On December 8th, Shu Daxia joined hands with Douyin Life Service Boiling Hot Pot Festival to conduct a live broadcast of the eighth anniversary, which lasted for 2 days. Eight platforms to celebrate, the whole domain**Break 100 million, hot topics on the whole network "Shu Daxia's Eighth Anniversary, Departure to the Taste", "Shu Daxia Anniversary", etc., are hotOver 188700000. At the same time, Shu Daxia's online omni-channel + offline stores jointly disseminated live broadcast information, and joined hands with the popular film and television IP "Yi Nian Guan Shan" to create offline theme stores in many regions across the country, attracting a large number of fans and customers to check in to the store, and the Chengdu area received people in the 2 days of the eventup to 38425,Anniversary GMV Ultra3500w
Linkage with popular film and television IPs to enhance brand potential
It is better to wait for the wind to come, and linkage with popular IPs has become a commonplace strategy among many catering brands. This time, Shu Daxia joined hands with Douyin Shengfu Boiling Hot Pot Festival, and joined hands with the popular film and television IP "Yinian Guanshan" to create an offline theme store, which also realized the superposition of hot buffs. The two sides started from the commonality of passing on the "chivalrous culture" and promoting the "chivalrous spirit", and coincided, and Shu Daxia also interacted with the official account of the drama party, launched IP co-branding**, co-branded snacks, and created offline theme stores and other all-round brand actions, giving many diners and fans an immersive experience of chasing dramas, and the popularity and discussion of the whole network hit a new high for Shu Daxia, further realizing the promotion and breakthrough of the potential energy of the Shu Daxia brand.
Diversified live content + multiple interactive gameplay empowers the live broadcast room
In order to increase the popularity of the live broadcast room, Shu Daxia invited Huang Mengying, the actor of Jin Meiniang in the popular film and television drama "Yi Nian Guan Mountain", to parachute into the live broadcast room, which effectively boosted the popularity of the live broadcast room, and the highest minute view in the live broadcast room。In addition, Shu Daxia also grasped the current hot spots, and danced the third subject in the live broadcast room, which heated the live broadcast room again, attracting many viewers to interact in the comment area, effectively gathering the attention of users, and promoting the improvement of the order rate and conversion rate through interactive forms such as lucky bags in the live broadcast room.
Anchor popular nodes, do a good job in node marketing, and maximize the benefits of "hot pot + live broadcast".
How to anchor popular nodes and do a good job in event marketing and node live broadcast is the bull's nose for brands to lock customers in advance and do a good job in business increment. This time, Shu Daxia joined hands with Douyin Shengfu Boiling Hot Pot Festival to create "high-quality pallets" in the form of brand self-broadcast + live broadcast of talents, launch a new node product "Rake Halogen Series", and create "Yinian Guanshan" co-branded ** and co-branded products;In the live broadcast room, the single product is charged and drained by seckill, and the growth of GMV and the live broadcast room are effectively driven by the form of single product superimposed vouchers, replenishment subsidies, and discounts in the live broadcast room, and the close collaboration between brand self-broadcast and talent live broadcast is used to jointly achieve a breakthrough.
With the recovery of the offline physical consumption economy, hot pot, as a catering category with strong social attributes, has radiated new vitality under the background. As of November 2023, the number of hotpot-related enterprises in the country has reached 4160,000, and the number of hot pot-related enterprises increased to 660,000 families, behind the digital beating is the re-upgrading of the hot pot track. Under the background of competition and opportunities, how to break the situation of hot pot enterprises has become the key to the survival and revenue of enterprises!The overall activity of the eighth anniversary celebration of Shu Daxia provides key thinking for the development direction and breakthrough in 2024.
The live broadcast of the eighth anniversary showed the huge innovation potential of Shu Daxia under the changing situation. In the era of big data, Shu Daxia will continue to grasp the new trend, constantly embrace changes, keep pace with the times, and continue to enhance the brand potential energy by taking advantage of the development potential of the new worldAt the same time, it attracts a wide range of user groups with rich content ecology and strong brand core with various platforms, and meets the diversified consumption needs of consumers with more meticulous services and better products.