The "perfume" that you can drink, Nayuki's tea 8th anniversary and enlarge the move!
On December 7, Nai Xue, the pioneer of the new tea drink track, ushered in the 8th anniversary of the brand, and put forward the concept of "perfume" for tea drinks for the first time, inviting tens of millions of members to select 8 "Nai Xue Eight Fragrances" with unique oriental charm. These 8 "perfumes" that can be drunk take "good tea natural fragrance" as the product concept, and use high-quality and good teas such as jasmine Chuxue, duck feces fragrant Dancong tea, Wuyi Mountain Dahongpao, etc., to create a well-layered tea fragrance experience like perfume, and awaken consumers' yearning for the wilderness of the tea mountain with a wisp of fresh spiritual tea fragrance.
In addition, Naixue will meet hundreds of millions of friends with "Eight Spice Good Tea" and send "Eight Fragrance Coupons" for 8 days, and consumers can receive "Eight Spice Tea Drinks" for free with the coupons, so that consumers across the country can taste tea drinks as delicious as perfume.
Good tea is naturally fragrant,Nai Xue Lingchuang proposedThe concept of "perfume".
In Nai Xue's view, "fragrance" is the self-introduction of a good cup of tea, and the fragrance of tea is also the soul of its classic products, domineering fresh fruit tea and fresh milk tea. On the occasion of the 8th anniversary, Nai Xue put forward the concept of "perfume" for tea drinks for the first time in the industry, using "Nai Xue Eight Spices" tea drink as the carrier to concretely interpret the ever-changing natural tea fragrance of Chinese tea.
What's the sweetest cup of tea in your heart?During the eighth anniversary, Naixue released the "Naixue Eight Fragrances" selection activity for about 80 million members in the mini program, and consumers selected the most representative "Naixue Eight Fragrances" tea drinks, and finally 8 "perfumes" that can be drunk stand out, including domineering perfume cheese strawberry, domineering perfume grapefruit, domineering perfume grapes, domineering perfume orange, perfume jasmine Chuxue milk tea, perfume Dahongpao fresh milk tea, domineering perfume grapefruit, perfume duck feces fragrant milk tea, and domineering perfume lemon oil orange.
"Nai Xue Eight Fragrances" is the concrete expression of Nai Xue's intersection of tea, floral, fruity and milky fragrances, each tea is like a perfume, with a rich tea fragrance experience with front, middle and back notes. For example, the "Wuyi Mountain Dahongpao" used in the "Perfume Dahongpao Milk Tea" with significant tea fragrance can be forged through 13 processes and slowly roasted over medium heat to release the unique rock bone tea fragrance, and the whole cup of tea fragrance presents a heavy roasted incense, a sweet and fresh milk fragrance in the middle note, and a floral fragrance in the back noteFor example, the tea base "Jasmine Chuxue" used in the "Perfume Jasmine Chuxue Milk Tea" with a significant floral fragrance adopts the traditional kiln making process, from the original "Five Jasmine" step by step to the industry-leading "Eight Jasmine", every 1 catty needs tens of thousands of Hengzhou jasmine, and the whole cup of tea fragrance presents a quiet jasmine fragrance in the front note, a sweet milk fragrance in the middle note, and a green tea fragrance in the back noteIf the fragrant and light "Domineering Perfume Cheese Strawberry" uses the high-quality fresh strawberries of the self-built strawberry farm as the core raw material, with jasmine first snow, the top note is sweet and mellow and smooth, the middle note is slightly sour, and the bottom note of jasmine is fresh and ......blooming
In order to strengthen the aroma of good tea, this year, Nai Xue has upgraded the taste of all tea drinks to varying degrees, so that more and more young people can feel the charm of traditional tea.
Tea friends with a good tea partyThe anniversary is inNayuki feelsChinese incense
On the occasion of the 8th anniversary, Nayuki met friends with "perfume" tea. Nai Xue prepared the activity of "Answering Questions to Win Conspicuous Bags", excavating the story behind the "perfume" tea, and using good tea culture as a clue to design and launch an online quiz activity with both fun and cultural sense, which attracted the attention of many young people. More than 10 million members participated in the event, and many netizens spontaneously sorted out and released the "8th Anniversary Answer Strategy" on social platforms such as Xiaohongshu, setting off a wave of "bag sharing" craze.
Not only "Nai Xue Eight Fragrances", Nai Xue also has the ingenuity to launch the "Nai Xue Tea Fragrance Hanging", with the classic tea base of "Nai Xue Eight Fragrances", jasmine Chuxue, Da Hong Pao and other 4 tea bases as clues, after hundreds of blending, colliding with the natural fragrance of plants and trees that is easier to perceive, adding a touch of curling tea fragrance to consumers' daily life. In addition, in order to allow more consumers to easily experience the "perfume" that can be drunk, Naixue has also prepared creative activities such as 67% off welfare stored value, buy eight incense and get incense hanging. The theme stored value activity of Naixue's birthday season was launched for 3 days, adding millions of members, which greatly drove the sales growth of stores across the country.
In the past 8 years, in order to find more fragrant tea, Nai Xue has searched for famous mountain tea, visited famous tea makers, established an exclusive tea garden, and made about 400 tea drinks, accumulating abundant and mature good tea resources and rich tea flavors. In the future, Naixue will also take "good tea" as the foundation to bring more "perfume" tea experience to consumers.