Proofing for Chinese brands to go overseas, Kukai opened a new Guinness Book of Records to show the way to success again
How Chinese brands can go overseas and dominate the global market has always been a hot topic. And Skyworth's Internet TV brand Kukai,With leading technical strength and deep user insight,Given"Standard answer。 At the Guinness Challenge Night a few days ago, Kukai gathered 436 consumers from 8 countries around the world, including China, Indonesia, Germany, Thailand, the Philippines, Malaysia, India, Vietnam, etc., with a strong brand appeal, and successfully challenged the Guinness record of "the world's largest number of people unboxing online and offline at the same time", and proofed Chinese brands going overseas.
Going overseas has become the road to breaking the situation in the industry, and Kukai has seized the opportunity
As we all know,The domestic color TV market has entered the era of stock game,The overall market size growth is weak。 According to the total data of Aowei Cloud Network (**c), the retail volume of China's color TV market in the third quarter of 2023 will be 6.95 million units, a year-on-year decrease of 14%.7%。Under the fierce market competition, going overseas has become a breakthrough road for track players.
Thanks to the precise product strategy and market strategy, Kukai has developed rapidly since the brand went overseas. According to local sales data, Kukai has become the No. 1 omni-channel sales in the Indonesian market1 brand. In last year's Lazada birthday promotion,Kukai has achieved Vietnam、Indonesia、The Philippines ranked first in the omni-channel,GMV omni-channel increased by up to 130% year-on-year,Coolita products sold in the Indonesian market,It has also made substantial breakthroughs,Handed over a brilliant report card。
Deep cultivation of localization, cool open the way to win
Localized operation is the winning way for Kukai to go to sea. In 2020, when the world was shrouded in the influence of black swan events, Kukai took the initiative to attack the Vietnamese market and cheered up the Vietnamese people with the full positive energy of the hip-hop spirit. "Vietnam Has Hip Hop" mentor Justa Tee launched the WatchForFree Challenge, which attracted more than 300 million people**.
In July 2022, taking advantage of the opportunity to release the most ** TV in Indonesia, Kukai adopts highly infectious visual marketing and a very interesting entertainment mechanism to help Skyworth Kukai products**, enhance user stickiness and brand affinity.
Challenging the new Guinness World Record this time,Kukai hopes to invite more people who accompany Kukai、Believe in Kukai、Love Kukai,Witness the new glory and miracle of the brand, as well as the quality and strength of Kukai。 Whether it is Kukai TV withstanding falling from a height of 60 cm"Devil's Challenge",Or more than 400 people unpacking the box at the same time,It shows the product quality and strong brand appeal of Kukai hardcore。 Kukai has become a dazzling golden business card, representing China to the world.
From products to operations to ecology, Kukai creates a successful example
From a unicorn in China's OTT industry to an overseas market to "expand the territory", behind Kukai Technology's vision, it is based on advanced AI recommendation algorithms and AIGC technology, a powerful automated intelligent operation platform, and the technical confidence behind the deep cultivation and practice of the intelligent large screen industry.
Relying on the MaaS+SaaS+PaaS platform ecology, Kukai Technology has built a panorama of AI service capabilities with high scenario, high composability, and high openness, and has created a variety of mature AIGC tools for the industry, including intelligent poster generation, short ** depth creation, intelligent labels, etc.
In addition,Coolita accelerates the layout of the global content ecology,It has established content ecological cooperation with YouTube、Prime Video、Sony Liv、Shahid and other more than 500 local streamers around the world,Combined with the mature and efficient intelligent operation platform of Kukai Technology,Not only for TV customers with the ultimate cost performance、Simple and easy to use、 The intelligent large-screen system solution that can be quickly customized continues to provide users around the world with faster TV experience and more exciting audio-visual content.
For Kukai, successfully challenging the Guinness World Record is just a demonstration of strength for the success of going to sea. But in fact, Kukai's overseas experience has really "set a sample" for the entire industry, from product to operation to the establishment of ecology, and has set a benchmark for Chinese enterprises to go overseas with hard-core quality. As the "golden business card" of my country's brand, Kukai is representing Chinese brands to go global.