The sad and embarrassing news came, the once popular REFA beauty instrument has now dropped sharply, 99 yuan, and free shipping service is also provided. This made the hearts of consumers who had spent nearly 2,000 yuan queuing up to buy. Netizens said, "This is really the tears of the times." With its excellent performance and innovative design, the REFA beauty device has been all the rage and has become a must-have artifact on the dresser of many girls. In 2017, it won the championship in sales and the honor of winning the Japanese COSME Awards, and went from Asian to global. Many well-known female stars such as Ruby Lin, Faye Wong, Ni Ni, Li Yingai and Madonna all have a refa beauty device. However, no one expected it to be so sudden.
The REFA beauty device is a sleek and powerful beauty device. It is designed with two silver rollers that can effectively lift the jawline and refine the face line by gently rolling it on the **. Six years ago, this beauty device was once as high as nearly 2,000 yuan, so it takes a long time to prepare to buy a REFA beauty device. Some people even have to get up at 4 a.m., rush to the duty-free shop and queue for four hours, and wait in line for another two hours to get a number. However, now the ** of the refa beauty instrument has plummeted to 99 yuan, and it is also free shipping. For consumers, this is undoubtedly a heavy blow. Many people who have spent ** on a refa beauty device in pursuit of fashion are heartbroken. They all said that this is really the tears of the times.
The popularity of the refa beauty device was once beyond imagination. In addition to selling all the way in Asia, it has also won the Asian sales championship and the Japan COSME Grand Prix. Many well-known female celebrities are fans of the REFA beauty device, almost one of each. However, this once beauty artifact is now in a predicament. In REFA Tmall***, the original price of the best-selling two-wheel roller is 1990 yuan, and the price after the year-end good price after the festival is only 649 yuan, which is equivalent to about three folds of the original price. The original price of 1890 yuan for the face and eye massager is now only 870 yuan;The original price of the classic face lift and body massage also fell to 1,270 yuan at 2,390 yuan. In the self-operated store of Tmall Global, the estimated price of the event is lower, and the ** of the classic two-wheel roller is 434 yuan. The ** of offline duty-free shops is not high, for example, the price of Hainan duty-free shops is only two discounts of the original price. In the personal store, the same roller has fallen below three digits, and the generally** ranges from 159 yuan to 88 yuan. Such a drastic reduction in ** makes it very painful for consumers who have bought with **. They said, "I'm so wronged. "The price of ignorance."
The *** of the refa beauty device is beyond the expectations of many people. This beauty device has been all the rage in the past few years and has become a must-have for many girls in their pursuit of beauty. Its two silver wheels have a novel design and outstanding texture. Once upon a time, buying a refa beauty device became almost a fashion symbol. However, now its ** has suddenly dropped sharply, which has made many people sad. In REFA Tmall***, the original price of the once most popular two-wheel roller was 1990 yuan, and now it is only 649 yuan. Other models of REFA beauty devices also have corresponding *** grids. In Tmall International's self-operated store, the ** of the classic two-wheel roller is as low as 434 yuan. In the personal store, the same roller even fell below three digits, with a minimum of 88 yuan. Such a drop is frustrating and heart-wrenching for consumers who have ever bought. They have said that they are really wronged, and this kind of *** is really a price of ignorance.
The *** of the refa beauty device has made many people begin to question its brand image. In addition to ***, Refa has also been caught in the turmoil of *** exceeding standards and false publicity. In 2020, CCTV News' "Weekly Quality Report" announced the test results of 10 hot-selling beauty devices on the market, among which Refa was named and criticized for exceeding the nickel standard. In addition, it is reported that REFA's affiliated company Amtiki (Shanghai) Commerce and Trade *** was also fined 450,000 yuan by the Shanghai Pudong New Area Market Supervision and Administration Bureau for publishing false advertisements. In addition, in 2019, it was reported that MTG, the parent company of REFA, was facing a financial crisis.
This series of doubts and negative press, coupled with the product's **, has taken a serious hit to REFA's brand image. While the REFA beauty device used to be a highly sought-after and best-selling product, it now seems that it may just be a "myth" of the past.
The *** of the refa beauty device is not just a case, a similar situation also happens to other popular beauty device brands. For example, Clarionic announced its closure in 2020, and Procter & Gamble's beauty device brand Opte also closed operations in April this year. At the same time, the domestic beauty instrument market is undergoing a reshuffle, and domestic beauty instruments are beginning to rise. Some domestic brands such as Feiying Technology, Yueshengfang and Zhiyan have launched beauty instruments that are favored by consumers. These domestic beauty devices not only have excellent performance, but also are more accessible to the people, bringing more choices to consumers.
In general, the *** of the refa beauty device has caused pain and questions from netizens. Consumers who once snapped up the purchase felt heartache and wronged, and at the same time questioned the brand image of REFA. At the same time, domestic beauty devices are gradually rising, bringing more choices to consumers. This may be the result of the changes of the times and market competition, and it also reminds consumers to be rational when purchasing, and to carefully distinguish the promotion and quality of the brand.