Yu Chengdong, CEO of Huawei's consumer business, is also Huawei's "big mouth", and often makes bold remarks in public, sometimes causing controversy and questioning. In recent days, Yu Chengdong has been frequently searched, such as netizens' clips far ahead, about Xiaomi's accusation that Yu Chengdong misled users, about understanding the car emperor test and asking the world M7 to achieve poor results, Yu Chengdong understands the car emperor...These incidents all make people feel that Yu Chengdong is a little overconfident, and even a little self-deceptive?
Yu Chengdong's "bragging" is not overnight, but has a certain history and logic. From his personal experience, he is a person with a strong sense of initiative and competition, from an ordinary salesman, step by step to become a Huawei executive, in the process, he must have experienced a lot of challenges and pressure, but also must have cultivated a spirit of not admitting defeat and a style of daring to say and do.
From a professional point of view, he is the head of Huawei's consumer business and the most important spokesperson for Huawei's end users, and his mission is to build Huawei's brand image, increase Huawei's market share, and increase Huawei's profits.
In this process, he will inevitably use various opportunities and platforms to showcase Huawei's products and technologies, attract users' attention and interest, and stimulate users' desire to buy.
Therefore, Yu Chengdong's "bragging" can be said to be a personal characteristic, a professional need, and a means and strategy to achieve the goal. In the past, this kind of "bragging" did have a certain effect, making Huawei's consumer business from a latecomer to one of the world's largest smartphone manufacturers, and also greatly improving Huawei's brand awareness and reputation, and also allowing Huawei's user base and fan base to continue to expand, and Huawei's products and technologies have been widely recognized and praised.
However, times are changing, the environment is changing, and Huawei's situation is also changing, and Yu Chengdong's "bragging" is no longer suitable for the current situation, but may bring some negative effects and consequences. From the perspective of the external environment, Huawei is facing severe sanctions and suppression from the United States, which has caused Huawei's ** chain and market to be seriously affected, and Huawei's products and technologies have also been restricted and difficult.
Huawei's development prospects have also become uncertain and uncertain, at this time, if Yu Chengdong is still "bragging" as before, it will seem a little unrealistic, even a little self-deceptive, it will also make the outside world's trust and respect for Huawei shake and question, it will also make Huawei's partners and customers feel uneasy and worried, and it will also let Huawei's competitors find opportunities to seize and attack.
From the perspective of the internal environment, Huawei is in a stage of transformation and adjustment, Huawei is seeking new breakthroughs and innovations, Huawei is opening up new fields and markets, Huawei is facing new challenges and opportunities, at this time, if Yu Chengdong is still "bragging" as before, he will appear a little blindly confident, and even a little proud and complacent, which will also make Huawei's internal misjudgment and deviation, and will also make Huawei's employees and leaders lose some vigilance and sense of crisis. It will also deprive Huawei's innovation and change of some momentum and direction.
Therefore, Yu Chengdong's "bragging" can be said to be an outdated practice, a harmful practice, and a practice that needs to be changed and abandoned. In the current situation, this kind of "bragging" not only does not help Huawei achieve its goals, but may hinder Huawei's development and may even endanger Huawei's survival.
Yu Chengdong should be more modest and low-key, stop using some exaggerated and absolute words to describe Huawei's products and technologies, and stop using some contemptuous and provocative words to treat competitors and other parties, but should use some objective and rational words to reflect Huawei's real situation, and should also use some words of respect and cooperation to face the market and society, so as to win more understanding and support, and avoid more misunderstandings and conflicts.
Secondly, Yu Chengdong should be more realistic and pragmatic, stop using some empty and illusory promises to attract users and investors, and stop using some unrealistic and unreliable plans to appease employees and leaders, but should use some concrete and feasible measures to solve problems and difficulties, and should also use some scientific and reasonable methods to formulate goals and strategies, so as to ensure Huawei's stability and development, and improve Huawei's efficiency and quality.
Yu Chengdong is an important leader and representative of Huawei, and his words and deeds not only affect Huawei's image and reputation, but also affect Huawei's development and future.
In the current complex and changing environment, Yu Chengdong should be soberly aware that Huawei needs to brag in the past, and Huawei should not brag now, but should be more humble, realistic and open and innovative, so that Huawei can win more respect and trust, overcome more difficulties and crises, and achieve greater development and progress.