Recently, BESTORE, a well-known brand in the snack industry, announced its first large-scale price cut, which has attracted widespread attention and heated discussions among netizens. It is reported that the price reduction involves 300 products, with an average price reduction of 22%, and the highest price reduction of 45%. After this news was released, it not only attracted the attention of capital, but also gained two price limits for the share price of BESTORE. The price reduction is mainly concentrated in the first store, so what specific products have been reduced?What is the extent of the price reduction in offline stores?What is the reaction of Chengdu citizens?I'll tell you about it below.
On December 10, the reporter walked into an offline store of a good store located in the Chengdu Joy City shopping mall for a field visit and investigation. Qi Sha, the store manager, told reporters that since the news of the price reduction came out, many customers would come into the store to inquire. During the price reduction period in these days, the number of customers in the store has increased significantly, especially the number of repeat customers. The reporter arrived at the store at 2 p.m. on weekends and found that many customers in the store were carrying shopping baskets to buy snacks. Qi Sha said that compared with the average of 200-300 orders per day on weekdays, the sales volume of the store this Saturday reached 400 orders, and the transaction volume increased significantly. This is mainly due to the fact that the weekend itself was sold relatively well, and on the other hand, everyone heard about the price reduction, and their purchasing power also increased.
It is evident from the shelves that different kinds of snacks have different price reductions. In this price reduction, macadamia nuts, pine nuts, pistachios, cashews and other nut products, as well as pork jerky, duck neck, grilled sausages and other meat snacks, as well as spicy strips, dried tofu, bread cakes, melon seeds and other popular products with a high repurchase rate, are the main objects of price reduction. In the case of nut products, for example, the price of large-opening macadamia nuts (400 grams) now sold has dropped to 299 yuan can, the member price of roasted purple cashew nuts (500 grams) dropped to 499 yuan can. In addition, the price of nut products such as macadamia nuts, pine nuts and almonds has been reduced by up to 40%. In addition, pork jerky is also the key product of this price adjustment, and the membership price of classic pork jerky has been reduced from the original 59 yuan dropped to 354 yuan, 40% cheaper. In addition, the original price of more than 18 yuan of dried mango is now priced at 99 yuan, a decrease of 45%. The reporter also found that the price reduction of spicy snacks such as beef and chicken feet, which are sold well in the store, is also between 20% and 45%. There are also some ** below 9 in the store9 yuan of popular snacks, such as sweet chestnut kernels, kelp, etc. In addition, the member price of another popular product of BESTORE, Franky Dried Strawberries, is now **499 yuan catty, down 40%. In short, there are many types of products with price reductions this time, and the price reduction is relatively large.
So, why did BESTORE suddenly announce a price cut?And how do they ensure that the price is reduced without the quality being reduced?According to the person in charge of the store, the main reason for the price reduction is to cater to the changing needs of consumers. Today's consumers are more sensitive to **, so the price reduction is also to meet the needs of more consumers. In addition, the price reduction is also to cater to the increasingly complex external environment. In recent years, the low-price mass sales model has had a huge impact on the snack industry. In this mode, the chain and the production link are separated, and the merchant does not produce snacks but is only responsible for it, and achieves low quality through low gross profit and high turnover and large-scale store opening. However, today's consumers are becoming more rational and their consumption levels are more differentiated. The price reduction space of BESTORE this time mainly comes from the efficiency improvement of the first chain, the improvement of lean production and the optimization of operating costs. BESTORE has set up a red line of gross profit to ensure that the best is reduced and the product quality is not reduced. Taking dried mango as an example, in the past, the raw materials of dried mango were purchased from abroad and transported to domestic processing, and there would be some waste of raw materials in the middle. This year, BESTORE has greatly reduced transportation costs and loss of finished products by supporting first-class merchants to build factories overseas. As for nut products, BESTORE used to require first-class merchants to purchase raw materials of specified specifications in the market, and the procurement cost has remained high. Now, they have changed their raw material acquisition strategy and introduced unified market procurement to classify different categories of products that should be shipped, thereby reducing costs. Through these measures, the quality of the product is reduced, and the efficiency of the chain and production links is improved.
As soon as the news of the price reduction came out, many netizens shared their joy of shopping in the store on social networking platforms, praising the quality of BESTORE's products, and now it is more close to the people, and it is difficult to refuse. BESTORE has won the favor of consumers with high-quality product quality and people-friendly products. BESTORE's price reduction strategy is closer to the needs of consumers, the product system is more comprehensive, the product quality is better, and the channel system is more complete and reasonable, so they will attract more consumers after the price reduction and are optimistic about its long-term development in the future. This means that the snack industry will usher in a new round of reshuffle, the competition between brands will be more intense, and other snack brands may also consider reducing costs to improve efficiency, because this is the future development trend of the snack industry.
To sum up, the news of BESTORE's announcement of a large-scale price cut has attracted widespread attention and heated discussions among netizens. The price reduction involves 300 products, with a price reduction of 22% and a maximum of 45%. The main reason for the price reduction is to cater to the changing needs of consumers, but also to cope with the increasingly complex external environment. After the price reduction, BESTORE's sales volume and transaction volume increased significantly, and consumers responded positively to the reduced products. BESTORE maintains the quality of its products by improving the efficiency and production efficiency of the best chain, reducing operating costs, and setting up a gross profit red line to ensure that product quality is not reduced. The implementation of this price reduction will bring a new reshuffle to the snack industry, and the competition between brands will be more intense, and other snack brands may also consider reducing costs to improve efficiency. The whole event shows people the return of BESTORE's "neighborhood" image and the prospect of long-term development, and also reveals the future trend of the snack industry. Now, what do you think of BESTORE's price reduction strategy?Would you choose to buy their reduced price?Leave your comment and let's discuss it together.