also start by reconstructing consumption scenarios, and design more green and low-carbon consumption scenarios that integrate cultural experience and strong interaction, so that consumers can have a personal perception, so as to create a new scenario of 'trust consumption'. Liu Puhe said.
Co-create "green value".
In the context of prominent energy problems and rising energy costs, the development of green business not only means long-term environmental and social benefits, but also can effectively benefit the enterprise itself.
Professor Li Chenqi, director of the Key Laboratory of Shenyang Jianzhu University, calculated an "economic account" for the green upgrading of traditional buildings, taking physical supermarkets as an example, their daily operation consumes a lot of electricity, and belongs to industrial and commercial electricity, and the electricity cost has remained high for a long time, and the installation of photovoltaic power generation equipment can effectively reduce or even replace the purchased electricity, and reduce operating costs in the way of "self-generation and self-consumption". Relevant data show that the monthly electricity consumption of a large shopping center reaches 900,000 kWh, which is equivalent to the monthly electricity consumption of 9,000 families of three, and the annual electricity bill is as high as 10 million yuan, and the installation of a photovoltaic power station can solve the problem of high electricity bills.
Driven by factors such as the entry of tripartite capital, the impact of dual control of energy consumption, and the increase in electricity prices, commercial real estate owners are increasingly enthusiastic about the "photovoltaic +" model. Zhu Jianzhao, director of the Northeast Region of Trina Fujia Energy Co., Ltd., believes that from the goal of "achieving carbon neutrality before 2060", it is foreseeable that the market for distributed photovoltaics in China is very large. "In fact, there are many large enterprises that have put forward the requirements of 'green power indicators' for the first businessmen, such as a well-known automobile company requiring its leading enterprises to use 60% of clean energy by 2050, which also provides more development opportunities for photovoltaic commercialization. It said that the company's distributed photovoltaic commercial yield is basically more than 30%, and has the advantages of high reliability and high security, which can create value for enterprises in the long run.
Xu Zhenhua, General Manager of Asia Pacific of Yiluo Technology (Shanghai)**, said that the company is committed to achieving sustainable development and attaches great importance to environmental management performance in its operations, and environmental protection is a key element of its Corporate Social Responsibility Agreement, as well as part of the selection and continuous evaluation process of the company. "Today, the implementation of ESG (Environmental, Social and Governance) strategies has become an important factor in measuring corporate value, and the transparency of ESG reporting is closely linked to the investment value of enterprises, and more and more listed companies have written a large number of annual reports. Xu Zhenhua said.
The Green Business Professional Committee was established.
In order to better play the role of the think tank of industry experts, promote the cooperation of upstream and downstream enterprises in the industry, and jointly develop green business, the Green Business Professional Committee was officially established. It is understood that the Green Business Professional Committee was established in accordance with the Articles of Association of the National Federation of Urban Industrial Products Centers, and is a professional branch of the Urban Trade Federation, which undertakes relevant work in the professional field of green business within the scope of the Articles of Association of the Urban Trade Federation.
The Green Business Professional Committee was formally established (**provided by the enterprise).
Mu Nan, general manager of Shenyang and Sitong Commercial Machinery Co., Ltd. and founder of Zhonghefeng Technology (Liaoning), introduced the mission of the Green Business Professional Committee at the meeting, that is, to achieve the "double carbon" goal of carbon peak by 2030 and carbon neutrality by 2060 in China, and actively promote the green and low-carbon upgrading of commercial and trade circulation enterprises, industrial chains and consumer markets, so as to release kinetic energy for the smooth circulation of the national economy and the construction of an efficient modern circulation system. Mu Nan said that in the future, the Green Business Professional Committee will further explore the innovative development of the "photovoltaic + business" model, guide all kinds of first-class facilities to embark on the road of green upgrading of clean energy, reduce the energy cost of commercial and trade enterprises as much as possible, and provide new energy support for green consumption.
To this end, the Green Business Professional Committee will strive to promote the application of green business in the next workFormulate low-carbon standards for commercial and trade facilities, and build a green commercial management system;Construct a data exchange mechanism for the green and circular development of business;It also organizes international exchange activities on green business to help the industry achieve green and high-quality development.
Green business is a big topic, for example, in the field of energy, it involves photovoltaic power generation, green energy transformation, energy-saving transformation of energy-consuming equipment and other links, we can contribute in many aspects. It can be said that green business is closely related to the state, society, enterprises and individuals, and the establishment of the special committee is inseparable from the joint participation of industry experts, entity enterprises and manufacturing enterprises. Today, reducing costs and increasing efficiency is the unanimous demand of all enterprises, and what we need to explore is how to reduce costs and increase efficiency, what is the ideal energy efficiency standard, and how to organically combine business digitalization and greening. Mu Nan said.