Recently, the news about the return of Blizzard's national server has attracted widespread attention. According to reports, Blizzard is negotiating cooperation with a number of domestic game manufacturers, and finally chose to re-cooperate with NetEase. However, neither NetEase Games nor Blizzard have given a clear response to this news.
As a world-renowned game developer, Blizzard's products have a huge user base in China. However, Blizzard's performance in the domestic market has not been satisfactory in recent years, in part due to problems with cooperation with domestic game operators. In this context, the return of Blizzard's national server has become a topic of great concern.
According to Tianyancha data, NetEase is a leading Internet technology company in China, and its business covers games, education, media and other fields. Among them, NetEase Games, as an important business segment of the company, has been committed to introducing internationally renowned game brands and carrying out localized operations. In previous cooperation with Blizzard, NetEase has launched a series of successful game products, such as "World of Warcraft", "Overwatch" and so on.
However, in the past cooperation, Blizzard and NetEase have also had some disagreements and controversies. For example, the two sides have different views and practices on game sharing and operation strategies. These divergences have affected the performance of Blizzard products in the domestic market to some extent.
Regarding the news of the return of Blizzard's national server, some industry insiders believe that if the two sides can reach a cooperation agreement, it will have a certain impact on the domestic game market. On the one hand, the return of Blizzard will help improve the quality and internationalization of domestic gamesOn the other hand, as a leading operator in China, NetEase has rich operational experience and resources, which can provide better localized operation support for Blizzard products.
However, some players have expressed concerns about the return of Blizzard's national server. Some players believe that in the process of cooperating with NetEase, the user experience and operational quality of Blizzard's products may be affected, and even a situation similar to "what happened again".
To sum up, the return of Blizzard's national server is of great significance to both the domestic game market and players. If NetEase and Blizzard can reach a cooperation agreement, it is expected to promote the development of the domestic game market and improve the player experience. But at the same time, both parties also need to fully consider the interests and needs of players to ensure the smooth progress of cooperation. (Data support: Tianyancha).