On December 22, with the strong support of the Department of Commerce of Inner Mongolia Autonomous Region and the Department of Commerce of Jiangsu Province, sponsored by the Baotou Municipal Bureau of Commerce and undertaken by Huitong Digital, a leading Internet company in Nanjing, the "About Hui Lucheng" Baotou Milk Meat and Local Famous and Special Products E-commerce Consumption Promotion into the Yangtze River Delta Business District was held in Nanjing (Hongyang Plaza).
The purpose of this event is to promote Baotou milk meat and local famous and high-quality products, strengthen the connection between Baotou City and the Yangtze River Delta market, enhance the popularity of Baotou milk meat and local famous and high-quality products in the Yangtze River Delta region, explore regional cooperation in e-commerce, and build a docking and cooperation platform for local enterprises in Baotou and consumers in the Yangtze River Delta region. At the event site, through characteristic cultural performances, Baotou milk meat and local famous and special product display, tasting, Inner Mongolia agricultural promotion official promotion, anchor live broadcast to bring goods, Baotou good things selection officer awards, a comprehensive display of Baotou's unique charm, the on-site atmosphere is warm.
The Qinhuai River in winter blows a fresh northern wind. It is understood that the event will last for 14 days and will be carried out online and offline. In terms of online, the Huitong Digital Science and Technology Qiancheng e-commerce system will be used as the carrier to establish an online mini-program of "Youhui Lucheng" to drive the sales of Baotou milk meat and local famous and special products, and expand the brand influence of "Youhui Lucheng". At the same time, dozens of anchors were invited to promote Baotou's good things to the majority of netizens through the live broadcast platform. In terms of offline, a parade exhibition and a famous enterprise in-house purchase meeting with the theme of "Entering the Yangtze River Delta Business District" will be carried out, so that the general public can experience the "consumption feast" of special products.
Up to now, the event has covered 27 cities in the Yangtze River Delta, with more than 30 offline activities such as in-house purchases, parades and exhibitions, and more than 100 local famous and special products in Baotou participating in the activities. Baotou specialty food has been more widely recognized and favored by the market in the Yangtze River Delta region, and since the launch of the event, more than 20 million yuan of Inner Mongolia special products have been sold through various channels.
The lineup of anchors invited to this event is strong, and dozens of anchors participated, who recommended Baotou's special products to consumers through the live broadcast platform and shared the unique charm of Baotou. The online promotion of the event has also achieved remarkable results, and the number of live broadcasts on Douyin has reached 4 million. Taking Grape Girl, a new farmer anchor incubated by Huitong Digital, as an example, the number of publicity exceeded 150,000, and the number of likes on live broadcast exceeded 200,000, driving the sales of Baotou products to exceed 10,000.
The successful holding of the special event "About Hui Lucheng and Entering the Yangtze River Delta Business District" not only provided a platform for the display of Baotou's characteristic products and the dissemination of culture, but also further promoted the economic cooperation and cultural exchanges between Baotou City and the Yangtze River Delta region, and laid a solid foundation for the integrated development between the regions in the future.