The turmoil in the Oriental selection is getting bigger and bigger, and the live broadcast room has been suspended today, which is the first time since its establishment. On the evening of December 15, Dongfang Selection lost a large number of fans (Dong Yuhui increased a large number of fans), and the loss is continuing.
Yu Minhong's previous response was only a statement, but he did not give an effective solution, which is tantamount to raising the soup to stop the boiling. If Yu Minhong does not take effective measures to turn the tide as soon as possible, Dongfang Selection's business will become very dangerous, capital, merchants, and users will flee, and the platform will not continue to support it.
Yu Minhong must stop the loss. The latest development is that the board of directors of Oriental Selection announced the removal of Sun Dongxu from the position of CEO and director, and Yu Minhong will be concurrently held by Yu Minhong.
It seems that this is a painful choice that Yu Minhong has been thinking about for many days, and the rumors of Sun Dong's "choosing one of the two" that he faced before are not false.
It's really time for the turmoil of Oriental Selection to end. However, just removing CEO Sun Dongxu could not solve the fundamental problem, and Yu Minhong's concurrent appointment as CEO still did not solve the fundamental contradiction.
One mountain does not tolerate two tigers, and Dongfang Selection will either Dong Yuhui or Sun Dongxu go.
Yu Minhong needs Dong Yuhui to stay, because without Dong Yuhui, Dongfang Selection will only be an empty shell. The overhead live broadcast room is all like this - people are products, resources come because of people, and the anchor is gone.
The essence of live streaming is **, and traffic that is cheaper than traditional e-commerce platforms is sold to merchants here. The super anchor is not only the basic disk of traffic, but also the booster of conversion, and it is difficult to sell goods without super anchors.
Without fans and traffic, it will be difficult for Dongfang Selection to do a good job. Some people say that Dongfang Selection also has waist anchors and **chain resources, but waist anchors can't support the field, and **chain resources are also because of Dong Yuhui. Giants like Pinduoduo and Shein do rely on the best chain to win, but the live broadcast room does not have the first chain ability of the giants at all, and it can't be done at least for a year or two.
Professional managers, the replaceability is relatively high, but Dong Yuhui has only one. As for the "" team behind the scenes, there are thousands of recruitment platforms.
Yu Minhong is nostalgic for the old love. Sun Dongxu did not make a mistake of principle, although Dong Yuhui's fans scolded him very badly, but he stood in the company's perspective to cultivate more anchors and avoid the company's over-reliance on a single super-head anchor, there is nothing wrong with it, and it can even be reasonably guessed that it is also Yu Minhong's will to go to Dong Yuhui.
has been loyal to Yu Minhong for more than 10 years, and it is impossible for him to be fired directly by Yu Minhong. A more decent approach might be to transfer out of your post and take charge of something else, such as continuing your education.
However, after not being able to do the Oriental selection business, Sun Dongxu was aggrieved and wanted to resign, and Yu Minhong had no choice but to keep people. Sun Dongxu has long been financially free, and in 2023, he will sell Dongfang Selection** and cash out 200 million. People who are not short of money naturally cannot use money to keep people. Yu Minhong is also difficult.
In view of the experience of **Oriental selection, there are some platforms, anchors, and **chain merchant resources, it is not impossible for Sun Dongxu to create a "Little Oriental" on his own - but in view of offending many consumers this time, he can only retreat behind the scenes.
On the other hand, as I said before, if Yu Minhong can keep Dong Yuhui and let him work hard, it is not enough to just replace the CEO, and Yu Minhong may even have a greater conflict when he becomes CEO.
In the future, it is unlikely that Dongfang Zhenxin will let Dong Yuhui be the CEO. The overhead anchor has limited energy and often needs to have a person who does management to take it, but this manager is a service anchor, not a "management" anchor, just like the relationship between the boss of Meione and Li Jiaqi.
In the past, Dong Yuhui was Yu Minhong's employee, and there were several layers in the middle, and the relationship between superiors and subordinates was clear, but in the live broadcast agency, the CEO and the overhead anchor are in a collaborative relationship, and the former serves the latter more, can Yu Minhong adapt to such a relationship?
