At the end of 2023, Rongtai Health will spread the good news again, and the cumulative global sales of Rongtai massage chairs will exceed 2.8 million units.
Technological innovation, leading the trend.
Technological innovation is the key to maintaining the competitiveness of enterprises. Rongtai continues to develop advanced technology and intelligent systems, and creates a variety of R&D achievements and benchmark products with more humanized design to meet the increasing needs and expectations of consumers.
The ROVO two-leg independent movement technology represented by RT8800MAX is the first innovative to adopt the leg separation design, which breaks through the shackles of the calf fixation of the massage chair, making the massage more comprehensive and flexible, and with the research and development of 8 sets of leg care programs, it can effectively promote the vitality of the lower limbs. The intelligent fatigue tracking technology represented by S80 Yuexiangjia can detect and generate 28 medical-grade parameter indicators including mental fatigue in real timeAt the same time, a health cloud data management platform is built, a user management system for the whole family is established, and different program combinations are recommended in a targeted manner.
Technological innovation is an important embodiment of Rongtai's health strength, and it also promotes the massage and health industry to move forward in the direction of more intelligent, convenient and personalized.
The marketing circle is broken and the volume is extended.
As competition intensifies, companies also need to innovate marketing strategies and seek new breakthroughs. In order to reach this kind of people, Rongtai has effectively enhanced brand awareness and product awareness through cooperation with experts in the field of automobile circles, such as Brother Tiger, Brother Monkey, and Bajie Cars, as well as Nie Xiaoyu and Plankton, and extended the brand influence to a wider range of fields.
In the latest issue of @Bajie Say Car Talent Cooperation, by giving New Year's gifts to parents, using Rongtai massage chair to care for health, and welcoming the new year's demand guidance and implantation, the emotional resonance between the brand and consumers has been enhanced, and a dazzling communication and drainage effect has been obtained.
Through in-depth marketing in different circles of people, the brand voice of Rongtai has been further expanded, so that more consumers have realized the excellent quality and service of Rongtai massage chairs, and Rongtai has become the preferred brand trusted by consumers.
Diverse products, individual needs.
The market environment is changeable and complex, and consumers' demand for massage chairs is more diversified and personalized. In this regard, Rongtai has launched a richer and more diverse product line, whether it is the demand for massage function or the pursuit of appearance design, Rongtai can provide the most suitable product choice.
Among the high-end models, Rongtai has launched the RT8800MAX which focuses on rejuvenation and the S80 that focuses on immersive experience. The A68 dual-core navigator massage chair is equipped with a more technologically advanced dual movement and AI intelligent massage, focusing on high-efficiency relaxation. The A52 Dreamer massage chair is committed to helping alleviate the problem of declining sleep quality that people are commonly facing through sleep aid design, and has been widely praised by the market.
Through a variety of product upgrades and optimizations, Rongtai allows consumers to make more accurate choices according to their individual needs, ensuring Rongtai's leading position in similar products.