2023 is coming to an end, looking back on this year, the entire auto market is full of gunsmoke, the first battle between car companies is like a fighting ring, and new energy vehicles are also rising very rapidly, making the already competitive market more full of gunsmoke. As the competition in the domestic auto market becomes more and more fierce, the gap between brands is also widening, some are growing high, and some are declining off a cliff. Today, Uncle Che will take stock of a few cars with low sales, and also advise everyone to avoid them as much as possible when buying a car.
Southeast A5 Wing Dance.
Guide price: 579-11.990,000 yuan.
Cumulative sales from January to October 2023: 64 units.
A5 Wing Dance is the main sedan of Southeast Motor, with a price of only 5790,000 starts, known as the "50,000-level high-quality family car", although the cost performance is super high, better than Volkswagen Santana, Buick Yinglang and other joint venture cars of the same level, but the market sales performance of the Southeast Wing Dance A5 has been unsatisfactory. Although this model is still on sale, judging from its various performances, fewer and fewer users are willing to pay for this model. The data shows that the cumulative sales from January to October this year are only 64 units, and even the sales volume has been zero for many consecutive months since July, which also puts this model in an embarrassing position.
Although the market sales performance is miserable, the exterior styling, body size and power configuration of the southeast A5 wing dance are remarkable, coupled with the standard four-wheel independent suspension of the whole system, which also makes the comfort have a good performance. Looking at the same price camp, from the analysis of stability and cost performance, the Southeast A5 Wing Dance does have a good performance, but it has become this field, and I can only blame myself. Take a practical and basic safety configuration that everyone values the most, almost all models of the same level are equipped with ESP body stability system as standard, and the southeast A5 wing dance is only equipped in the middle and high configuration models, to this ** can be considered the brand more dominant Changan Yidong and Roewe i5 and other players.
In addition, the southeast A5 wing dance has also broken out a lot of quality problems over the years, such as body accessories and electrical body rust, transmission abnormal noise, clutch abnormal noise, engine motor abnormal noise, engine motor can not start, steering system abnormal noise, front and rear axle and suspension system pressure bearing failure and other problems are endless. In fact, for many users, a model, no matter what the configuration or power is, first needs to pass the quality level, which is the most basic thing for the vehicle. In addition, the influence of the Southeast Automobile brand is getting weaker and weaker, and it seems that it has reached the edge of life and death, and even friends who have this kind of budget to buy a car, do not know the existence of the Southeast A5 Wing Dance, and the model update speed is too slow, the user base is small, etc., have not provided a very solid foundation for the A5 Wing Dance. This is the main reason why the sales of this model are still dismal even if the price is not high.
DS 9 guide price: 2749-34.990,000 yuan.
Cumulative sales from January to October 2023: 228 units.
DS has always been in a miserable situation in China, and it is common for its models to sell in single digits a month and double digits in annual sales. The DS 9 is a flagship mid-size sedan under DS, and its sales performance has been unsatisfactory, with a cumulative sales volume of only 744 units in 2022, which is even more uncomfortable than discontinuing production for a main product, and it is almost impossible to sell. In 2023, sales will decline again, and the cumulative sales from January to October this year will only be 228 units, of which 18 units will be sold in October, which is less than a fraction of that of competing products of the same level in a single month, and there is almost no sense of existence.
The DS 9 is based on PSA Group's EMP2 modular platform, and has a very strong French style on the exterior and interior. However, because there is not enough brand power to support it, the pricing is rashly placed in the most competitive price point, and the whole series is equipped with 16T engine, for a 300,000-level medium-sized car, no matter how you look at it, you must know that Lincoln Z, Cadillac CT5, Volvo S60 and other models of the same level, all of them are standard with 20T engine, which is actually doomed to the end of DS 9.
In addition, in the luxury market, the brand is always the first publicity force, but this is precisely the weakest point of DS, whether it is in the brand power or popularity is already lying flat, and even now many people do not know this car brand. At the same time, the channels are also pitiful, many provincial capitals have no place to buy, or if the car is really broken, in some areas may not be able to find a place to repair the car. How can such a niche and marginal DS 9 convince consumers to buy?
Uncle Che concluded. In the highly competitive market environment, only by continuously improving the market competitiveness of products and brands can we survive in the current fierce competition. It can also be seen from the above two models that such sluggish sales can indeed reflect the different reasons behind them, but the same thing is that their product power has indeed been unable to keep up with the times, such as brand influence, cost performance, word of mouth, etc., all reflect the characteristics of weak product strength. It can be seen that in the increasingly mature domestic automobile market, if you want to survive in the fierce competition, you must launch better products, otherwise you will be eliminated from the market one day. Finally, Uncle Che also advises everyone to keep their eyes open when buying a car to avoid the trouble of buying a car and going home.