Do you remember the last time you went to the Walking Street?It's been a long time since you've been to those once bustling shopping streets?With the development of e-commerce platforms, more and more people choose to shop online, while physical stores are facing an existential crisis.
Not long ago, it was reported that in order to protect traditional commerce, the high-level issued an official document, requiring all localities to transform and upgrade pedestrian streets, encourage the development of unmanned stores, smart stores and other new formats, and at the same time regulate and restrict e-commerce platforms, and may even close some e-commerce platforms. This news has aroused widespread attention and discussion, whether e-commerce should be shut down?Can the pedestrian street regain its glory?
We should see that the pedestrian street, as a business card of the city, is not only a gathering place for consumption, but also a display window for culture. The purpose of the renovation and upgrading of the pedestrian street is to adapt to the trend of consumption upgrading, meet the multi-level and diversified consumption needs of residents, and also to play the role of the window of the pedestrian street, show the charm and characteristics of the city, and promote Chinese culture.
It is understood that since 2018, after two batches of a total of 23 pedestrian street renovation and upgrading pilot work, 11 streets have been recognized as "national demonstration pedestrian streets".
Beijing Wangfujing Pedestrian Street has introduced 95 first-store Internet celebrity specialty stores such as Hamlets and Heping Confectionery Bureau, creating a first-store economyShanghai's Nanjing Road Pedestrian Street has added experience formats such as leisure and entertainment, cultural performances and performances, and held a variety of novel and participatory activities, attracting more young consumer groups
Chongqing Jiefangbei Pedestrian Street deeply integrates culture and commerce, creating online celebrity check-in places such as Datang Sleepless City, and becoming the first choice for night consumption. These cases of renovation and upgrading illustrate the necessity and feasibility of pedestrian street renovation and upgrading, and also provide reference for other cities.
We must see that e-commerce platforms, as emerging consumption channels, also bring convenience and discounts to consumers, but there are also some problems and drawbacks. The rise of e-commerce platforms has had an impact on traditional brick-and-mortar stores, and many stores have been forced to close because they cannot withstand the competition of e-commerce platforms, resulting in the hollowing out of urban businesses and the reduction of employment.
The development of e-commerce platforms has also brought some consumer disputes and risks, such as fakes, after-sales, returns, logistics and other issues, which have affected the rights and experiences of consumers. The operation of e-commerce platforms also involves some tax, supervision, data and other issues, which need to be strengthened and managed.
The purpose of regulating and restricting e-commerce platforms is to maintain market order and fair competition, protect the legitimate rights and interests of consumers and merchants, and promote the healthy and sustainable development of the e-commerce industry. This is also in line with international practices and trends, and many developed countries have imposed certain regulations and constraints on e-commerce platforms to prevent the "hegemony" and "monopoly" of e-commerce platforms.
We must see that pedestrian streets and e-commerce platforms are not opposites, but can complement and integrate. Pedestrian streets and e-commerce platforms have their own advantages and characteristics, meeting different consumer needs and scenarios. Walking streets can provide richer experiences and services, better reflect the city's culture and atmosphere, and are more suitable for socializing and entertainment;E-commerce platforms can provide more choices and discounts, better meet the needs of personalization and differentiation, and are more suitable for convenient and efficient shopping.
Pedestrian streets and e-commerce platforms can learn from each other, Xi use modern information technology and new business formats to create more consumption scenarios and models, realize seamless connection and interaction between online and offline, and provide consumers with better consumption experience and quality.
The pedestrian street can introduce e-commerce formats such as unmanned stores, smart stores, and pop-up stores, and use big data, artificial intelligence and other technologies to achieve a 24-hour self-service contactless and convenient shopping experienceE-commerce platforms can cooperate with the pedestrian street to use social tools such as ** number and grass planting number to promote the special products and activities of the pedestrian street, and attract consumers to the pedestrian street for consumption and experience.
The renovation and upgrading of pedestrian streets and the regulation and restriction of e-commerce platforms are to adapt to the trend of consumption upgrading, promote consumption transformation and upgrading, and promote high-quality economic development. Pedestrian streets and e-commerce platforms are not opposites, but can complement and integrate to provide consumers with a better consumption experience and quality.
We should support and welcome such policies and measures, and we should also actively participate in and adapt to such changes, so that consumption can become the joy and motivation of our lives.