[Commercial Vehicle Xinnet Original].
The first annual meeting of the new team partnered by Wu Bilei and Li Sheng, the FAW Jiefang 2024 Business Annual Conference, kicked off in Wuxi on December 16.
Change will still be the main theme of FAW liberation in 2024, with the convening of the annual meeting, the great change of the liberation marketing system is also shown in front of the industry, but there is also the same in the change, just as "the only constant is change", change reflects the liberation of innovation ability, unchanged reflects the liberation of strategic determination, and realizes the continuous pilot of liberation in change and unchanged.
What has changed and what has not changed?What has been gained in 2023?How will 2024 be transformed to achieve sustainable leadership?Take a look at the live coverage from the commercial vehicle news media.
The same in the midst of change
The leading way remains the same: In 2023, Jiefang will still maintain its position as the No. 1 in domestic market share, and its terminal sales will be far ahead. In 2023, Jiefang will achieve a domestic industry share of 21 for medium and heavy trucks6%, terminal share 26With a good performance of 6%, it firmly occupies the leading position of the industry and the terminal.
In the market segment, Jiefang has many bright spots in 2023, including light trucks, exports and new energy, light trucks have led the industry for three consecutive years, exports have increased by more than 60% for three consecutive years, and new energy has achieved leapfrog growth.
In particular, it is worth mentioning that the liberation of overseas markets has repeatedly spread good news, the channel layout is more perfect, and more than 100 core sales networks and 14 overseas KD factories have been built in the global market, and the liberation J7 high-end heavy trucks have achieved a double increase in market sales and brand influence in Eastern European countries, and have won wide recognition from overseas users, laying a solid foundation for Jiefang to accelerate towards high-end products, brand internationalization and scale globalization.
The strategic goal remains the same: to achieve "China's first".
First, the world-class" unchanged, in an interview, FAW Jiefang Chairman and Party Secretary Wu Bilei said that the new team of Jiefang has reached a consensus: to carry forward in the inheritance, along the established direction and road, draw a blueprint to the end, and read a scripture to the end.
Hu Hanjie. 
Wu Bilei. Specifically, there are "six insistences on unwavering" and "China's first."
1. The strategic goal of "world-class" is unwavering, adhere to the "technology leadership, product leadership", adhere to the two-wheel drive of innovation and change, adhere to the customer-centric, value creator-oriented, adhere to business success, adhere to the internationalization strategy. Wu Bilei said that the "six unwavering insistences" are not only the entrustment of Hu Hanjie, assistant general manager of FAW Group, but also the overall strategy of future liberation.
Challenge 350,000 units and achieve three firsts
In Wu Bilei's narration, in 2024, as a new starting point for the centennial road of liberation, liberation will focus on "1 commander, 5 major battles, 4 major tasks, 4 guarantees" to formulate a strategic layoutEmerging businesses need to build new engines and seize new opportunities for transformationConcentrate on new energy to achieve a leap breakthrough;Comprehensively promote the internationalization strategy, and continue to make breakthroughs overseas;We will make every effort to improve the overall profitability and greatly improve the quality of operation.
To this end, Jiefang will strive to build four major system capabilities: R&D, manufacturing, marketing and operation. In fact, Jiefang has been cooperating with Huawei over the past few years to promote process-based organizational reform and digital transformation, and the pace of marketing reform in 2023 will be bigger and faster, aiming to strengthen the impetus and increase efficiency of change. As Ji Shengshi, general manager and secretary of the Party Committee of FAW Jiefang Marketing Headquarters, said, what remains unchanged is the original intention and determination to work hard and strive for the first, and what has changed is the pursuit and innovation of focusing on customers and creating a win-win situation.
Ji Shengshi. In 2024, it is rare to renew the marketing organization of Jiefang: the establishment of a three-tier marketing organization of marketing headquarters, sales company, and regional department, streamlining the organization and moving personnel forward, so as to achieve the purpose of rapid response to the market. Among them, the marketing headquarters serves as a competence center to provide artillery support to the sales company, the sales company expands the territory for the combat troops, and the regional department fights on the front line to quickly respond to the market and improve the terminal sales capability.
Let those who can hear the sound of artillery call for artillery fire, and the marketing reform of liberation revolves around this. This stems from the challenge of liberation to the prediction and goals of the market. For the truck market in 2024, Jiefang has made a forecast of 1.15 million medium and heavy truck demand, a year-on-year increase of 11%, and light truck is expected to demand 450,000 units, and put forward a challenging goal: the overall sales target in 2024 is 350,000 units, with a share of 23% for medium and heavy trucks and 15% for light vehicles, achieving the first place in the industry in terms of sales of medium and heavy trucks.
First, the growth rate of light trucks ranks first in the industry.
First, the export growth rate is the first.
It's here in 2024
How to fight and win liberation is only self-innovation.
Yu Changxin, executive deputy general manager of FAW Jiefang, told reporters that focusing on the customer as the center and opening up the whole value chain of customers is the core purpose of the liberation marketing reform. For example, in the past, enterprises generally only focused on the maintenance services during the three-warranty period, in order to achieve the control of the whole life cycle of the product, it is necessary to include the customers outside the three-guarantee period into the management, and build a maintenance system for the whole life cycle, therefore, in 2024, Jiefang will build an out-of-warranty product and business platform, strengthen technical support, and realize the maintenance of customers throughout the life cycle. This is bound to change, by reducing the cost and ensuring the peace of mind of the user.
In the past, users who were more than three guarantees outside the period were worried about the service station and repair shop slaughtering him, but now we are here to connect with the market and pull customers outside the three guarantees period to us, which not only brings value to customers, empowers users, but also brings us value. Yu Changxin said that there is also the work of improving the visual management of services, building a problem escalation and solving mechanism, and promoting the integration of 400, all of which are the starting point.
At the product level, Jiefang in 2024 also has many bright spots. Li Sheng, general manager and deputy secretary of the Party Committee of FAW Jiefang, said that in the medium and heavy truck sector, Jiefang will continue to reduce energy consumption and give full play to its leading edge in energy consumption. In 2024, the J7 Pioneer Edition will be launched for the high-end imported car replacement market, equipped with Jiefang Intelligent Power Domain, which represents the highest level of Jiefang, with low energy consumption, high reliability, and ultra-intelligence. At the same time, the upgraded products of Yingtu and JH6 will also be promoted, and the layout of diesel and natural gas will be synchronized. In the new energy sector, the latest 20 products will be put on the market, the lightest 8 in the industryThe 5-ton pure electric tractor is worth looking forward to. In addition, there are many new products and technologies in light trucks, special vehicles, and intelligent networking, which will be a powerful weapon for Jiefang to participate in the competition in 2024.
Li Sheng. 
Conclusion:
Only by constantly surpassing can we be invincible. As Hu Hanjie, assistant general manager of China FAW, said, in response to the great changes in a century, as the eldest son of the Republic, Jiefang must shoulder the heavy responsibility of the times and bravely open up a new path for the development of China's commercial vehicle industry. All liberators should resolutely go deep into the market and reach customers in an all-round wayAccelerate the forward-looking layout and open up space for development;It is necessary for all employees to renew their thinking and deeply practice change. 2024, let us look forward to the change and innovation of liberation!