In December last year, Dermafirm's product Dermafirm Ultra Soothing Cleanser ranked ninth in the global cleansing list of "Beauty Practice", a decision-making platform for Chinese beauty consumption, and ranked first among many Korean brands, and has maintained its high popularity and market popularity.
Beauty Retreat is an app that provides information on the safety level of each ingredient based on information published by the U.S. Environmental Protection Group (EWG) based on information published by the U.S. Environmental Protection Group (EWG) that not only indicates all ingredients in cosmetics but also provides them with information on the safety level of each ingredient. In recent years, as Chinese consumers have become more and more concerned about the safety of skincare products, the real-time ranking of brands can be confirmed through feedback and reviews from actual users, so as to gain the trust of Chinese consumers.
Beauty Practice evaluates the products of major brands around the world every year, and selects each ranking after conducting a multi-dimensional and objective evaluation. Among them, the top Korean brands in the cleansing field are Dermafirm (No. 1), Histoire Naturelle (No. 14, No. 25), and LG Lifestyle and Health (No. 18).
Dermafirm Ultra Soothing Cleanser is a weakly acidic cleanser that can protect health**pH balance, clear pores and impurities, and make **long-lasting hydration from the inside out.
Dermafirm Ultra Soothing Cleanser uses the exclusive ingredients and liposomal microencapsulation technology of Dermafirm Ultra Soothing Cleanser, and has obtained an EWG full green rating in product composition and product stability tests (human stability, microbiology, etc.). It is reported that among the top 10 products in the cleansing field, there are only three brands that can obtain the EWG all-green rating for both ingredients and stability, including dermafirm.
In addition, the Dermafirm Ultra Soothing Cleanser has received positive feedback from real consumers, such as "comfortable to use", "safe to use for sensitive skin", and "deep moisturizing". 4. out of more than 3100 reviewsWith a high score of 45 points (out of 5), the excellent product strength has been recognized by the public.
In 2022, with the cumulative sales of Dermafirm Ultra Soothing Cleanser, the cumulative sales in China will exceed 281+ thousand, hitting a record of 2The high sales record of 500 million RMB further strengthens the brand's position in the Chinese market. It is worth mentioning that the upgraded version of the dermafirm ultra soothing cleanser (dermafirm hydra cleanser) was officially launched in February 2023, and based on the cumulative sales in September, the sales of facial products have reached 7.5 million, once again setting a new historical record.
Xue Yunbu, the legal representative of Dermafirm Shanghai, said: "The two R4 cleansers have been successfully included in the list of Dermafirm's best-selling products due to their exclusive patented ingredients and years of research experience. Both cleansers use liposomal microencapsulation technology, combined with the R4 system, to deliver 4 core skincare ingredients such as calming chamomile blue to the bottom of the skin, helping to create healthy-looking skin. After the epidemic, the competitiveness of international beauty brands has increased rapidly, and the needs of Chinese consumers have gradually diversified, and they have paid more attention to the formulation of product ingredients, efficacy and quality. Dermafirm Ultra Soothing Cleanser is just in line with the current needs of Chinese consumers, and in the future, Dermafirm will show more high-quality products to consumers through a variety of online and offline channels, and win the trust of customers with high-quality and excellent products."
In addition, in September this year, dermafirm held a global launch conference of peptide series new products in Shanghai with the theme of "muscle source reversal, peptide gold rejuvenation". This event is the first offline event held since the launch of the Dermafirm brand 21 years ago, and it is of great significance to invite popular domestic Internet celebrities, beauty bloggers and major ** to attend the event to participate in the beauty event.