It's been three yearsJack MaAgain inAliAn important speech was made internally. This speech is aimed at:AlifacingBusinessQuestions, especiallyPinduoduoThe rise of givingAlia huge threat. Pinduoduo's third-quarter financial report shows that its year-on-year growth rate is as high as 94%, which makes itAliInsiders are panicked and worriedAlistatus will bePinduoduoGradually replaced.
Jack MaIn his speech, he hoped that employees could put forward more constructive opinions and innovative ideas, and he believed that in the highly competitive market, only through continuous innovation can it be maintainedAlistatus. Jack MaThe speech also played a morale-boosting role and reassured employees.
However,Jack MaThe statement also hints at the presentAliDilemmas. withJack MaRetirement and the rise of a new round of competitionAliThe development has entered the most dangerous moment. AliThe problem now is that we can neither pursue market share at low prices nor surpass our competitors in terms of quality, service and efficiency. This makesAliCaught in an awkward situation, it was neitherPinduoduo's low price advantage, and there is no Jingdong's logistics advantage.
AliThe dilemma comes from two main sources. First of allPinduoduoIt has quickly become a strong competitor by attracting a large number of users with its low-priced, socially shared shopping model. The second is the development of JD.com, which is known for its high quality, high service and high efficiencyAliThere have always been big shortcomings in these aspects.
AliOnce aimed at the mid-to-high-end market, it gave up the advantage of low price, which led to the current situation withPinduoduois at a disadvantage in the competition. In the current environment of consumption downgrade,AliSerious challenges are facing. AliIn order to break through these dilemmas, it is necessary to find a way to remain competitive and meet the needs of usersBusinessMode.
However, it will not be easy to break the deadlock. If you continue to pursue low prices,AliIt will face involution and huge cost pressure, and it will not be able to establish an absolute competitive advantage. If you pursue high quality, high service and high efficiencyAliNeed to catch up with JD in logistics and services, rightAliIt's also a big challenge.
AliThe outlook remains uncertain and uncertainAliWhether it can successfully break through the encirclement. Jack MaThe statement is just the beginningAliMore innovation and risk-taking are needed to regain the competitive edge.
However, perhapsJack MaThere are some lessons to be learned. He once said that all great companies are born out of trouble. AliThere are tremendous pressures and challenges, but at the same time, there are also unlimited opportunities. It is only in difficult times that the company can truly show its strength and potential.
PerhapsAliIt is not necessary to pursue a balance between low price and high quality, high service and high efficiency, but to find your own uniqueness. AliIt can be different from the needs of the userBusinessModels and innovative thinking break the shackles of tradition and find a unique path.
In short,AliThere are tremendous pressures and challenges, but there are also endless opportunities. Only through innovation and breakthroughs,AliIn order to regain the competitive advantage and maintain the leading position in the e-commerce field. Jack MaThe statement is just a signal that showsAliOpportunities and challenges in times of adversity. AliIt takes close unity and joint efforts to create a more brilliant future.