The Volkswagen Touareg, as a mid-to-large SUV, has gone through three generations of models since its debut in 2002. With its excellent power performance, off-road ability, luxury configuration and brand influence, it once occupied a place in the domestic market and is also the most high-end SUV model under the Volkswagen brand. However, with the rise of new energy vehicles and consumers' pursuit of luxury brands, the market position of the Touareg has gradually been impacted. In July 2023, the Volkswagen Touareg launched the 2023 model with a price range of 5878-77.380,000 yuan, compared with the previous generation model, the highest price reduction is 140,000 yuan, and even close to the ** range of Audi Q5L. According to the latest news, the Touareg will be completely discontinued in 2025, which also means that this model will be history. So, as a consumer, should you pay for the sake of feelings?
First, let's take a look at the advantages of the Touareg. The Touareg's biggest advantage is its comprehensive strength, which can take into account both on-road and off-road needs, with strong power and stable handling, while also providing rich equipment and comfortable space. The Touareg's powertrain is divided into 20t and 30t two, of which 2The maximum power of the 0t model is 265 hp, 3The 0T model has a maximum power of 340 hp, and is mated to an 8-speed automatic manual transmission and all-wheel drive system, which can meet different driving needs. The Touareg's off-road ability should not be underestimated, and it is equipped with up to 10 driving modes, including Comfort, Sport, Snow, Sand, Mud, Rock, etc., capable of handling a variety of complex road conditions.
The configuration of the Touareg is also very luxurious, it has a full LCD instrument cluster, a 15-inch multi-** touch screen, matrix LED headlights, a black R-Line sports exterior package, leather seats, a panoramic sunroof, pneumatic suspension, active cruise, automatic parking, etc., so that drivers and passengers can enjoy a distinguished feeling. The Touareg is also spacious in terms of space, with a body size of 4878 1984 1702mm and a wheelbase of 2899mm, which can provide ample riding space and trunk space to meet the needs of family travel. Then, let's take a look at the disadvantages of the Touareg. The biggest disadvantage of the Touareg is its brand positioning, although it is the most high-end SUV of the Volkswagen brand, but in the minds of consumers, it is still difficult to compare with luxury brands such as Audi, BMW, Mercedes-Benz, etc., especially in the domestic market, consumers have a stronger sense of identity and yearning for luxury brands.
Although the Touareg's ** has been lowered compared to the previous generation model, it is still not cheap, 5878-77.The price range of 380,000 yuan has exceeded the mainstream consumer group of the Volkswagen brand, and in this ** range, consumers can choose from many competing products, such as Audi Q5L, BMW X3, Mercedes-Benz GLC, Volvo XC60, etc., these models are not inferior to the Touareg in terms of brand influence, power performance, configuration level, etc., and even better in some aspects. Another disadvantage of the Touareg is its degree of new energy, although the Touareg has launched hybrid models, but in the current market environment, the hybrid is no longer attractive enough, consumers prefer pure electric or plug-in hybrid models, and the Touareg does not currently have such a model, which also makes it lag behind competitors in terms of environmental protection.
To sum up, the Touareg is an extraordinary medium and large SUV, which has excellent performance in terms of power performance, off-road ability, luxury configuration and space comfort, and is an all-round model that can be civil and martial. However, the brand positioning and new energy degree of the Touareg have become its shortcomings, it is difficult to compete with the competition of luxury brands in the domestic market, and it is difficult to adapt to the development trend of new energy vehicles, therefore, its market share has declined year by year, and finally towards the fate of discontinuation. So, for consumers, should they pay for feelings?
There is no one definitive answer to this question, because everyone's needs and preferences are different, some people may value the comprehensive strength and brand feelings of the Touareg more, and some people may value the influence of luxury brands and the environmental protection of new energy models, so this requires consumers to make choices according to their actual situation and budget. However, in any case, it is a pity that the Touareg is a once glorious model, and we hope that it will return to the market in a new form in the future and continue to bring consumers a high-quality driving experience.