The core competitiveness of enterprises can be built from what aspects, more clear and definite is capital, resources, technology, talents, and more vague and obscure management, many enterprises even after many years of development, after achieving good business results and market position, it is difficult to regard management as a core ability to participate in competition.
The competition between enterprises is a comprehensive competitive situation in the modern business society, and any kind of shortcomings may lead to the failure of competition, and on the contrary, any kind of ability with great competitive advantages may also lead to enterprises to stand out in the competition, and even defeat the enemy.
Therefore, in the field of enterprise management, the correct understanding of management will seriously affect the construction and promotion of core competitiveness, and management must be the most special and powerful core competitiveness.
Then in the field of management core competitiveness, the most direct and sensitive field must be marketing, because the success or failure of marketing will be directly related to the company's profit acquisition and survival state. We can think that marketing management is the core competitiveness in the core competitiveness of management, and even the first competitiveness in the core competitiveness of management. The primary or biggest influencing factor of excellent marketing management must be the management of customer relationships.
Judging from Huawei's development trends and many cases, customer relationships are the primary, main, and core position for enterprises to establish competitive advantages in the field of management. Can the customer relationship finally be opened up and form a link?Can the customer relationship lead to mutual consensus and identity?Can the customer relationship become an enabler, or even a key factor, at the key juncture of the cooperation?Excellent customer relationship management ability is the characteristic of some people in the enterprise, or become the ability and advantage of the marketing team and the enterprise as a whole, and become the decisive force that determines the success or failure, survival and development of the enterprise, which is the core competitiveness marked by marketing, which is the core competitiveness marked by management.
However, anything majestic or great is never built overnight, and Huawei, for example, customer relationship management, marketing management, and enterprise management all develop step by step. In Huawei's management development trajectory, "roughly the right direction" has become a strategic thinking, strategic path, and strategic adherence.
Huawei's customer relationship management has also gone through many different stages, in the early stage, Huawei spent its own pondering, learning by doing, hard work and heroism became the labels of marketing and customer relationship management at this stageNext, Huawei spent a lot of money to Xi learn from the benchmark, took the initiative to brake on the road of heroism, and transformed management to standardization and efficiency, and initially formed its core competitivenessIn the third period, Huawei once again denied self-denial, denied benchmarking, turned to breakthroughs and innovations, formed unique, self-owned, and systematic management capabilities, and raised its core competitiveness to a higher levelFinally, Huawei adheres to strategic innovation, continuously improves its management system and management processes, and finally forms a comprehensive core competitiveness at the cultural level, with mutual benefit between strength and culture.
Huawei has its own unique understanding of the establishment and maintenance of customer relationships: "If you ignore me, I will not leave you", we have always adhered to customer-centricity, and finally moved from individual identity, brand and product identity, to cultural identity, which reflects the characteristics and key points that are easily overlooked in the field of customer relationship management: strategic positioning, periodic maintenance, and persistent insights. Through the operation and management of customer relationships, Huawei has developed a unique thinking on customer relationships, breaking through the short-sighted, profit-seeking, and shallow problems and obstacles in customer relationships, and building and developing customer relationship management capabilities into one of the symbolic forces of core competitiveness.