Although the ideal and the question world are also very strong, if the answer to this question is not BYD, it is estimated that even some friends will not agree. "If it weren't for BYD, wouldn't all my funds be wasted?”
However, we can't blame friends for overreacting, let's just put aside all the fixed words, and directly count BYD's proportion in domestic car sales. From January to November 2023, the cumulative sales of passenger cars in China's auto market will be 23.27 million units.
BYD's cumulative sales in the same period were 26720,000 units, minus 20 exports60,000 units, domestic sales of 24660,000 units, which means that BYD accounts for 10 of domestic passenger car sales6%。
What is this concept?One out of every 10 new cars in China is owned by BYD.
If you want to add a definite word, you don't need to fold yourself with the thick armor of "No. 1 SUV sales in xx city xx** or above". Just add a new energy source, and you will find that you can't play.
If it's just a sales chart, it's not interesting if you can't solve the profitability problem until now. But BYD not only has high sales, but also good profitability. Judging from the recent financial report data for the third quarter of 23, the gross profit margin reached 2212%, and the overall gross profit margin from January to September also came to 1979%。The net profit in the third quarter was 1041.3 billion yuan, and even more than 50 billion on the books.
At the same time, this year's profit bonus and fresh graduate treatment are all new highs, directly into the top enterprise treatment, optional talents from two, ordinary one, to double first-class, to now C9, Ivy League schools rush in, 24 hours 120,000 resumes is just a microcosm.
Last month, the 6 million new energy vehicles officially rolled off the assembly line, becoming the first car company in the world to achieve this achievement, and it is only one step away from the annual sales target of 3 million. And into December, the delivery of Formula Leopard Leopard 5 and Yangwang U8 will be accelerated. Because both of these are orders in hand, they only need to be produced to be delivered, and it is estimated that there should be an increase of 5k-8k. Combined with some activities at the end of the year, the goal of 327272 in December is not too difficult.
In fact, this year's BYD, in my opinion, has completely entered the stage of stable positive feedback, and the basic disk and lower limit have been very stable. And as a company that only produces pure new energy, BYD can be said to be the first new energy vehicle company to confirm the landing.
Now that it's ashore, it's naturally what it should be.
Unlike many car companies that have not yet built a complete product matrix, BYD has now basically formed a brand matrix.
Dynasties and oceans:
Covering the absolute mainstream market of less than 300,000 yuan, mainstream models such as small cars, AB-class sedans, and AB-class SUVs are readily available, and now it is still continuing to supplement subdivided models such as hunting and running, as well as affordable MPV models in future planning. It can be said that this is BYD's basic market, and objectively it is also the main volume range of the domestic market.
In this range, BYD has a complete range of models, complete styles, scale and the advantages of the whole industry chain (especially batteries), the cost advantage is huge, and it has gradually formed a reliable reputation, so in this range, it is expected to maintain its advantages for a long time.
Equation Leopard and Denza:
Covering the mid-to-high-end market of 30-50, there are currently MPVs, hard-core off-road, hunting and running and medium and large SUVs.
Now look at the positioning of the equation leopard is clearer, focusing on hard-core, strong performance, and clear market coverage.
At present, there are a little signs of intelligent driving, but the pioneer and the main niche have been occupied, and they are not very optimistic, so they still need to sort out their own unique characteristic labels.
Looking up: A million-level ultra-high-end luxury car, currently on sale U8, breaking through the ceiling with absolute performance. The sales volume in December is expected to come to about 1,500 units, that is, the monthly revenue of a single model is more than 100 million, which is very scary.
U8 has formed its own unique ecological niche, and its sky-breaking performance and unique functions have become the new favorite of the wealthy.
And compared with traditional luxury cars, the label of the rich is more solid. The first is that the popularity of the million-level luxury car is wide enough, and the second is that the customer base is more pure, and the purchase of traditional luxury cars may also have to consider whether it is for some target interests, while the purchase of Yangwang is pure spare money, do not care about what logo or not, like to spend seven figures to buy.
After the above combing, it can be seen that BYD's current pyramid brand & product matrix has been built, and the normal business profit model has been running stably. Considering that it holds a lot of patents, product experience and the best new energy reputation, BYD will at least be the one with the highest lower limit in the future.
In fact, in this round of new energy reform, many independent brands have taken advantage of the rise, and the market share of Chinese brand passenger cars accounted for 59 in November7%。Although the joint venture relies on the large-scale and large-scale price reduction of fuel models, it still cannot prevent the independent brands from being beaten from a "mass market" to a "niche market".
Based on this situation, although BYD is now the only car company that has decided to go ashore in the new energy era, with the dual substitution of independent and new energy, there will be more and more independent brands ashore in the future. I believe that the arrival of this day is not far away.