What is **Tourism?
With the massive shift of user groups from PC to smart handheld devices, as well as the change of travel users' booking Xi, the ** tourism market in the mobile Internet era has greatly improved the consumption experience of users, and mobile Internet occupies an important position in the OTA model.
First, mobile location services. Location-based service (LBS) is called a mobile positioning service, which obtains the location information of mobile terminals through a set of positioning technologies, and realizes various location-related services by combining mobile communication networks and satellite positioning systems. Location-based mobile location services in tourism include navigation services, location tracking services, security rescue services, mobile advertising services, and related location query services. For example, according to the current positioning location, through the APP and other related applications of the ** travel service provider, you can query the relevant information such as nearby hotels, tourist attractions, entertainment facilities, etc., and you can choose to book at the same time, you can import the map application to achieve space arrival.
Second, mobile payments. Mobile payment, commonly known as mobile payment, is a service method in which users use mobile terminals (usually mobile phones) to pay for goods or services consumed. Mobile payment has a fungible role in physical currency, is not limited by time and space, has inherent advantages, plays an important role in the current consumption behavior, and the level of mobile payment services will become an important part of improving the user experience.
Third, mobile information services. Mobile information service refers to the relevant targeted information that users automatically receive during the mobile process from advertisers or other organizations with target customers as a group. Many people will automatically receive a welcome message when they enter a place. The most critical application of the mobile Internet is the delivery of highly personalized, highly relevant information that is customized by the customer, including the customer's personal information and the purpose it wants to achieve. Therefore, the push of relevant information to target customers or users who have entered a certain tourist area can guide them to generate consumption behaviors.
Fourth, the movement of information interaction services. This is an information publishing service based on the mobile Internet that publishes large-capacity and highly interactive content for target users. Relevant data show that the growth rate of the transaction volume of traditional business in the tourism market has been declining year by year, and the growth rate of self-guided travel has been the best. The current online Q&A community and search service not only provide information support for self-guided tours, but also the pursuit of personalization by users in this era. Through mobile Internet services, tourists can start traveling freely without having to go through the trouble of making detailed arrangements for the tour itinerary before the tour departs.
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(The above content is from the exchange of Xi for education only, does not constitute investment advice, and is not used as the basis for investment decisions)
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