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It is no surprise that between Dong Yuhui and Xiao Sun, Yu Minhong chose Dong Yuhui.
After Dongfang Selection lost nearly 3 million fans and billions of market value, a piece of appointment and dismissal news appeared on Dongfang Selection's Douyin account.
Before the ouster of Sun, the surging public opinion was already comparing "Dong Yuhui's fans rose to 20 million first, or Dongfang Selection fell below 20 million first."
After several rounds of statements and responses from all parties could not reverse the snowflake collapse of Dongfang Selection, due to the deterioration of the "breaking circle" of public opinion accelerated by his own remarks, CEO "Dongfang Xiaosun" could not escape the blame, and it was natural to avoid it.
Previously, "Dongfang Xiaosun" said in response to "Go to Dong Yuhui", "'Go to Dongfang Xiaosun' will not 'go to Dong Yuhui'", a proverb.
In the first stage of the "small composition" incident, the mutual choking with Dong Yuhui was only the "internal contradiction of the people" in the "rice circle".
In the second stage, the "Dongfang Xiaosun" "smashed" the mobile phone and exposed Dong Yuhui's tens of millions of annual salary and other yin and yang weirdness, which directly caused the contradiction to swell into a "contradiction between friend and foe".
The basis of people's empathy is not the "rice circle", but the anger of all the workers against the stupid professional managers - they don't have much ability, they have a lot of things, and they are proud of their achievements.
The network map people are topping Dong Yuhui, and they are also topping themselves, "Dongfang Xiaosun" and Dongfang Selection are the symbols and incarnations of the "big villain" in the workplace.
Dongfang Xiaosun's failure lies in using a set of outdated management methods to manage a live broadcast e-commerce company.
Dong Yuhui is not a teacher of New Oriental, but "Dongfang Xiaosun" does not realize this.
Li Ziqi stopped changing and the demise of "Zhu Once" ......
Facts have repeatedly proved that in the face of personal IP that has risen with art investors, it is not possible for CEOs to want to manage, and servant services are almost the same.
Coincidentally, not long ago, Guan Qian, CEO of Xinxuan, who had served for less than 1 year, resigned, which was also an unhappy breakup.
It is understood that Guan Qian's resignation has a lot to do with the dissatisfaction of the old man Xinxuan internally.
According to the news from the Internet, the head anchor of Xinxuan Group, "Dandan", has ridiculed Guan Qian many times, and said, "Finally rolled out of the group" and "returned Xinxuan a pure land".
The data shows that in 2021 alone, Dandan's GMV during many camp promotions is only behind Li Jiaqi and Wei Ya.
At present, Dandan's Kuaishou fans have nearly 100 million, and it is no exaggeration to say that he is the pillar of "Xin Xuan".
Indeed, compared with an anchor like Dandan, who can easily bring hundreds of millions of goods, the CEO is not an important role.
If there is no sales volume, the value of management cannot be reflected.
These anchors who can influence big sales have more say than the company's CEO - such a big business is done by anchors with Simba, they are "noble", and the CEO is just a professional manager later.
When the IP wants to fly solo, the agency has no ability to contain it. It's not just Xin Xuan and Dongfang Selection, it's the same.
A phenomenal IP seems to have a successful party behind it**, but it is more of a metaphysics such as fate and luck. There is no success that can be replicated, and some may sign a few more and wait for the explosion.
Today, the relationship between big anchors and companies is much like the relationship between agencies and celebrities in the past.
In order to prevent their artists from leaving, some brokerage companies not only have expensive termination clauses, but even collect black materials from their artists in case of emergency.
In terms of MCN institutions, some institutions choose to separate a certain part from the personal IP - find someone to write the manuscript in the background, find someone to read the manuscript in the front desk, or separate the personal image and voice. In this way, once the IP leaves the institution, it cannot stand on its own feet.
Looking back at the turmoil of Dongfang Selection, although Yu Minhong is the mediator behind the scenes, he cannot escape responsibility.
For later live broadcast institutions, it is understandable to deal with the contradiction between personal IP and the company.
But the contradiction between personal IP and the company is not new in New Oriental, and the troika, Luo Yonghao, and Li Xiaolai ...... back then, and left after the personal IP became bigger.
What Yu Minhong needs to think about is that New Oriental has been around for 30 years, why does the business of "Chinese partners" always get "scattered"?
The group is not scattered, and it cannot be simply understood that the employees are ambitious.
Ma Yun once said that employees resigned: first, the money is less, and the second is wronged!The old employees also implicitly expressed some unreasonable places in New Oriental in various places.
When suffering together, Yu Minhong can still rely on feelings and personality charm to maintain stability.
However, when the common wealth is achieved, New Oriental needs to have a sense of value of the so-called "pie sharing", to make some people rich, to let others accept others to get rich first, and not to rely on the feelings of literati to maintain the operation and unity of the company, let alone to find a balance between the rich and the poor.
It's not healthy for an institution to rely on big streamers.
But "going to Dong Yuhui" should not make him disappear, in this regard, Yu Minhong should learn from his old subordinate Luo Yonghao's "make a friend", let Dong Yuhui go to his own live broadcast room more, support the vertical class number, and let more anchors increase their income.
The network map is just like what Luo Yonghao said, Dong Yuhui is not replicable, and it is even more difficult to copy than a selling anchor like "Dandan".
Dong Yuhui's scarce humanistic expression ability is unique in the anchor circle. And in this industry, there are too few anchors who can attract middle-class families and intellectuals with spending power.
The relationship between the CEO of live broadcast e-commerce and the anchor will never have a servant management relationship between the upper and lower levels, but more like an alliance
If it weren't for the husband and wife relationship like Wei Ya and Dong Haifeng, don't be delusional about "managed".
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Author: and Zhengsheng
Editor: Ichiyigi