The Chinese Super League, once a name that once shone brightly on the Chinese football map, is now faltering on the road to commercial value. According to reporter Zhao Yu, due to the sharp shrinkage of sponsorship income, the dividend of each team in the Chinese Super League this year is expected to be only 8 million yuan.
What's more serious is that after three years of baptism of the competition system, the official sponsors of the Chinese Super League have been sharply reduced to four. What's even more worrying is that Ping An, the long-term title of the Chinese Super League, has made it clear that it will not renew the contract for the new season, which has forced the Chinese Super League company to urgently find a new title sponsor, but it has not yet been decided. This series of changes undoubtedly reveals the serious decline in the commercial value of the Super League.
In such a predicament, the post-season dividends received by the clubs of the Chinese Super League are naturally pitiful. It is understood that the amount of dividends this year is only about 8 million yuan. The Chinese Super League stated to the clubs that the timing of the release of this money will depend on the situation of sponsors, copyrights and other related accounts.
In the face of such a bleak situation, we can't help but reflect on the development path of the Chinese Super League. In the past few years, the Chinese Super League has suffered a heavy blow, and its commercial value has also been hit like never before. While maintaining a stable league policy is crucial, reform may be key in problematic situations. The Football Association may need to set the Chinese Super League in order in time and find a way to avoid both the extremes of Jinyuan football and the other extreme.
At present, the title sponsor of the new season of the Chinese Super League has not yet been determined, which undoubtedly highlights the bleak status quo of the commercial value of the Chinese Super League. However, thankfully, the broadcast rights of the Chinese Super League have been handed over by Migu for 5 years500 million ** won, which brought some confidence-boosting news to the Football Association. Despite this, the fact that the Chinese Super League has lost out to the current Chinese professional basketball league CBA in terms of broadcast fees is undoubtedly a warning that we must act quickly to get the Super League back on track.
Overall, the Super League is at a crossroads, facing serious challenges and difficult choices. At this critical juncture, we need to calmly analyze the problem, actively seek solutions, and reshape the commercial value and brand image of the Chinese Super League through reform and innovation, so that the top league of Chinese football will be rejuvenated and energetic again. (Lao Qiu Super League Ball Review).