From December 6th to 7th, the GQ Annual Person of the Year Ceremony (MOTY) hosted by GQ was held in Puyuan Fashion Ancient Town, Jiaxing, Zhejiang. It gathers Tang style and Song Yun here, and is famous for reproducing the prosperous scene of "Jiahe Giant Town, Sound and Four States" in history. The theme of this year's GQ Person of the Year Ceremony is "Out of Time", which means to withdraw from the busy timeline and step into a quiet and self-consistent self-state. Leaders from all walks of life were invited to attend the event, returning to the "Pu" in the quiet power, exploring the relaxation of life, and building the true self of nature.
Previously, "Zhizu GQ" has released the list of people of the year in 2023. Influential Actor of the Year Fei Xiang, Artist of the Year Yang Mi, Athlete of the Year Ma Long, Singer of the Year Li Ronghao, Young Actor of the Year Wu Lei, Designer of the Year Brunello Cucinelli, Makeup Artist of the Year Charlotte Tilbury, Crossover Artist of the Year Dong Jie, Young Artist of the Year Liu Jiayu, Crossover Artist of the Year Wang Lingchen, TV Production Team of the Year "China Qitan" , Zhang Zhizhen, the new sports force of the year, Li Xingxing, the life of the year, and Xin Shuang, the director of the year, jointly used the experience of "flow" to collage a corner of the times. As the most important brand IP of GQ, the GQ Person of the Year Ceremony has been held for 14 consecutive years. Over the past 14 years, GQ has not only recorded the achievements of leaders in various industries, but also explored the changes of times and values from their charm.
This year, the creative concept of "GQ" has been upgraded again. Before the opening of the ceremony, we jointly launched an innovative warm-up live broadcast event with the exclusive live broadcast platform partner ** live broadcast, and mobilized the public's curiosity through innovative live broadcast content with multiple themes such as "ROCCO Insomnia", "Celebrity Fitting Room", "Red Carpet Press Conference", etc., and the **premiere brought by ROCCO Liu Chong, editorial director of "Zhizu GQ", won more than 1.5 million times. The highlight of the year, the red carpet live broadcast, also brought a colorful red carpet to the audience. This series of live broadcast innovations is also another far-sighted and pioneering exploration of "GQ" in the expression of diversified content.
In order to allow the invited guests to fully feel the relaxation of life during the two-day event, "Zhizu GQ" has joined hands with many partners to build Puyuan, a "Chinese fashion town" integrating sightseeing, leisure and vacation, business exhibitions, fashion culture and other tourism formats, into a quiet and luxurious town - Zhizu GQ Town, which allows people to immerse themselves in the relaxation outside of time.
Here, guests can walk into the GQ salon of Zhizu, under the "guidance" of the exclusive hair styling partner Schwarzkopf, appreciate the retro aesthetics of the 30s, feel the style collision of time and space, and experience the aesthetic journey outside of timeOr come to the worry-free decompression supermarket jointly created by GQ and the exclusive snack sponsor identity Air Crispy, and relax in the delicious experience of shopping, delicious and shooting;You can also head to GQ Bistro to recharge and experience the energy afternoon tea of SWISSE Plus, the exclusive high-end nutrition partner. GQ Town also has a specially created art installation scattered throughout: Mr. Philippe Katerine, a French national treasure"Rose" is like a giant surrealist pink bubble gum, volleying into the Shufang Zen Garden;The "Qiaoqiao Rabbit Series" works "Hello" and "It's Nice to Meet You 02" created by Ken Lee, a new generation of Chinese visual artists, are also on the water red carpet area and brand street, waiting to meet people who can read itIn addition, the work "The Gate of the Unknown World" created by Peng Jiayuan, a young Chinese artist, stood in the filming area, leaving a derivative virtual character file generated by AI in real time for the participants. Once you've experienced the arts, head to the GQ Lounge, where you'll find a selection of Scotch whisky from exclusive spirits partner Johnnie Walker, as well as a host of interesting souls. This event also gave special thanks to Weibo Fashion, the chief fashion social platform, for conveying the relaxation and beauty of GQ Town.
In addition to the relaxed living atmosphere, "Zhizu GQ" also prepared 2 ideological feasts for the guests. On the 6th, actors Duan Yihong and Zhang Xincheng, artist Liu Jiayu and designer Brunello Cucinelli discussed the theme of "What is the ideal job", and gave many insights on how to balance survival and development, and the connection between work and life. On the 7th, "Zhizu GQ" and the chief partner FAW Audi discussed the theme of "what is a better life", and this collision of ideas invited well-known actors Zhang Junning and Wang Yang, Xie Rudong, chairman and CEO of Yuanwang Technology, and interdisciplinary artist Wang Lingchen, under the auspices of Jin Jin, director of "Zhizu GQ", several parties together to ** the definition of a better life and explore the way to achieve a better life.
As the highlight of the GQ Person of the Year ceremony, this year's red carpet live broadcast is also unique. Relying on the unique water town environment and quiet atmosphere, "GQ" has created an unprecedented amphibious red carpet form. The guests walked through the fashionable ancient town of Puyuan in an all-round way on the red carpet of water and land, and felt the relaxation of life and the unique charm of the ancient town on the antique ancient town road and the picturesque scroll version of the graceful waterway. At the same time, rapper Tizzy T (Xie Ruitao), *Ren Zhu Jingxi, singer Bo Yuan, and young singer and dancer Liu Yu performed their singles successively, adding vitality and infinite charm to the red carpet live broadcast.
This time, "Zhizu GQ" created an immersive quiet luxury award ceremony by removing complexity and simplification. With the passionate performance of singer Li Ronghao's passionate "Li Bai", actor Zhang Xincheng's song interpretation of "Slowly Like You", and singer Karen Mok's classic song "Love + Hiroshima Love + Without You", with the blessing of the semi-surround stage screen, it seems to open a wonderful entrance for the guests, bringing them into a world full of surprises and creativity, and pushing the atmosphere of the awards ceremony to the top again and again. Through the sharing of the annual figures, the guests followed their footsteps and immersed themselves in the spirit and power of role models.
As the chief partner, FAW Audi has also demonstrated the spiritual strength to transcend time and embrace change through exploration and evolution. Whether it's the Audi Q4 e-tron luxury electric SUV or the Audi e-tron GT sports car, they combine industry-leading technology and functional design concepts to create a beautiful all-electric mobility experience for pioneering users.
Undoubtedly, this year's GQ Person of the Year Ceremony once again reflects the leading position of GQ in terms of creative ability, highlighting its unremitting exploration and pursuit of creativity, aesthetics and cutting-edge thinking. In the future, GQ will continue to strive to discover and respect those pioneers with unique ideas and creativity, grasp the pulse of the times, and inject more courage, innovation and wisdom into our future.