Cultivating and expanding new consumption is a key measure to seize opportunities and unleash new development momentum.
With the vigorous development of the digital economy, the iteration of new consumer demand and consumer groups has continuously given rise to new consumption patterns. Online shopping, takeaway errands, bike sharing, ......*At the moment of deep integration of online and offline, the new consumption represented by "Internet + service" and sharing economy has ushered in a strong growth space. As a consumption behavior empowered by new technologies, new models, driven by new business formats, and experienced in new scenarios, new consumption includes new consumption content, new consumption patterns, new consumption formats, as well as new consumption carriers and new consumption systems, which are the products of the digital era and the externalized embodiment of the rapid rise of digital and information technology, which has played an important role in promoting economic transformation and upgrading and meeting the people's growing needs for a better life.
Cultivating and expanding new consumption is not only a "springboard" for the transformation and upgrading of traditional consumption, but also a "blue ocean" for the rapid development of the new economy in the future, which is reconstructing the "new picture" of the consumer economy as never before. In recent years, Shandong has continuously improved the consumption promotion mechanism, focused on recovering and expanding consumption, and built mechanisms, policies, and activities in many fields to drive the entire economic chain to "prosper", and the province's consumer market has continued to rebound. In the first three quarters of this year, the total retail sales of consumer goods in Shandong increased by 8% year-on-year2%, higher than the national 14 percentage points. However, behind this, there are still contradictions such as unbalanced regional development and insufficient industry development, and there are problems such as the relative lag in the construction of new consumption infrastructure and the lack of supporting facilities for new consumption scenarios. Only by forging long boards, making up for short boards, and fixing the bottom plates, can new consumption continue to make up for new power sources and have faster, more stable, and more sustainable long-term development.
The practice of Shandong shows that the continuous cultivation and expansion of new consumption, the accurate and effective construction of consumption platforms, and the further release of consumption potential will help form new economic growth points and provide lasting impetus for promoting economic development. Summarize the experience and start again, vigorously carry out the e-commerce consumption upgrade and empowerment action, expand new scenarios of digital consumption, guide large-scale commercial and trade circulation enterprises to sink into rural areas, build and transform a number of township business centers, and activate rural consumption. Aiming at new formats and new models such as smart supermarkets, smart stores, and smart restaurants, we can further mobilize consumption willingness and release the multiplier effect contained in consumption. (Wen Linwei).
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