With the progress of society and the improvement of people's living standards and appreciation levels, people's diversified and personalized needs for lamps and lanterns are becoming more and more diversified. In recent years, the scale and product grade of China's lamp production enterprises have been significantly improved, and the industry is also brewing changes.
In the past three years, the lighting industry has been hit hard and is facing a severe test. This year, with the gradual opening of the market, the lighting industry has regained its vitality. Industry insiders said that the cold winter of the industry has passed, and the implementation of the national strategy to expand consumption and the promotion of the demand for mass consumption upgrades have ushered in a new growth space for the lighting industry. Consumers' attention to a healthy light environment, personalized soft decoration and the demand for smart energy saving will bring new development opportunities to the industry.
The industry boom has led to increasing competition. In order to remain competitive in the market, it is key to constantly update the product. In the lighting industry, the life cycle of products is usually very short, as short as 3 months, as long as only 1 year, rapid iteration and continuous introduction of new products have become the norm of competition in the industry.
There is no way out of the ** war
At present, the lighting market has formed a situation of specialization and polarization. Industry insiders have said that 2023 will be full of crises, but we must also be aware that crises will also bring turnarounds. How to grasp the development opportunities of the lighting industry in extraordinary times undoubtedly puts forward higher requirements for enterprises to cope with challenges and seek development.
The product line of the lighting industry is too long, and most of the categories are majority, and most of the lighting manufacturers are often developing products rapidly but not forming a system, resulting in the inability to expand the scale of the enterprise. There was a large area of darkness where the light could not shine. The epidemic has intensified the involution of the industry, and the problems hidden in the dark corners have begun to be exposed. Due to technical barriers, channel barriers, and large-scale operation, it is difficult for workshop-type production enterprises to establish moats in the above directions, lack of core competitiveness, and are in a low-end manufacturing position, so they can only fight the first war.
Industry insiders said that in the era of traditional lighting, product design and manufacturing processes play a key role in ensuring the stability and durability of the light source. At present, the traditional lighting is declining, the transformation to LED lighting, and the downstream of the industrial chain, that is, the reduction of the manufacturing technology content and manufacturing cost of the light source, which makes the competitive advantage of China's local enterprises prominent.
Going to the top is the way to go
Only by upgrading the structure, complementing the middle-level enterprises, creating and cultivating a number of potential and competitive lamp subdivision industry leaders, absorbing and merging small workshop factories, and thereby reducing the number of bottom-level enterprises, showing stepwise development, so as to avoid the recurrence of vicious competition in the industry.
Since the beginning of this year, cutting-edge innovations such as smart lighting and low-carbon environmental protection have emerged in an endless stream, becoming a new growth point for the industry. With a light touch on the phone, you can easily light up the whole room, and the LED lighting industry has opened a wave of intelligent transformation and upgrading, and smart lighting has become a new blue ocean. Lighting companies have launched smart lighting products, upgrading traditional lamps and lanterns to cloud smart lamps through chip implantation, driver replacement, Bluetooth, voice, switches, APPs, etc. At the same time, these companies are also gradually transforming from product providers to comprehensive solution service providers to provide customers with more comprehensive services.
Industry insiders pointed out that the key to intelligent transformation lies in the three chips - sensor chips, transmission chips, computing chips, LED lighting companies through in-depth research on consumer demand and lighting application scenarios, to achieve full spectrum, strong stability, high quality to adapt to the requirements of different light scenes, has become a new trend in the industry.
"Low carbon + lighting" has also become a new wind in the industry. With the promotion of "carbon neutrality" and "carbon peak", many lighting companies integrating new energy technology have a strong momentum of development. High-energy-saving and high-power LED technology and energy intelligent control technology have brought about changes in the industry, and new energy lighting products have become a new growth point.
With the gradual emergence of a series of national policies and measures to stabilize the economy, expand domestic demand and promote consumption, the lighting industry continues to build new engines such as intelligence, health and green development, and the economic operation of the industry continues to recover.
The lighting industry is experiencing a recovery and a positive trend, and is about to enter a new round of competition. In this process, the entire industry will face major challenges in transformation and upgrading, as well as integration and innovation. In the period of change, new business formats such as industrial upgrading, industrial finance, big data driving and industrial chain reshaping are worthy of attention. Among them, "high-quality development" will become the keyword of this round of competition.
With the continuous advancement of digitalization and intelligent technology, multi-scene smart lighting will gradually replace LED lighting with a single lighting function. At this stage, enterprises should focus on scientific and technological innovation, strengthen digital transformation, improve the supply capacity of high-quality products, cultivate key segments, and consolidate the competitiveness of the industry.
The article is comprehensively compiled by China Light Network from the Southern Enterprise News Network, the Internet, etc., if there is any infringement, please contact and delete it in time.