On November 30, 2023, the "Digital Transformation Prospect 19th (2023) Digital Finance Joint Publicity Year Annual Event" hosted by the China Financial Certification Certification Authority (CFCA) and the Digital Finance Joint Publicity Year and more than 100 banks was held in Beijing. The event set up two sections: "Forward-looking, New Digital Trends" and "Forward-looking: New Paths for Transformation", and guests shared hot topics such as digital transformation of the industry and digital financial innovation.
The "2023 China Digital Finance Survey Report" (hereinafter referred to as the "Report"), which has attracted much attention in the industry, was released at the event.
The proportion of corporate mobile banking users exceeded 60% for the first time, and the growth rate slowed down
The data shows that 929% of enterprises have opened corporate online banking, 611% of enterprises have opened corporate mobile banking, 341% of enterprises have opened WeCom financial services. After comparing the changes in the user proportion of various channels of corporate digital finance in the past eight years, the report believes that the growth of the user proportion of corporate online banking channels has nearly stagnatedThe growth of the proportion of users in the corporate mobile banking channel has begun to slow down, and there is still some room for growthThe proportion of users of WeCom Bank has declined significantly.
After years of rapid development, the growth curve of corporate mobile banking has begun to flatten. The report points out that although the proportion of small enterprises opening corporate mobile banking is higher than that of medium, large and micro enterprises, the difference in the proportion of enterprises with different business sizes opening mobile banking is not significant enough, indicating that the user development of corporate mobile banking in enterprises of different business sizes is more balanced.
The opening rate of WeCom banking is declining, mainly because the function of WeCom banking is relatively simple, and corporate mobile banking has a substitution role for WeCom banking. The proportion of medium and large enterprise users opening WeChat banking is significantly higher than that of small and micro enterprises, and the difference between the proportion of enterprise mobile banking is less than 10 percentage points, indicating that WeChat banking is more in line with the needs of medium and large enterprise users.
The complementary role of corporate online banking + corporate mobile banking is greater than the substitution, and the mutual substitution of corporate mobile banking and corporate WeChat banking is greater than the complementary role
According to the report, the overlap between corporate online banking and corporate mobile banking reached 545%, which is the two channels with the highest degree of overlap. According to the report, this shows that corporate online banking and corporate mobile banking complement each other more than they are substitutional, and are the most important channel synergy model. The degree of channel overlap between corporate online banking, corporate mobile banking and corporate WeChat banking is 227%, which is the channel collaboration mode with the lowest degree of overlap. The channel overlap between corporate mobile banking and enterprise WeChat banking is 347%, indicating that the overlap between corporate mobile banking and WeChat banking is not high, and the mutual substitution of corporate mobile banking and WeChat banking is greater than the complementary effect.
52.6% of existing users have security concerns about using corporate mobile banking, which is the biggest obstacle to opening corporate mobile banking
According to the report, 526% of existing users have security concerns about using corporate mobile banking, and business users with security concerns are most worried about losing or stealing their mobile phones and stealing passwords by Trojan horse phishing software. In addition, in addition to channel substitution, concerns about insecurity continue to be the biggest obstacle for potential users to open corporate mobile banking, and the industry needs to strengthen security education.
"Corporate online banking is too complicated" has risen to the most important reason why enterprises have not opened corporate online banking
According to the survey data in 2023, "corporate online banking is too complicated" has risen to the top reason for enterprises to "not open corporate online banking", while last year's main reason "the company's lack of use demand" has fallen to the second reason in this year's survey, and "worrying about the lack of security of corporate online banking" has risen to the third reason.
12.0% of users who have not opened a corporate online banking account said that they "mainly use personal or corporate mobile banking", and the proportion of users who choose this option has increased by 6 percentage points compared with last year, indicating that the use of corporate mobile banking in small and micro enterprises has become more and more obvious as a substitute for corporate online banking.
It is worth noting that after three years of the impact of the epidemic, the business Xi of corporate financial personnel "Xi is used to going to offline outlets to handle business" has been completely changed, and the impact of offline business Xi on enterprises from opening corporate online banking is minimal.
The survey also found that there are obvious differences in the reasons for enterprises of different sizes, the main reason why micro enterprises do not open corporate online banking is that "corporate online banking is too complicated", and the most important reason why small enterprises do not open corporate online banking is that "the scale of enterprises is small and there is no need to open corporate online banking".
Difficulties in the opening of WeCom Banking: the substitution role of other electronic channels and the perception of channels
The data from this survey shows that there are 507% of enterprises said that "other electronic channels can meet all the needs of enterprises", indicating that the substitution role of other electronic channels is the most important reason why enterprises have not opened WeCom financial servicesSecondly, 330% of corporate users said that they "didn't know that there was a WeChat Mini Program service for WeCom Banking", and there were 224% of enterprise users said that they "don't know how to enable WeCom banking services". In this regard, the report believes that the awareness of WeCom banking and the lack of knowledge of how to use it are the first problems that enterprises have not opened WeCom Banking.
Two or three reasons.
In addition, there are obvious differences in the reasons for the non-opening of enterprises of different sizes. The smaller the scale of the enterprise, the higher the proportion of people who said they "don't know that there is a WeChat Mini Program service" and "don't know how to enable the WeChat Bank service", which indicates that there is still a lot of room for improvement in the awareness and use of WeChat Bank.
The gap between the importance of corporate mobile banking and corporate online banking has been narrowed
The report found that corporate online banking is still the most important digital financial service channel in the minds of corporate users, with an importance score of 913 points, compared to the 2022 importance score of 919 is not much of a difference. During the in-depth interview, users said that corporate online banking is irreplaceable, and many routine businesses such as transfer in the office, especially complex businesses, are preferred to be handled through corporate online banking.
The importance score of corporate mobile banking is 785 points ranked second, up from 70 in 20220 points increased by 85 points, the importance of corporate online banking has been decreasing, indicating that the importance of corporate mobile banking in the minds of corporate users has been rapidly improved.
The importance score of WeCom Bank is 677, compared to 57 in 20221 point increased by 106 points, indicating that the importance of WeCom banking in the minds of corporate users has also been rapidly improved, but compared with corporate online banking and corporate mobile banking, WeCom banking, as an auxiliary service channel, ranks third in the hearts of users. The importance of corporate banks in the minds of corporate users is scored 621. Compared with 2022, it has increased by 79 points.
The demand for the innovation direction of corporate e-banking: the demand for pre-filled forms and online business handling is the highest
The report summarizes the demand for service innovation among enterprise users. According to the data, the demand for innovation is divided into three levels: the first level of demand is close to 50% or more, the second level of demand is about 30%, and the third level of demand is below 25%.
As can be seen from the figure above, the first level of demand is the most needed innovation for enterprise users, including opening corporate accounts and handling business online, and pre-filling forms and pre-reviewing before going to outlets to do business. It shows that enterprise users have pain points in the handling of existing offline businesses, and there are still great opportunities for innovation in corporate e-banking in these offline businesses.
The second level of demand is the innovation that enterprise users need more, mainly focusing on customer service, simplifying the small transaction process and the personalized authorization process of the enterprise, indicating that there are still pain points in the customer service consultation and problem solving, low-risk transaction process, and meeting the enterprise transaction authorization process.
This article is from: China Electronic Banking Network.