The end of the year is approaching, and the OEMs are busy with two things: one is to submit the answer sheet, and the other is what to sell next year」。
In the past November, Chery Group sold more than 210,000 vehicles, which is the second time this year that Chery has achieved monthly sales of more than 200,000 units.
There are 8 models with monthly sales of more than 10,000 units, including 2 models with monthly sales of more than 20,000 units, which is definitely worthy of Chery's pride.
Although the auto market is not sluggish this year, the cumulative sales from January to November this year exceeded 1.66 million units, which is also a good result for Chery. However, the problem also emerged:
Almost all of the models that have helped Chery achieve great results are fuel vehicles.
Chery Tiggo 8 Pro
In the face of the rapid development of the new energy vehicle market, Chery's progress seems to be one step slower than that of its friends. And at the 2023 Chery Technology Day in October this year, Yin Tongyue, chairman of Chery Automobile, also said something like this:
We got up early in the morning in the new energy industry and rushed to a late meeting. 」
Although it is now a late party, Chery, who does not admit defeat, may still have time as long as he works harder. So just before the end of the year, Chery Star Era es it came.
Without Huawei, Chery can become bigger and stronger
The label given by Chery to the Epoch ES is called the Ultra-Comfortable and Long-Range Smart Car, which is also the first pure electric model of the Xingtu new energy product series Epoch Epoca.
This time, the Star Era ES is officially launched with a total of 5 model versions, with a price range of 22580,000-33$980,000.
I'm sure many people will look familiar with this model, yes, even I will feel familiar. So, let's put it simply:
You can understand it as the Zhijie S7 without Huawei .
This year, Huawei's continuous efforts have brought the Zhijie S7 into our field of vision. Judging from our brief static experience and track test drive of the Zhijie S7, the Zhijie S7 does have a strong product power.
Zhijie S7
There must be many people who will ask: Without Huawei, can Star Era ES be successful?
Then let's analyze and analyze together, starting with the core highlights of Star Era ES that are most worth talking about:
New design, large space, high configuration;
All models are equipped with CDC+ air suspension as standard
Enough involution of software and hardware to get on the car .
Automobile New Infrastructure: Both Interior and Exterior Repair
As a new energy product series of the Xingtu brand, the Star Era will inevitably take a high-end route, so the first model, the Star Era ES, is a medium and large pure electric car.
The front face of the Star Era ES is equipped with a set of wind whispering interactive lights, with 372 white LED light sources and 372 yellow light sources, capable of displaying 11 scene patterns, such as:
Battery information, weather forecast, tire pressure, steering projection, and more.
However, this configuration can only be boasted by the top-of-the-line model.
With the Wind Whisper interactive light, the front face of the Star Era ES has a shape design like a butterfly wing. Looking at it a little more, it even reminds me of another car, the Geometry G6 , which is not a little similar.
Geometry g6
The length of the car is 4945mm and the wheelbase is 3000mm, although it is not the largest in the same size class, but it also has a good data performance in this ** range. The magic weapon of Star Era ES in space is not actually the body size, but the room rate.
In addition to the flat floor with electric cars, the Star Era ES also has a 702% of the cabin room efficiency. Let such a medium and large sedan have a better performance of riding space.
In the cockpit, there are many configurations worth talking about, such as: seats.
The Nebula seats of the Epoch ES are made of 10 layers of material, and you must know that the EM90, which Volvo sold for 810,000 yuan, only uses 7 layers of material. Although the materials used will inevitably be different, it can be seen that the Star Era ES has put a lot of effort into the comfort of the cabin.
In addition to the seats, the Star Era es is actually equipped with a floor heating
That's right, the air conditioner of the Star Era ES uses three-zone dual-layer flow technology, which can provide a stable foot temperature rise, which is equivalent to achieving an underfloor heating experience.
In addition to this, the Star Era ES is also equipped with 23 speakers, 71.4 Panoramic sound layout, 960W output power of Lion Melody Smart Immersion** Hall, intelligent air management system AQS, Qingyang Smart Fragrance and more.
