In fact, Infiniti has never avoided its niche topic, and even responded in public many times, just like at the brand "Friends Club", Infiniti once again emphasized that it is "not a brand born for the public, but determined to be the only one for the few".
This car brand, which was born in 1989, has not too long a history compared with other luxury brands, but because it is young, it does not have to carry a heavy burden of tradition, and has brought one surprise after another to everyone on the road of innovation and breakthrough. This also corresponds to the meaning of its logo, which is like an endless long road to the distant horizon, with no limits.
So from the day of its birth to the present, the brand has not only created many landmark products, but also launched a number of world-first technologies, such as the Q45, a large luxury sedan that uses the world's first hydraulic active suspension to benchmark the S-Class and 7 Series, a coupe SUV with an avant-garde design of the FX series 20 years later, and the JX35, the first crossover product that perfectly integrates luxury MPV and urban SUV...It is such a brand born to challenge tradition that has always attracted a group of users with unique personalities, who are constantly moving forward and enjoying the fun of challenges.
Therefore, at this "old friends meeting" with car owners and dealers, Xin Yu, Infiniti's global chief brand officer, also solemnly expressed Infiniti's determination to unswervingly cultivate the Chinese market and continue to invest in China as a strategic priority market.
And the most direct manifestation of this determination is in the product, this time Infiniti brought two flagship products, one is the 2024 QX60, and the other is the QX Monograph concept car.
However, the changes to the new 2024 QX60 are not big, mainly focusing on the optimization and changes of details and version configurations, such as the original comfort version and four-wheel drive premium version have been canceled, and the new enjoyment version and four-wheel drive premium version have been added, and the entry version has lowered the threshold by 2 compared with the old model10,000 yuan, and increased the third row seat back adjustment, in addition to the common main and co-pilot airbags, front and rear head airbags, rear side airbags and other 8 airbags are also standard for the whole system, and the top version of the ** also from the original 61980,000 yuan became 51880,000 yuan and so on.
Of course, the adjustment of the price also means that the 2024 Infiniti QX60 will not only affect the choice of users such as Cadillac XT6 and Lincoln Aviator, but also some target users who are considering buying BMW X3 and Audi Q5L may also be affected, after all, Infiniti QX60 has great advantages in space and positioning, price reduction and additional configuration in one step, so the overall product strength has been significantly improved.
As for another concept model, in fact, as early as October, Infiniti announced that it would launch four new models, including the official debut of the QX Monograph concept car, which can be regarded as a new generation of Infiniti QX80 concept model, the whole vehicle adopts a new design language. The official statement is that it uses the three design philosophies of "間ma、移utsuroi、傾kabuku",It seems complicated,In practical terms, it is to integrate art elegance into life and arouse the emotional resonance of users。
Among them, "間ma" refers to the beauty of space, which is also called "blank" in oriental painting, which means to create a "breathing space" and bring users a quiet experienceAnd "shift utsuroi" refers to the beauty of fluidity, which is reflected in every form of the concept car, making the lines of the whole car flowing, comfortable and harmonious;The last "kabuku" refers to extraordinary beauty, which means that the design ingenuity is highlighted in the details, giving the whole vehicle a work of art style and connotation.
The new design language mentioned above is expressed in the QX Monograph concept car through the three-dimensional luminous logo, the vast bamboo grille, the new alloy wheels, the digital lighting system of the whole car, and the new through-type digital piano key taillights, which also marks that Infiniti's product design has entered a new era.
Shu Jin said: today's automobile market, has long bid farewell to the era of dividends, in the cruel knockout, the halo of luxury brands is gradually not as dazzling as before, in the face of the trend of diversification of China's automobile consumption, for any luxury brand, is a challenge and opportunity coexist. Whether in the past or in the future, Infiniti adheres to the "people-oriented" and "long-termism", focusing on the present and promoting the brand to the next stage of development with a stable attitude.