Have you ever been so confused: you want to start a career in e-commerce operation, but you don't know where to start, you don't know the specific content and methods of e-commerce operation, you are worried that you don't have enough experience and ability, you are afraid that you can't do it well, wasting time and money.
If you have such confusion, then you don't have to worry because you are not alone in thinking like this. Many people who want to engage in e-commerce operations will encounter such problems, especially in this era of fierce competition, rapid change, and high efficiency in this e-commerce industry.
E-commerce operation is not a simple matter, it requires you to have a variety of knowledge and skills, such as market analysis, product positioning, user profiling, marketing strategy, data analysis, content creation, community management, customer service, etc. You may find it difficult or even feel like you can't do it.
However, you don't have to be too frustrated, because e-commerce operation is not an impossible thing, it just requires you to have a certain learning Xi and practice process, as long as you have enough enthusiasm, clear goals, the right methods, and continuous action, there is also a high probability of success.
So, how to do e-commerce operations and how to start from scratch?We are here to share some experiences and suggestions, I hope it can be helpful to you.
Step 1: Identify your e-commerce platform and products
The first step in e-commerce operations is to determine which e-commerce platform you want to operate on and what kind of products you want to sell.
The choice of e-commerce platform depends on your target users, your product features, your operating costs, your competitive advantage and other factors. You can choose an e-commerce platform that suits you according to your actual situation, such as **, JD.com, Pinduoduo, Baijiahao, Xiaohongshu, Douyin and so on.
The choice of products depends on your interests, your expertise, your market demand, your profit margins and other factors. You can choose the products you are familiar with or interested in according to your preferences, such as clothing, beauty, digital, food, books, handicrafts, etc.
After determining the e-commerce platform and products, you have to have an in-depth understanding and research of your platform and products, such as you need to understand the rules, functions, traffic, users, competitors, etc. of your platform, and you need to understand the attributes, advantages, disadvantages, channels, merchants, etc. of your product.
In this way, you will be able to have a clear positioning and direction for your e-commerce operations, and lay a solid foundation for subsequent operational work.
Step 2: Develop your e-commerce operation plan and goals
The second step of e-commerce operation is to develop your e-commerce operation plan and goals.
E-commerce operation plan means that you have to work out the specific content and methods of your e-commerce operation according to the characteristics of your e-commerce platform and products, such as you have to determine your target users, you have to develop your marketing strategy, you have to choose your operation tools, you have to arrange your operation time, you have to allocate your operation resources, etc.
The goal of e-commerce operation is that you have to work out the specific indicators and deadlines of your e-commerce operation according to your e-commerce operation plan, such as you have to set your sales, you have to set your conversion rate, you have to set your repurchase rate, you have to set your user satisfaction, you have to set your operation cycle, etc.
When formulating e-commerce operation plans and goals, you should pay attention to the following points:
Your e-commerce operation plan and goals should be in line with the actual situation of your e-commerce platform and products, and cannot be divorced from reality, blindness, or arbitrariness.
Your e-commerce operation plan and goals should be executable, measurable, and adjustable, not too idealistic, not too vague, and not too fixed.
Your e-commerce operation plan and goals should be prioritized, focused, and focused, not the same, not the same, and not blindly balanced.
In this way, you will be able to have a clear plan and goals for your e-commerce operations, providing effective guidance and supervision for subsequent operational execution.
Step 3: Execute your e-commerce operation plan and goals
The third step of e-commerce operation is to execute your e-commerce operation plan and goals.
The implementation of your e-commerce operation plan and goals means that you have to carry out the specific operations and practices of your e-commerce operation according to your e-commerce operation plan and goals, such as you want to create your e-commerce store, you want to upload your product information, you want to publish your marketing content, you want to interact with your users, you have to process your orders, you have to provide your after-sales service, etc.
When executing your e-commerce operations plan and goals, you should pay attention to the following:
You have to maintain the stability, continuity, and innovation of your e-commerce operations, and you can't be intermittent, can't give up halfway, and can't stick to the rules.
You have to pay attention to the effect, feedback, and improvement of your e-commerce operation, and you can't just look at the surface, you can't just listen to praise, and you can't just know the problem.
You have to enjoy the process of your e-commerce operation, harvest, growth, not just for the result, not just for profit, not just for competition.
In this way, you will be able to have an effective execution and practice of your e-commerce operations, providing valuable data and experience for subsequent operational optimization.
Step 4: Optimize your e-commerce operations plan and goals
The fourth step of e-commerce operations is to optimize your e-commerce operation plan and goals.
Optimizing your e-commerce operation plan and goals means that you need to analyze and evaluate your e-commerce operation plan and goals according to the execution and practice of your e-commerce operations, such as collecting your operation data, analyzing your operation results, evaluating your operation goals, finding out your operation problems, seeking your operation improvements, and so on.
When optimizing your e-commerce operation plan and goals, you should pay attention to the following:
You need to use appropriate data analysis tools, such as Excel, SPSS, etc., to clean, organize, count, visualize, etc. your operational data, so that you can better understand your operational status, discover your operational rules, and tap your operational potential.
You should use reasonable evaluation criteria, such as ROI, CVR, LTV, NPS, etc., to quantify, compare, and evaluate your operational effectiveness, so that you can better judge your operational results, discover your operational advantages, and improve your operational level.
You need to use effective problem solving methods, such as PDCA, 5W1H, SWOT, etc., to identify, analyze, and solve your operational problems, so that you can better deal with your operational problems, find your operational deficiencies, and optimize your operational processes.
You need to use innovative improvement ideas, such as AB testing, user research, competitor analysis, etc., to design, implement, and verify your operational improvements, so that you can better explore your operational opportunities, discover your operational trends, and create your operational value.
In this way, you will be able to have a comprehensive optimization and improvement of your e-commerce operations, and open up a broader space for subsequent operation development.
Step 5: Summarize your e-commerce operation experience and lessons learned
The fifth step of e-commerce operation is to summarize your e-commerce operation experience and lessons.
Summarizing your e-commerce operation experience and lessons is to review and reflect on the process and results of your e-commerce operation according to the optimization and improvement of your e-commerce operation, such as the factors that you need to summarize the success of your operation, the reasons for your operation failure, the knowledge you have gained from your operation, and the problems left over from your operation.
When summarizing your experience and lessons learned from e-commerce operations, you should pay attention to the following points:
You must look at the success or failure of your e-commerce operation objectively, and you can't be complacent, inferior, extreme, or emotional.
You should systematically summarize your experience in e-commerce operations, which cannot be scattered, one-sided, repetitive, or omitted.
You have to actively share the lessons of your e-commerce operation, and you can't keep it, you can't hide it, you can't shirk it, and you can't complain.
You must continue to learn Xi new knowledge of your e-commerce operation, and you can't be stagnant, satisfied, stubborn, or closed.
In this way, you will be able to have a profound summary and feedback on your e-commerce operations, providing more inspiration and motivation for subsequent operational progress.
All in all, e-commerce operation is an interesting and challenging career, which requires you to Xi constantly learn, practice, improve, and innovate in order to stand out in this competitive market and realize your dreams and values.