The once popular refa beauty device has now disappeared, causing heated discussions among many netizens. This beauty device was once unbelievably popular, the number one seller in Asia, and not only won the first place at the Japan Cosme Awards, but also swept the world. Whether it is a celebrity or an ordinary woman, they have all bought this luxurious beauty artifact. However, now the ** of the refa beauty instrument has been greatly reduced, 99 yuan, and it is also free shipping. In this regard, netizens lamented the ruthlessness of the changes of the times and the price paid in the past.
However, such a change is not sudden, and the REFA beauty device has been repeatedly complained about since its launch. First of all, the refa was accused of exceeding the standard, which raised safety concerns among consumers. Subsequently, the false propaganda also sparked public discontent. CCTV News's "Weekly Quality Report" once tested the beauty devices on the market, and found that Refa was named for excessive nickel. In 2019, there was also news of a financial crisis in MTG, the parent company of REFA. As a result of these problems, the reputation of the REFA beauty device was damaged, and sales gradually declined, and finally disappeared.
In addition to Refa, some former beauty artifacts have also gone into decline. For example, the cleansing artifact Corelli, after experiencing a hot moment, also announced its official closure. And Procter & Gamble's beauty device brand Opte also shut down this year. This phenomenon of disappearance is becoming more and more common in the beauty device market, and the industry is going through a process of reshuffle.
It's unimaginable how popular the REFA beauty device used to be. A few years ago, in order to buy this sought-after item, many people did not hesitate to get up early to queue up and pay an expensive price. The original price of the REFA beauty device is close to 2,000 yuan, and you need to get up at 4 a.m. in advance to get a number and wait for another two hours to pay when you buy it at a duty-free shop. Nowadays, the **already** of this beauty instrument, the price on some platforms is only 99 yuan, and it is also free shipping. Such a discount has made many netizens express "flesh pain" and lament the ruthlessness brought about by the changes of the times.
The price reduction of the REFA beauty device is not an unexpected incident, and it has faced various problems since its launch, resulting in a decline in reputation and sales. At the same time, there are also many copycat products in the market, which affects the market share of REFA. With the increasingly fierce competition in the domestic beauty instrument market, some emerging brands have poured in and continuously launched more cost-effective products, which has gradually replaced the position of REFA. Such a market environment is also one of the reasons for refa***.
Unlike the beauty devices that were once popular, domestic beauty device brands are rising rapidly. In recent years, many well-known institutions have entered the beauty instrument industry, investing in and promoting the rise of a large number of domestic cutting-edge beauty instrument brands. According to the data of Qichacha, there are more than 8More than half of the 40,000 companies related to beauty devices were established in the past 3 years. This data highlights the development potential of the domestic beauty instrument market.
At the same time, the country's policies are also promoting the reshuffle of the beauty instrument industry. Last year, the State Food and Drug Administration upgraded the management of products involving radio frequency instruments and radio frequency instruments, and included them in the management scope of medical devices. This means that in the future, these products must be registered and filed in accordance with the standards of medical devices, otherwise they will not be produced, imported and sold. In April this year, the National Medical Products Administration also issued guidelines for the registration and review of radiofrequency beauty devices, strengthening the review and management of such products. This series of policy measures has accelerated the reshuffle process of the beauty instrument industry, and some unqualified or following the wave of products have been eliminated, while high-quality domestic beauty instrument brands are rising rapidly.
In general, the once smash hit Internet celebrity beauty device is now gone, and **also**significantly**. At the same time, domestic beauty instrument brands are rising, and the industry reshuffle is accelerating. This series of changes reflects the importance that consumers place on product quality and cost-effectiveness, as well as the fierce competition in the market. For consumers, choosing a beauty device that suits them still needs to be carefully considered, not only to see the best, but also to pay attention to the quality and effect of the product.