It has been hyped, and now it has hit a 7-year high, and the situation is not optimistic.
Okra ** and nutritional value.
Okra is a miracle green vegetable that is known for:"The king of vegetables", native to Vietnam, was introduced to China via the ancient Silk Road. During the Ming Dynasty, a doctor discovered that okra is rich in proteins, vitamins, calcium, and other nutrients that play an important role in human health, hence the name"Green ginseng", which is regarded as a high-quality tonic. In the Qing Dynasty, okra was even revered by various medical writings and became highly acclaimed"The king of vegetables"。After hundreds of years of cultivation and breeding, okra is an improved variety that is now circulating in the market, which grows faster, is smaller, and has a more delicious taste, which is loved by people. As a result, okra has gone from being an ordinary herb to one of the most popular vegetables. Today, okra can be found in many parts of southern China, and farmers are eager to harvest more fruit.
The rise of okra fever and market saturation.
In 2003, a businessman discovered that okra was highly nutritious but little known, so he advertised its miraculous benefits on major portals**. He cited okra as being hailed as"The king of vegetables"Historical classics, listing the nutrients of okra, emphasizing that okra contains protein, vitamin B1, vitamin B2 and other nutrients that are rarely found in other vegetables, and also claiming that okra can enhance the body's immunity, is"A must-have medicine to fight epidemics"！".This publicity quickly caused a huge response on the Internet, and traders in Hunan, Hubei and other places began to sell okra wholesale, and the supply exceeded demand. Faced with this situation, farmers in many villages and towns have followed suit to grow okra, hoping to make huge profits from it. In those years, the highest level of okra reached 10 yuan per catty, and many farmers became rich overnight, and their income was several times that of growing ordinary vegetables. The okra fever continues to heat up, and the planting area is rapidly expanding, reaching a record high.
However, the good times were short-lived. The oversupply situation inevitably came, and okra** entered a seven-year downturn after maintaining a high level for several years. The exaggerated propaganda of entrepreneurs directly led to a serious imbalance between supply and demand of okra many years later. In the past seven years alone, the cumulative acreage of okra planted nationwide has grown three times faster than annual production, rising from 30 million pounds to 200 million pounds per year, while actual consumption in the market is only half of what is produced. It can be seen that the initial publicity of entrepreneurs was too successful, which led to the current situation of oversupply. The tragedy of okra has dealt a heavy blow to producers, because the high-quality okra they grow cannot be sold, and the harvest can only reach a few cents, and the cabbage does not make much difference. For a time, the farmers blindly followed the trend, and they began to reflect on their experience. Now, they are hesitant and worried about whether okra** will recover in the future and whether to continue to grow okra.
Industrial modernization is the solution to the problem.
Before analyzing the situation, we can clearly see that the exaggerated propaganda of entrepreneurs directly led to the vicious growth of okra later, the unsustainability of the ** curve and the current serious overcapacity. However, it would be too one-sided to blame the problem only on the exaggerated propaganda of the entrepreneurs or the blind followers of the peasants. In fact, there are deeper economic laws at the root of this situation. In the process of industrial modernization in developing countries, overcapacity is inevitable. Similarly, this problem arises with agricultural products such as okra. Therefore, to solve this problem, it is necessary to start with the reform of the industrial structure and the supply side to promote the transformation and modernization of the agricultural product industry.
First of all, the supply can be adjusted by optimizing the planting structure. At present, okra production is too high, but the market demand is not stable. Therefore, it is possible to reduce the planting area of okra and increase the planting area of other vegetables to achieve a balance of supply and avoid the problem of overcapacity.
Second, the industrial structure can be adjusted by increasing the added value of agricultural products. The natural environment in which okra grows is adapted to soil and climatic conditions is narrow, so it is not suitable for large-scale cultivation in some areas. The introduction of some high value-added varieties, such as yellow lotus, can be considered to adapt to a wide range of growth environment, and at the same time rich in nutritional value, can broaden the market sales channels.
Finally, the added value of the product can be increased through processing and further processing. At present, most agricultural products are in the primary processing stage and the added value is not high. Some modern processing equipment and technology can be introduced to carry out deep processing and transformation of agricultural products to produce products with higher added value, such as okra juice, okra powder, etc., so as to increase sales channels and product added value.
In short, in order to solve the problem of overcapacity in the okra industry, we must start with the reform of the industrial structure and the supply side. Through measures such as optimizing the planting structure, increasing the added value of agricultural products, and processing and deep processing, we can realize the transformation and modernization of the agricultural industry, raise the income level of peasants, and promote the development of the rural economy.