Jinghai people who start a business-
58-year-old Yang Junyan is the representative project of Tianjin's intangible cultural heritage Hulianzhuang Yang's handmade willow weaving skills inheritor, influenced by grandparents, fathers, in the early eighties, Yang Junyan stepped into the willow weaving industry, wicker, horse stumbling grass, corn husk ......These seemingly ordinary things have been given new "life" by her. Over the past 40 years, Yang Junyan has woven her own happy life with a pair of skillful hands, and has also driven her parents and fellow villagers to live a good life.
Lifelike birds and beasts, antique baskets, delicate and elegant pendants, ......Walking into Yang Junyan's studio, my eyes are full of weaving works of different shapes. Yang Junyan was sitting quietly on the sidelines, concentrating on creation. Picking, pressing, winding, winding, and strangler......Slender wicker sticks fluttered up and down the fingertips, and in a few moments, a basket base was formed. As the inheritor of willow weaving skills, Yang Junyan learned Xi willow weaving with her grandfather and father since she was a child, and has developed a solid basic foundation.
Yang Junyan introduced, the initial business model is similar to a family workshop, a family will weave the finished products to the market to sell, by chance, through the foreign trade personnel to bring the products to the China Import and Export Fair, did not expect to make the debut on the signing of a lot of orders, since then, Hu Lianzhuang willow brand gradually started, orders are endless.
The recognition of the market allowed Yang Junyan to see the business opportunities, while following the traditional weaving techniques, she tried to combine modern aesthetics and needs, into silk flowers, beads and other new elements, to improve the style of willow weaving, so that the willow weaving skills on the basis of inheritance with the times, glow with new vitality. In 1994, Yang Junyan founded the willow weaving factory, in order to teach the willow weaving skills to more people, she began to go to the village to teach, hand in hand, up to now, the number of training reached more than 2,000 people, not only to drive the employment of rural surplus labor, but also to make the willow weaving an important industry for the villagers to increase their income and get rich.
Han Defang, a villager of Gaojiazhuang Village, Dafengdui Town, is one of the first villagers to follow Yang Junyan to learn Xi willow weaving skills, Han Defang told reporters that the initial learning of Xi willow weaving is just out of preference, and later through the circle at home, basket weaving, earn pocket money to supplement the family, the family life is getting better and better, so it has been doing for more than 30 years.
With the increasing number of orders, the scale of the factory continues to expand, in 2009, with the help of the first class, the initial willow weaving factory was upgraded to Tianjin Xinhu handicrafts and in the same year to apply for the right to import and export, officially entered the foreign market. Through years of efforts, the company currently has a total of more than 500 kinds of willow handicrafts, which are sold to more than 10 countries and regions such as Switzerland, Germany, and the United Kingdom as inspection-free products, with an annual sales volume of more than 1 million pieces.
With the quality of products and the business philosophy of dedication and concentration, Yang Junyan has made his entrepreneurial road more and more practical step by step. In 2022, Hu Lianzhuang Yang's handmade willow weaving skills were rated as "Tianjin Intangible Cultural Heritage Representative Project", which gave her great encouragement. "The craftsmanship of our ancestors cannot be lost. Yang Junyan told reporters that her daughter, who had just returned from studying abroad, was also following her to learn Xi willow weaving skills, hoping that her daughter would take over the baton and show the spirit of Chinese ingenuity from the exquisite handicrafts, and pass on the traditional Chinese hand-knitting skills to the world and let the world understand Chinese culture.
end-**Jinghai Fusion Media.