Yu Minhong may need to change to a softer manager to "serve" Dong Yuhui while managing the team and running the ** chain and other things.
For Dong Yuhui, money is no longer the primary concern, whether the organization can be respected, and whether there is a status that matches the pay, is very important. Dong Yuhui of the company's 30th anniversary meeting is not an executive, and he doesn't even give a ticket, no matter how big the pattern is, people will be chilled, right?Dong Yuhui is not a master of high merit, but he is despised by the organization when he becomes famous, to put it bluntly, the company still needs to provide him with more emotional value.
Of course, money is still important. Dong Yuhui contributed nearly 10 billion GMV and billions of revenue to Dongfang Selection, but his annual income was less than 10 millionThis is not as good as an unknown waist anchor. Can you do it and don't mind at all?Then Dong Yuhui is a saint.
Therefore, Yu Minhong needs to redesign the benefit distribution system, let Dong Yuhui work together, and let the rising star anchors in the future not want to leave. The anchors are full-fledged and don't fly alone, and Dongfang Selection can't just rely on "feelings to keep people, systems to keep people, and treatment to keep people". Give Dong Yuhui an annual salary of 100 million, I'm afraid it's not enough - many live broadcasts that are not as good as Dong Yuhui have an annual income of hundreds of millions. Therefore, Yu Minhong thought clearly as soon as possible and came up with a new "Chinese partner" system, so that Dongfang Selection could achieve long-term stability.
Yu Minhong is also the CEO of Dongfang Zhenxin, can Dong Yuhui return to the broadcast?Not yet.
It was rumored before that the vice president of human resources of JD personally poached Dong Yuhui and asked him to join the JD live broadcast room.
Dong Yuhui responded that he had not contacted any company.
Anyone with a discerning eye knows that this is unlikely.
1. It is impossible for Jingdong to do a live broadcast of Internet celebrities, it didn't do it back then, and it won't repeat the mistake of ** today. **'s strategic mistake was to re-invest in the live broadcast of Internet celebrities, and it is now a big deal. Jingdong is also doing live broadcasts, doing store broadcasts, and purchasing and selling live broadcast rooms.
2, Dong Yuhui can't go to work anymore. Lao Luo suggested that Dong Yuhui come out and work alone in the live broadcast room, and he was willing to save the game. Because Dong Yuhui is really not suitable for going to the enterprise anymore, he has content power, fans and IP brands, and independent capital, merchants, and users will come to him. Therefore, no matter how much salary he is given, it is impossible for him to go to other companies to work as a part-time worker.
What Yu Minhong has to do is to try to keep Dong Yuhui, at least for a few more years, and eat the dividends of live broadcasting.
In the book "I Was on the Verge of Collapse", Yu Minhong said that a concept called "chef effect", in the first chapter of the book, it is said that Yu Minhong will not teach mathematical logic class, so he invited an excellent mathematical logic teacher to teach, this teacher because Yu Minhong will not teach this course, put forward excessive requirements for more income, asking for "1 4 of the student's tuition", but considering the cost of rent and other costs, if the 1 4 tuition fee is given to the teacher, this business will not be able to do it at all. While Yu Minhong promised this teacher, after training a math teacher in the last month or so, it didn't matter if the math teacher left or not.
According to the same concept, Dongfang Selection wants to train a few more Dong Yuhui, but judging from the results, it is difficult. Most talents and even CEOs can be selected, cultivated, and poached, but over-the-top anchors are hard to find.
Yu Minhong's management philosophy and the organizational structure of Dongfang Selection are no problem in doing education business, but it is difficult to be a live broadcast and "management" overhead anchor. Because, the overhead anchor is not a "talent" and cannot be "managed", and the overhead anchor is not a math teacher, but a "chef". The chef, the restaurant owner has to give shares, and even have to coax and hold it, because the business still depends on the chef.
Therefore, as the new CEO of Dongfang, Yu Minhong is ready to keep Dong Yuhui, the "chef"?