From the rapid growth of the real estate industry during the outbreak period, to the shrinking stock of the industry before and after the epidemic, the market trend has changed abruptly. When the era of "dividends" comes to an end, the markets of various industries are being integrated one by one, and uncompetitive enterprises are eliminated. At this time, it is impossible to break through by courage and expansion alone, so how to gnaw this hard bone of transformation and upgrading at this time?It is a problem that enterprises must face and explore.
As a leader in high-end kitchen appliances, Fotile has made a benchmark answer: problems at the same level cannot be solved at the same level, and can only be solved at a level higher than it. As a result, after 5 years of ambush and more than 20,000 friction tests, Fotile launched a new category of "Integrated Cooking Center" in 2019, which was in stark contrast to the industry's entry into the integrated cooker market at that time.
Taking the initiative to choose a difficult path is a firm choice of Fotile and the result of careful consideration.
The kitchen, for the modern man, has been gradually upgraded to become the new center of the home. Openness, intelligence, socialization, multi-function, and good value are people's new expectations for the kitchen. However, before the emergence of Fotile's new kitchen appliance category, the integrated cooking center, these expectations have not been fully met.
Fotile Integrated Cooking Center adheres to the natural law of "oil smoke rising upward", changes the design logic of traditional integrated kitchen appliances to exhaust smoke downward, and pioneers "upper row integration". Compared with the integrated stove, the advantages of the integrated upper row of the integrated cooking center are obvious: the homeopathic smoke exhaust effect is good;Smoke and cooking linkage, only delicious and no peculiar smell;Fully embedded, scientific layout and more high-end advantages. The charm of the upper row integration is not only unique in the product idea of the upper exhaust path of oil smoke, but also integrates smart cooking, excellent performance and high-end aesthetics.
It turns out that the integrated cooking center has really opened the ceiling in the kitchen appliance industry. In terms of sales, it has achieved sales of more than one million in three years and more than 2 million in five yearsIn the industry, it has led more and more kitchen appliance companies to enter this track, which has increased the growth rate of the entire industry and helped the kitchen appliance industry find the next growth point.
Behind the competition of great powers is the contest of scientific and technological strength, without strong scientific and technological innovation and manufacturing strength, in the pattern of highly globalized division of labor, can only hover in the middle and low end of the industrial chain value chain, which is also the threshold that must be crossed to build an innovative country to a scientific and technological power. Among the more than 10,000 domestic authorized patents of Fotile, the integrated cooking center track has accumulated 3,700 patents, mastering the largest patent pool in the kitchen appliance industry.
In addition, Fotile's scientific and technological innovation strength has also been recently certified by the "China Science and Technology Innovation Typical Survey Report (2023)" released by the Institute of Science and Technology Strategy Consulting of the Chinese Academy of Sciences and the Key Laboratory of Big Data Mining and Knowledge Management of the Chinese Academy of Sciences. In this report, Fotile Integrated Cooking Center was selected as the "China Science and Technology Innovation Business Card" together with patent-intensive scientific and technological innovation products such as China High-speed Railway Fuxing, Beidou Satellite Navigation System, and C919 large aircraft.
Behind the competition of national strength is the contest of countless enterprises. Only by daring to advance into the "no man's land" and gnaw the most difficult bones like Fang Tai can we go further and longer on the road ahead.