Witness history, on the afternoon of December 22, the market value of most Internet companies, especially game companies, fell off a cliff**.
As for why, it seems that at present, it is probably because of a draft of the regulation of online games issued today for public comment.
It's really dramatic,Two days ago, Tencent NetEase was still fighting with the gods with the Yuan Dream Star and the Egg Boy Party.,Today I suffered a wave of iron fists.,It's still inexplicable.,I don't know the iron fist that flew from.。
Of course, it doesn't necessarily matter at all, if there is, it's probably Tencent's marketing of Yuanmengxing that has gone overboard, right?
It's all unknown, but it's like this now. To put it simply, this draft proposes that game companies should not allow game companies to induce players to consume and not engage in too many recharge activities.
At the same time, it also prevents players from making large purchases in the game section, including the live broadcast section.
In fact, the information revealed in this draft is very simple, and the purpose is very obvious. Even now, the game and live entertainment industry is indeed too easy to make money, and everyone wants to soak in it, which is not good, so it is necessary to control it, of course, the source of control is to control the big brother who is willing to spend crazy in this area. It is easy to understand, as long as the main output force is cut, the remaining small fish and shrimp will not be affected at all, and we, as small fish and shrimp, are tens of hundreds, and people don't care at all. It's also time to play, what to do.
Of course, the real players actually understood this a long time ago, so it appeared, MD a game proposal solicitation draft came out, the players did not panic, the shareholders panicked first.
MD's new rules have been introduced, and the day must not fall
The sky really won't fall. If you want to say that there is any impact, it will not have any effect at all. If a human game company wants to make this money, there are ways to do it, and your set of rules may not be able to stop it.
Of course, at least in my opinion, this is definitely a good thing, because no matter what, this set of rules is definitely good for players, after all, the current domestic games, whether they are terminal games or mobile games, are all a piece of - there is no need to improve at all, and there is no motivation to improve, and you can make money by lying on the ground and sucking blood. Let's talk about a hard-hit area.,Second game,That is, the two-dimensional mobile game,The basic routine is to draw cards.,Sell the artist's standing paintings.,One by one**Do a simple live2D animation and sell it up.,Make a simple big-headed doll 3D, you have to thank the Bodhisattva.。 And what about the gameplay aspect?That's the case, most of them are a set of systems, and a new one will come out of a shell and then harvest a wave. Even if you have a sufficient budget, this money will be used for publicity most of the time, and the domestic game environment is like this.
And the reason why this set works is because the makers of the game are also very clear that they know that they are making lumps of, but there are still big brothers who are willing to eat and are willing to eat in large gulps, and these big brothers can not only feed them, but also fatten them ......Not picky at all.
That's why we have to limit the high consumption in the game entertainment sector, to a large extent, to prevent these fools from making a lot of money without brains, and this restriction, seriously, for ordinary people, there is nothing to worry about, the restriction is not here, for most ordinary people, with a second-class bank card can not hit the limit, what are you afraid of?Are you afraid that people will stop you from sending money to the game company in a hurry?Just these three melons and two dates?
Of course, for game companies, a temporary decline in revenue is an inevitable pain and is inevitable. It seems normal for the company's market value to decrease, after all, it is like this.
The market is like a frightened bird, if you want to change the window, they will think that you are going to demolish the house, and you want to chase after it and explain"No!".”They will only run faster.
This is also normal, whether the person who has invested money, whether it is big or small, is like a frightened kitten, as soon as there is some trouble, he will immediately retreat and run away, for fear that something bad will happen later, and the more afraid of bad things, the more likely bad things will happen, even if they would not have happened.
This is also the Tacitus trap, but Ta probably didn't expect that the market stress reaction on this wave of operations would be so big and so scary.
Author: Aquiles
The article was first published *** Astral Blue.
After all, it's rectification, which is to force the game company to make a choice. For players, play your game with peace of mind, be obedient, don't look at these some or not, such a big company will not be so easy to go bankrupt, you will not say no, you are not a Blizzard game to play. The tower doesn't want to save the principles of heaven, destroy people's desires, don't want the industry as a whole to disappear directly, and the most important thing is that it can't disappear, according to the previous "Chinese Game Chronicle", and even have the intention of taking the initiative to provide support, just the way, you may have to make some small adjustments, but in general, it's not a big deal, and the sky can't fall.
Then you must say that this is also one of the steps of boiling a frog in warm water, okay.
So in the end, for the shareholders, they must have been frightened in the past two days. But you have to think like this:
It's already at the bottom, and no matter how you go, it's up, so it's ......
Stud is a kind of wisdom!(Not) ......
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