In terms of exterior design and cockpit configuration, the Star Era ES has indeed achieved both internal and external repairs.
Within 300,000 yuan, the whole system can be equipped as standard
If you want to say the biggest feature of the Star Era ES, it must be: the whole series is equipped with CDC and air suspension as standard, and it is the only model with this system as standard within 300,000 yuan.
Well, it's quite rolly.
The suspension system equipped with CDC and air suspension comes from Chery's gimbal chassis, and this gimbal chassis includes four parts: cloud dynamic architecture, intelligent control chassis (CIC), intelligent power, and multi-mode perception.
Among them, the design of the front double wishbone + rear five-link independent suspension is the core of the cloud architecture and the foundation of the driving experience of the Star Era ES. In addition to this, the Epoch ES also uses a large number of aluminum alloy chassis components, which reduces the unsprung weight by 25%.
The CDC and air suspension are the main components of the intelligent control chassis (CIC), and from the characteristics of this set of air suspension can be lifted, soft and hard, it should still be a set of double-cavity air suspension system.
For the air suspension that more and more new forces and independent brands are beginning to roll up, I think in terms of experience: yes, it's better than nothing.
But what the experience is, each product feels different. However, at the same time, the application of air suspension also brings a problem: after-sales.
The cost of repair and replacement of air suspension is still higher than that of ordinary suspension, but for this problem, Star Era ES has given a very satisfactory plan: the first owner of the whole vehicle lifetime warranty, including air suspension and three-electric system.
Okay, this can be regarded as worry-free with the car, and the sincerity is also full.
It takes 5 minutes to charge and has a range of 218km
The Epoch ES offers two pure electric platforms, 400V and 800V, of which two standard range models use the 400V platform, while the long-range version, ultra-long range version, and four-wheel drive performance version all use the 800V platform.
With the empowerment of the 800V platform, it only takes 15 minutes for Epoch ES to go from 30%-80% SoC to the fastest. To put it another way: 5 minutes of charging gives it a range of 218km.
However, now more and more pure electric models have begun to realize 800V high-voltage platforms on the car, and a major problem that needs to be solved is the laying of supercharging piles. After all, only the upgrading of infrastructure facilities and the popularization of model technology can make electric vehicles have a better energy replenishment experience.
It can also be seen from the three-electric information of the Star Era ES that the endurance of 550km under CLTC working conditions has become its bottom line. What's more, even the ultra-long range version exceeds 900km.
0.The drag coefficient of 205cd, a large battery close to 100kWh, an average energy consumption of less than 12kWh, aerodynamic wheels and low rolling resistance tires equipped with the ultra-long range version are the basis for the Star Era ES to have a higher extreme range.
If you think about it carefully, it is quite fragrant to have a range of 905km for less than 300,000 yuan. But what I'm looking forward to more is: what is the battery life, run it and give it a try.
It's all quite rolly, but smart driving is a hard injury
The Epoch ES is equipped with an EPC intelligent driving computing platform, which is compatible with two hardware platforms, one is the single Horizon J3 and the other is the dual NVIDIA Orin. However, the high-end intelligent driving of dual NVIDIA Orin+ LiDAR is only 33Only the top model of 980,000 yuan can be owned.
First of all, from the perspective of basic intelligent driving, the EPC intelligent driving computing platform based on Horizon J3 can provide NEP all-lane cruise, ICA intelligent cruise assist, FCW forward collision warning, ISLI intelligent speed limit reminder and other intelligent driving assistance functions for the NEP intelligent navigation system of Star Era ES.
To sum it up: basic L2.
And the price is 26The 980,000 yuan MAX long-range version can be equipped with NEP high-speed navigation function, which provides high-speed road navigation assistance functions such as command lane change, autonomous lane change, and autonomous on-ramp and off-ramp.
Overall, there is no change in the hardware before and after the option. Well, for the MAX long-range version, the option of the NEP high-speed navigation function is more like a paid unlock.
