Zhuzhou News Network, December 8 (Correspondent Han Yi) A few days ago, Taikang Life's HWP talent project officially set sail in the country, the first batch of which was officially opened in Dazhou, Yichang, Jining, Zhanjiang and Wuhu, and the second batch has been launched in 11 cities, and will be promoted nationwide. Taikang's exclusive basic law for HWP talents will also be fully launched soon.
The HWP Talent Training Program is an important strategic initiative of Taikang Life Insurance and even at the group level. Cheng Kangping, Executive Vice President of Taikang Insurance Group and President of Taikang Life Insurance, said that it will be the strategic starting point for the central branch institutions to achieve optimal growth, and it will be a historical, market and development opportunity for prefecture-level institutions.
The Basic Law on Talent Enhancement (HRP) establishes rules and regulations for new teams.
In March 2023, the HWP Talent Program was officially launched, which is committed to building an excellent team of the Central Branch, accelerating the transformation of the Central Branch, and cultivating new forces in the industry.
From a strategic point of view, the HWP Talent Training Program has become an important strategic initiative of Taikang Life Insurance and even the group level. To this end, Taikang Life has invested a lot of resources, gathered core strength, and focused on the new HWP talent management system to help the rise of the central branch headquarters and create a benchmark for industry excellence.
In order to promote the development of the HWP talent team, Taikang has launched the Basic Law on HWP talents, which will be officially launched on January 1, 2024, establishing rules and regulations for the talent team and bringing new development opportunities.
The basic law of HWP talents is based on the existing basic law of HWP, and at the same time, the assessment standards are adjusted according to local conditions according to the production capacity of the central branch area, which is more in line with the development needs of the HWP talent team. The system features such as "dual identity", "dual channel", "new allowance", "high income" and "inheritable" break through the tradition, improve the career development system, encourage higher performance and higher income, and strive to build a top-notch development platform.
The HWP Talent Training Program is a good opportunity for the growth of talents in prefecture and city institutions.
It has become an industry consensus to build a professional and professional team with excellent performance. High-quality staff increase is an important starting point to effectively grasp the pulse of the times and the market and seize the talent dividend.
In the context of the longevity era, Taikang's three closed-loop and business models have built a moat for financial services, creating a new platform for Taikang elites to take off in their careers in the future. The launch of the HWP Talent Program could not have come at a better time.
Taikang recognized this earlier and more deeply. Chen Dongsheng, chairman and CEO of Taikang Insurance Group, previously mentioned that Taikang's innovative business model of "payment + service" has made an important exploration for China's life insurance industry to enter a new era of medical and elderly care integration and super experiential sales. A new era of truly customer-centric, life-cycle life insurance is here. The excellent team is the practitioner and beneficiary of the new era of life insurance, and it is the cornerstone of Taikang's innovative business model.
With the end of the era of people, the direction of the transformation of the first person is to build a professional, professional and performance-optimized team. However, to solve the dilemma of the marketing team, we must not only focus on the insurance itself, but also leverage the transformation of the team through the innovation of business models. Cheng Kangping said.
As early as 2017, with the four-in-one business model of "dynamic pension, high-end medical care, excellent financial management, and ultimate care", Taikang launched the top professional HWP in the financial industry. In the past 6 years, HWP has been listed as one of Taikang's three business cards, along with Taikang Home and Happiness Appointment, demonstrating the future development of the insurance industry, and becoming a firm practitioner of the "Taikang Plan in the Longevity Era" and a top benchmark in the financial industry.
By improving the four systems of "recruitment, training, motivation and growth", Taikang Life Insurance provides a new career platform and entrepreneurship platform for the HWP team, and provides a perfect development path for high-quality talents. Throughout the past six years, HWP has gradually formed a set of high-standard systematic construction. At present, 90% of the HWP team is under the age of 45, with an annual per capita standard insurance of 200,000, and nearly 1,000 people will be shortlisted for MDRT in 2023. The attributes of youth, high education, high income and high performance are highlighted.
The HWP Talent Program was born in response to the situation and will become an important focus to promote the reform of Taikang's individual insurance team. In 2021, Taikang Life Insurance officially launched the strategy of "Double Performance and Double Return", and the pilot institutions seized the strategic opportunity period, focusing on "super experiential marketing" as the starting point, focusing on excellent recruitment and organizational volume. The newly launched HWP talent training program has become an important measure to build a new wave of urban institutions, and will open the second curve of Taikang's team transformation.
In addition, Taikang has pioneered insurance marketing innovation with superbody as the lead. As a virtual financial product, the role of insurance in risk compensation is often reflected after the risk occurs. Experiential marketing can trigger customers to recognize potential needs through scenario display. Relying on the group's big health ecosystem, Taikang Life Insurance has formed a new marketing model of "super experiential sales, super experiential staff increase, and super experiential training", which solves many pain points in the sales team's business development.
Relying on medical care entities, Taikang extends the life insurance industry chain, innovatively combines virtual insurance with physical medical care, builds the "three closed loops" of longevity, health and wealth, and realizes the coordinated development of insurance, asset management and medical care. Through the extension and iterative upgrading of the previous strategy, the HWP Talent Program has brought innovation in business model and sales model. The introduction and cultivation of more high-quality talents will also help Taikang Life continue to lead in the high-quality transformation of the life insurance industry.
First instance: Zhou Xue.
Second trial: Liu Shuqi.
Third trial: Liu Liping.