The China Motorcycle Chamber of Commerce released the sales data in November this year, in the production and sales of fuel motorcycles, this year has increased compared with last year, so why do motorcycle dealers across the country feel that this year is the most difficult year?This requires us to analyze the data.
In the first 11 months of this year, China's fuel motorcycle sales were 1305370,000 units, and sales in the first 11 months of last year were 1,266860,000 units, an increase indeed. But if we look at motorcycle exports, the first 11 months of this year were 757870,000 units, and last year's export volume was 70080,000 units, and if we subtract exports from the total sales, we will arrive at the domestic sales of motorcycles in the first 11 months of this year at 54750,000 units, and last year's domestic sales were 566060,000 units, domestic sales fell by 18 compared with last year560,000 units.
But the difficulties are not only these, this year's consumption downgrade of the entire motorcycle industry is very obvious, first of all, the decline of these hundreds of thousands does not seem to be much, but this year's 54750,000 units were sold due to price cuts, which led to a significant reduction in profits. And this year is the first year of decline in sales of medium and large rows.
Of course, the downgrade of consumption is not only manifested in the domestic market, exports are also very obvious, in the first 11 months of this year, China's total motorcycle exports increased by 570,000 units, but the export amount increased by only 11.3 billion US dollars, that is, the average unit price of China's motorcycle exports last year was 69692 US dollars, while the average unit price of exports this year fell to 659$35. Moreover, this year, all the brands with higher added value of export products have declined, but the export growth of brands with low added value has increased significantly.
It is certain that the total domestic sales of motorcycles this year are difficult to break through 6 million, and have begun to approach the whole industry to identify 5 million floor sales, the next year domestic motorcycle manufacturers only get rid of the quagmire of the first war, continue to invest in new products, and return the profit demands of the industry sales channels to normal, it is possible to stabilize the domestic market, so that the whole industry returns to a stable sales state, if next year continues this year's sales state, then next year a large number of downs will not only be retailers, but provincial ** Merchants and import trade stores will fall one after another!