After rising to the top model, the installation of high-computing intelligent driving chips and the introduction of lidar also make the Ultra four-wheel drive performance version not only have NEP high-speed navigation assistance, but also have the function of urban navigation assistance. It is also a full match of this NEP intelligent navigation system.
For the Star Era ES, among the 5 model versions, 4 main sales models priced at less than 300,000 yuan only provide the basic L2 functions, and only one Max long-range version can be equipped with the NEP high-speed navigation function, and the rest of the model versions do not even have the opportunity to be optional.
Although the top model does have a strong high-end intelligent driving ability, compared with the products on the market today that are less than 300,000 yuan and equipped with high-speed navigation assistance, the intelligent driving ability has indeed become a flaw in the configuration of the Star Era ES.
Large models?I'm here to join in the fun
After talking about smart driving, we have to talk about smart cabins.
In May this year, iFLYTEK released the iFLYTEK Xinghuo cognitive model
In August of this year, iFLYTEK released a large model of Xinghuo with multimodal capabilities
In October this year, iFLYTEK released the Xinghuo cognitive model v30」。
And the Star Era ES is the first model of the iFLYTEK Xinghuo cognitive model.
At the same time, based on the 3 computing center + 3 area controller architecture of the Star Era ES, the large model on the car also allows the Star Era ES to have stronger interaction capabilities, such as the Lion AI large model voice assistant carried in the car.
It realizes the availability of more than 500 ecological applications and vehicle functions in the cockpit, and also has stronger encyclopedia capabilities, life and travel planning capabilities, health monitoring capabilities, and can guide users to use in-car functions through voice and **.
However, these are just some basic questions for the use of large AI models. The ability of large models to understand, learn, and evolve does not seem to be fully explored.
At the very least, small talk with an AI assistant about astronomy and geography isn't the main requirement of the cockpit.
Add 30,000 = battery life extension + comfort reduction?
Overall, the most worthwhile model version of the Star Era ES is the Max Long Range Edition.
Even, I don't think Chery wants to sell the 905km Max + ultra-long range version ...... at all
26.The 980,000 yuan MAX long-range version can get 720km CLTC range, fast energy replenishment of the 800V platform, good hardware configuration and the right to optional NEP high-speed pilot.
Then some people may ask: why not recommend the MAX+ ultra-long battery life version that charges quickly and runs farther?
Actually, the MAX+ ultra-long range version is the one I don't understand the most.
First of all, the MAX+ ultra-long range version is 30,000 yuan more expensive than the MAX long range version, getting the same 800V high-voltage platform and more than 900km CLTC range.
Doesn't that sound good?
However, after carefully looking at the configuration list, I found that after adding 30,000 yuan to get a stronger battery life, you still need to give it up:
Double-deck three-stream air conditioning;
Smart Fragrance System;
Air Quality Management System;
4-way power-adjustable steering wheel;
NEP high-speed pilot option right;
The main 256-colour glacier ambient lighting in the cabin.
In fact, the range of 720km can cope with the travel needs of most electric vehicle users. Moreover, after increasing the price in exchange for longer battery life, I have to give up more comfort configurations, which I don't understand.
In my opinion, the MAX+ ultra-long endurance version is more like a model version that has to abandon more configurations because of the cost and in order to score 300,000 yuan for the 902km range.
Finally
Finally, let's make a summary.,First of all, can the ** of Star Era ES be played?
My answer is: yes, its price is more volatile than the Zhijie S7, and lower than the pricing of many models in the same class.
Design, space, comfortable driving, and strong endurance and energy replenishment capabilities are the advantages of Star Era ES. However, we can also see that when choosing Star Era ES, users will face a lot of difficulties in choosing:
Do you want to choose high-end intelligent driving?
Do you want to pay for a longer battery life, and give up more configurations?
But at least we can see that although Chery has caught up with a late market in the field of new energy, they still have a strong ability to do a good job in smart electric vehicles, even high-end model products.
Finally, let me ask you a question: what do you think of the Star Era ES model?
Feel free to leave your comments and see you in the comments section.