The essence of product innovation is to solve problems, and the user pain points behind the problems can be divided into three levels:User pain points, industry pain points, and social pain points.
1.User pain points: Problems encountered by users when using the product, or situations that do not reach the ideal state. Taking water purification as an example, the frequency of core replacement in the process of use, the cost of core replacement, the size of the amount of water, etc., are the pain points of users, generally speaking, we can basically find these user pain points through Tmall, Jingdong, Xiaohongshu, user reviews and user research in the community, and when we solve one or some pain points, the core competitiveness of the product appears. Only by standing in the user's perspective and solving the user's pain points can you create a product that is needed by the user.
2. Industry pain points: The industry has unsolved important problems, and there is an opportunity to subvert the industry by solving the industry pain points. Taking water purification as an example, we define drinking water water has always been from the person itself, but in the home, especially in the kitchen scene, there are many electrical appliances that use water, such as the steamer, which needs to be connected and poured before and after the use process. Most innovations can't solve the pain points of the industry, in fact, it's not that the ability is not good, but it's not enough to start from the entire user scenario, and is only limited to a certain product itself. If you want to gain a large market share in a mature market, the pain points cannot be limited to the product side, but also look for unsolved problems in the scenario.
3. Social pain points: a certain problem that is common in the whole society, everyone is tormented by that problem, but they don't realize that the problem can be solved. This often gives birth to a certain category or a new scenario solution, and solving social pain points is equivalent to anchoring the market volume in advance. For example, Transsion has developed face recognition technology specifically for black people, and has developed a mobile phone with an African-style beauty camera, so that black people can also be at night**, and after solving this social problem, Transsion directly won 40% of the mobile phone market in Africa.