Today we will continue to talk about Chinese games.
Say a few data.
Recently, Gamma Data published this year's "Research Report on China's Game Overseas Payment", which counts the actual sales revenue of China's self-developed games in overseas markets.
It can be seen that the actual sales revenue in 2022 is 1734.6 billion US dollars, which is about 120 billion yuan in RMB, most of which comes from mobile games.
What is the concept of 120 billion yuan?
Let's go with the others firstCultural productsCompare to one.
Movie Box Office:
As of December 23, 2023, the total box office of Chinese films is 53 billion yuan. In addition to the last ten days, it is difficult to exceed 54 billion yuan.
You must know that the box office of this year's movie has recovered a lot compared with previous years, in fact, even in 2019, the highest box office, the total box office of the movie is 64.1 billion yuan, which is still far less than the overseas income of the game.
Not to mention that this is a comparison with the domestic box office, what is the total box office of Chinese original films overseas?
It is difficult to calculate, and it is estimated that it may be less than 300 million yuan.
Entertainment Industry:
Nowadays KPOP has taken the world by storm.
In particular, BTS and Black Pink are said to have completely broken into the inner circle of Europe and the United States, and they are truly world-class stars.
So how much does the Korean entertainment industry earn?
Statista estimates that the revenue for 2022 is about 7$400 million. The market capitalization of the industry is around $10 billion.
In other words, the market value of the entire industry is not as much as the annual overseas income of Chinese mobile games.
As for the overseas situation of China's entertainment industry, it is not to mention it.
games
Some people may want to say, you are so unfair. The revenue of movies and entertainment circles is definitely not as good as games.
Then let's look at the game specifically.
According to Sensor Tower, excluding the Chinese market, nearly 30% of the 100 most profitable mobile games in the world are developed by Chinese companies.
And mobile games are now the most profitable game carriers in the world, far surpassing the second place.
That is, at least in the field of gaming. Chinese mobile games have caught up with Japan and become the world's first.
It's not even just about cultural products.
China's automobile manufacturing is in full swing, and it is said that the whole world is driving Chinese trams.
So how much is the total amount of cars exported by China in 2022?It doesn't matter what company produces it, it doesn't matter if it's a tram or a petrol car, it doesn't matter what the total amount of profit is exported.
Tell me it's $62.4 billion.
In other words, the income of Chinese mobile games going overseas can reach 27% of automobile exports.
And the profit margin of mobile games is much higher than that of cars.
That's how Chinese mobile games make money overseas.
And Chinese mobile games not only make money, but also have good reviews.
The gaming industry also has its own Oscars, called TGA (The Game Awards), and earlier this month, the latest edition of the TGA just finished in Los Angeles, USA.
This time, the winner of the best mobile game is miHoYo's "Honkai Star Dome Railway".
In 2021, it was "Genshin Impact" that won this award.
When I mention this, some people will definitely say that the TGA mainly reviews console games, and mobile games are not really awards, just a bit like the Oscars' "Best Foreign Language Film".
It's the truth. But very few other Chinese cultural products have won awards of this calibre.
If nothing else, when will China be able to make a film that is internationally acclaimed and acclaimed?
Far from it.
It is a well-established fact that China's cultural export to the outside world, although it costs a lot of money, is not doing well.
For example, the movies mentioned above. China's highest-grossing overseas films so far are "Heroes" and "Crouching Tiger, Hidden Dragon" more than a decade ago, although both have figures of nearly 200 million US dollars, but compared with Marvel's previous domestic films, it is still very small.
Not to mention that now our movies are basically out of the way, not only no one watches them, but even the awards are not as many as before.
And our overseas performance in other cultural fields is even more pitiful.
According to the China report released by McKinsey, the export value of Chinese TV dramas is only 1 3 of South Korea's, and China's top ** people have less than 3% of South Koreans' subscriptions on the US streaming ** platform.
Although many ** say that there will be TV series that Americans will chase us, and there will be Vietnamese and Southeast Asians who will watch Zhu Gege, but in terms of data, they are not successful.
Not to mention those costly foreign cultural export projects.
In recent years, China has really gone out of large-scale cultural products.
Douyin counts as one (tiktok), and Chinese mobile games count as one.
TikTok aside, it is now the world's largest short ** platform, and everyone knows how popular it is abroad.
In fact, Chinese mobile games have been killing all sides abroad. miHoYo's game won the prize softly. And those kryptonite games have also made a lot of money in the United States, Southeast Asia, the Middle East, and Russia.
