Recently, the 10th TMA Mobile Marketing Ceremony was grandly closed in Guangzhou. iClick (NASDAQ:ICLK) has won three TMA 10th Anniversary Special Awards for its outstanding achievements and industry influence in the field of mobile marketing over the yearsiClick Group won the title of "TMA 10th Anniversary: Innovative Mobile Marketing Company".Dr. Tang Jian, Co-founder, CEO and Chairman of the Board of Directors of iClick Group, was honored with the title of "TMA 10th Anniversary Mobile Marketing Leader".Ms. Rong Hua, Vice President of Marketing and Brand of iClick Group, was awarded the title of "TMA 10th Anniversary Mobile Marketing Outstanding Figure".
TMA (Top Mobile Awards) was founded in 2014 and is known as the "Mobile Marketing Leader". With the theme of "Everything Moves New", this year's ceremony coincided with the 10th anniversary of TMA's establishment, which not only marked an important development milestone, but also heralded a new stage of development for the industry. In order to recognize those outstanding people, outstanding enterprises and brands who have grown together with mobile marketing and have had a profound impact on the industry, the 10th Anniversary Award is specially set up to give the highest recognition.
Dr. Jian Tang, Co-Founder, CEO and Chairman of the Board of Directors of iClick Group.
Dr. Tang Jian graduated from the State Key Laboratory of Intelligent Technology and Systems, Department of Computer Science, Tsinghua University, and is a senior scientist at Microsoft Research Asia and the vice president of the Hong Kong Society of Artificial Intelligence and Robotics. As a leader in the field of artificial intelligence and big data technology application and business practice, his academic research articles have been included in various platforms and special journals for many times. During the two sessions of the National People's Congress in 2021, as a representative of outstanding private entrepreneurs, he made suggestions for the two sessions, providing practical and effective ideas for accelerating the construction of digital China.
Ten years ago, with the evolution of mobile communication technology and the generalization of smart phones, a new round of technology cycle led by 4G technology - the era of mobile Internet is rapidly coming, and the number of mobile Internet users in China has exceeded 8 by the end of 2013100 million. At the beginning of this trend, Dr. Tang Jian keenly grasped the mainstream trend of the mobile marketing ecosystem and actively participated in it. In 2015, the focus of iClick's business shifted from the PC ecosystem to the mobile ecosystem, completing a meaningful transformation.
With the slowdown in the growth of Internet users and the gradual decline of traffic dividends, the market has shifted from incremental customer acquisition to stock competition, and enterprises are caught in the dilemma of rising costs and urgently need to improve efficiency. Dr. Tang Jian has insight into the potential for digital transformation to replace traditional workforces with technology in the next decade, and may become the key to overall efficiency improvement for enterprises.
As expected, the digital transformation of enterprises has been advancing at a rapid pace in just a few years, completely changing the competitive landscape. Under the leadership of Dr. Tang Jian, iClick has embarked on a comprehensive digital upgrade strategy since 2019, reshaping its service model and business form, and gradually upgrading it to a diversified business matrix that integrates data, traffic, content, and operations. This once again put iClick at the forefront and achieved a milestone strategic leap.
At the beginning of 2022, iClick released the "product + service" digital ecological matrix strategy, which helps various industries complete end-to-end comprehensive coverage and efficient collaboration in digital transformation by rapidly iterating the capability model of "system support + content strategy + operation service", deeply combining the business needs of customers, and relying on the digital ecological matrix covering the whole marketing link.
Why the "product + service" model?Dr. Tang Jian said that the digital ecological matrix of "product + service" is based on the creation of a deep insight into the current market environment and enterprise needs, and a single product or service can no longer meet the diversified and complex needs of customers, especially when digital transformation may become a key point in the development of enterprises, customers need comprehensive solutions. The "product + service" model is an organism that can continuously optimize itself and flexibly adapt to customer needs, not only to solve current problems, but more importantly, to respond to the uncertain market environment at any time, and to empower enterprises to seek steady progress and sustainable business expansion.
Ms. Rong Hua, Vice President of Marketing and Brand of iClick Group.
Ms. Rong Hua graduated from Chinese Renmin University with a master's degree in sociology. He has worked in McKinsey, KPCB and other well-known enterprises. He joined iClick in 2020 and is fully responsible for the group's marketing strategy and brand building. As a senior expert in the field of marketing and SaaS, Ms. Ronghua has been invited to attend industry summits for many times and served as a guest and expert reviewer, promoting the exchange of industry knowledge and the collision of ideas.
Mobile marketing is often described as constantly evolving, fast-moving, and difficult**. Especially in the post-epidemic era, talking about marketing is not only about the rapid development of technology, but also about how the new lifestyle fundamentally changes the ecological environment of marketing. QuestMobile data revealed that as of June this year, the monthly active users of mobile Internet were 121.3 billion, with an average daily usage time of 72 hours.
Mobile marketing is no longer a formality, but has been transformed into a brand business**, and in this process, the discussion of how to accurately reach consumers is becoming more and more heated and urgent. Ms. Ronghua believes that in the digital age, whether it is for enterprises or consumers, marketing must always have a "-for-tat" insight, insight into the human nature behind the data, and actively create the market is not just a response to the market.
Marketing at this stage has gone beyond simple messaging or branding, it is a "contest" of wisdom that integrates technology, insight and creativity, which requires both initiative and precision. Ms. Ronghua believes that the digital operation of enterprises is the key point to achieve "proactive, precise and introverted" marketing play, which should not only be regarded as a technical upgrade or the application of tools, but a strategic transformation that is fully integrated into the corporate culture and business process. In her opinion, what marketers should do is to base on the data on the one hand, and on the other hand, to coordinate the "sales" and "sales".
Ten years of hard work, bravely stand at the forefront of the tide.
In the past ten years, we have seen mobile marketing go from budding to flourishing, and we have also witnessed iClick break through the original framework many times and gain a firm foothold in the new situation, always maintaining a forward posture of standing at the forefront of the trend.
The real greatness is not how high you stand, but how high you are, but how you want to be ambitious," Dr. Tang Jian said in an interview, "We still have to have a dream, and we must promote iClick's digital solutions to more enterprises and industries, and contribute to the high-quality growth of the digital economy." With such a vision, there is no problem in running for more than ten years. ”