Our mobile game numerical planners have studied human nature to the extreme, and the point of every step belongs to the high-profit products that China has mastered the core technology.
It all has something to do with human nature.
Not only are we willing to make other people pay for it, but we're also influencing their thinking.
There was a game called "AFK Arena" that was very successful in the United States, and even attracted the founder of the company "Angry Birds", with a few specialized game researchers and several PhDs specializing in games, to write a 10,000-word long article analyzing why this game is awesome and why it is successful.
It's as if a teacher at a film school is asking students to analyze why "Kubrick's film" is good.
And even if Chinese mobile games are localized, they will always add some Chinese elements to them.
For example, Sun Wukong, Guan Yu, Erlang God and so on.
Now, you go and ask a Chinese hardcore gamer. Most of them know that there is a monster called Medusa in Greek mythology, and just by looking at her eyes, people will be petrified - because there is this hero in Dota, and the ultimate is petrified gaze. They even know that Odin has a son named Badr, who is invincible and only mistletoe can harm him, because they play God of War 4, the best game of the past year. If you play a little more, you will even know all about Slavic mythology, because there is a huge game in Poland called "The Witcher". I've also met a man who, even though he was going to Florence for the first time, knew everything about the streets.
I've killed people there," said an Assassin's Creed player. These are all living examples of exporting culture through games. A large part of the reason why Chinese with high recognition of Western culture is far more than Westerners with high identification with Chinese culture is also that we do not have such products to let foreigners understand and identify with us - I believe that a player who loves to play Chinese mobile games and uses traditional Chinese mythological characters to play the main force will not be so easily incited to be hostile to China and hate Chinese. Now, they will spontaneously create fandom with a lot of Chinese mythological elements, cosplay, and even learn Chinese in order to figure out who this is.
Doesn't that sound familiar?That's what we did with Marvel, with Naruto, with One Piece, with League of Legends, exactly the same. In the past, we have basically only seen Chinese netizens spontaneously do secondary creation of foreign cultural works to promote their dissemination
It can only be seen in Chinese mobile games.
This has to be said to be a direct reflection of the huge impact of our game.
When we talk about China, we emphasize that China has a history of 5,000 years, and we are very proud of that. Therefore, when we transmit culture to the outside world, we often deliberately pick those ancient and traditional cultures to export to the outside world, but many times these things are not even interested in Chinese young people, so how can foreigners be interested?We should realize that cultural export is very important, and allowing foreigners to identify with us culturally is an important way for them to empathize with us, help us understand each other, and deepen cooperation.
Our culture is a good thing, and it does need to be learned by more people who know more about it, but our culture must be packaged into products in order to resonate with others, but in the vast majority of cultural products, China is an absolutely disadvantaged group. After all, American culture is popular all over the world, but there are only a few people who are really willing to learn about American history, and most people are through Disney and Marvel's works to understand the American spirit.
Japanese culture has swept the world, and everyone knows that Japan has onmyoji, ninjas, samurai, and Hyakki nocturnal, but few people are really willing to read ancient books such as "The Tale of Genji", and most of them still learn about traditional Japanese culture through anime and game works. China is the same, if you want to promote Chinese culture, you also need such excellent works, but unfortunately, there were not many such works before. Not to mention Hollywood in the film industry, the overseas influence of Japanese, South Korean and even Indian films has beaten us. The animation industry has developed recently, but it is still far from the world's top, and even station b wants to make a self-made fan, and the center is located in Japan. Not to mention terminal games and 3A console games, the development of China has been slow, and it has been delayed by piracy for a long time. However, in the field of mobile games, China does not say that it beats the world, at least it does not lag behind the world at all, and even the best game companies in the world will send people to learn from China's game planning. This confirms the saying that as long as China and other countries start the race on the same starting line, most of them will not fall behind. However, if such a thing is so awesome, it will not only be discriminated against in China, but even suppressed for a long time, as if the game is a flood beast and a stumbling block to China's development. CCTV even praised Yang Yongxin, who used illegal means to electrocute the "Internet addicted" teenager
It's time to let it go.
Many of the games we usually play are no longer the only products that can help us communicate and exchange with young people abroad, and they can be regarded as a small seedling for Chinese culture to thrive in the forest of world cultures.
The mobile games made in China not only help China transmit information to the outside world, but also earn a lot of foreign exchange for the country. If we don't take care of it, but suppress it, it will not only be easy to lose opportunities, but also chill countless people engaged in the cultural industry in China100 help plan