Recently, there has been a lot of discussion about the impact of e-commerce on the real economy and the changes in pedestrian streets. Some people believe that e-commerce has undermined the real economy, causing pedestrian streets to become unmanned streets, and thus calling for the closure of e-commerce. However, in fact, e-commerce is a sales platform that offers consumers goods manufactured in physical factories. Brick-and-mortar storesThe dilemma is not entirely caused by e-commerce, but because:Brick-and-mortar storesIt has been too strong for a long time, putting consumers in a weak position. The United States, Japan and other countries also have e-commerce presence, but theirBrick-and-mortar storeshas not been seriously affected because of these countriesBrick-and-mortar storesPay more attention to winning the trust of consumers through good service and integrity. Recently, Guangdong has issued an official document, clearly stating that it will support the development of live streaming and encourage Guangzhou and Shenzhen to build live broadcast e-commerce capitals. This also shows the country's determination to the development of e-commerce. Therefore, those who are looking forward to shutting down e-commerce should rethink and adapt to the development of the times.
E-commerce asInternetA product of the times, it provides a convenient shopping platform that allows consumers to buy goods made in physical factories online. Therefore, it is untenable to say that e-commerce undermines the real economy. Brick-and-mortar storesThe goods sold by e-commerce are produced by physical factories, but the sales channels are different. The emergence of e-commerce does not meanBrick-and-mortar storesIt is impossible to survive, on the contrary, the rise of e-commerce is alsoBrick-and-mortar storesIt provides new opportunities for development. Brick-and-mortar storesWe can respond to e-commerce competition by innovating, improving service quality, and integrating online and offline resources, so as to achieve a win-win situation.
However, there are some voices who believe that e-commerce is undermining the real economy. They believe that the rise of e-commerce has led to:Brick-and-mortar storesThe business is getting worse and worse, and even the pedestrian street has become an unmanned street. However, this view only sees the appearance and does not deeply analyze the essence of the problem. Brick-and-mortar storesPoor performance is not entirely due to e-commerce, but to a greater extentBrick-and-mortar storesProblems with their own business strategies and service quality. In the past,Brick-and-mortar storesThere are often problems such as opaque pricing, inadequate service, and unguaranteed after-sales, which make consumers feel dissatisfied. In contrast, e-commerce has the characteristics of transparency and convenience, consumers can easily complete shopping at home, and enjoy more discounts and return convenience. In this case, why should consumers choose to goBrick-and-mortar storesWhat about shopping?Therefore,Brick-and-mortar storesThe downturn is not the direct cause of e-commerce, butBrick-and-mortar storesFor a long time, it has not been consumer-friendly enough and ignored the needs and experience of consumers.
Instead of complaining about the damage that e-commerce has done to the real economy, we should think about why consumers give up from another perspectiveBrick-and-mortar storesChoose e-commerce?Brick-and-mortar storesThe problem is not only the competition of e-commerce, but also the main thingBrick-and-mortar storesown problems. PastBrick-and-mortar storesBecause consumers have no other choice, it is booming, but with the rise of e-commerce and the change of consumer concepts,Brick-and-mortar storesThe advantage is gradually weakened. Brick-and-mortar storesAreas for reflection include:Pricing strategy, service quality, after-sales guarantee, etc.
First of all,Brick-and-mortar storesThere is a problem with the pricing. The same product is differentBrick-and-mortar storesThere are often very different situations, and they tend to be high. The experience consumers get is that they feel cheated whether they buy it or not. Relatively speaking, the pricing of e-commerce is more transparent, and consumers can get the most suitable ** through comparison and screening, which is also an important reason to attract consumers to choose e-commerce.
Secondly,Brick-and-mortar storesThe quality of service needs to be improved. In the past,Brick-and-mortar storesThe service is often not in place, and it is often difficult for consumers to solve problems in a timely manner. E-commerce, on the other hand, has won the trust of consumers with good customer service and convenient return and exchange policies. In addition to the quality of the product itself, the service experience is also an important determining factor in the shopping process. Brick-and-mortar storesIf we can improve the quality of service and meet the needs of consumers, we will naturally be able to attract more customers.
Finally,Brick-and-mortar storesAfter-sales protection needs to be strengthened. In the past,Brick-and-mortar storesOnce the shopping is completed, it is often difficult for consumers to get effective after-sales support if they encounter product quality problems or are not satisfied. E-commerce, on the other hand, provides convenient returns and after-sales service, bringing consumers a better shopping experience. Brick-and-mortar storesIf after-sales service can be improved to provide more convenience and security, it can also attract consumers to come back again.
When it comes to e-commerce, we have to mention the official documents issued by the recent high-level officials. As a representative of a major reform province, Guangdong has been at the forefront of e-commerce development, and many policies are piloted in Guangdong. Recently, Guangdong issued a document clearly stating that it will encourage the development of live streaming in various localities and support Guangzhou and Shenzhen to build live broadcast e-commerce capitals. From the introduction of this document, we can see the determination of the high-level for the development of e-commerce. At the same time, this also shows that e-commerce is not a cancer that destroys the real economy, but the object of national attention and key support.
In other countries, such as the United States, Japan, etc., e-commerce also exists and develops well, but theirBrick-and-mortar storesIt was not so badly impacted. This is because of these countriesBrick-and-mortar storesPay more attention to integrity management and provide quality services, and pay attention to the experience and needs of consumers. In contrast, some domesticBrick-and-mortar storesFor a long time, it has been too "strong", focusing on profiteering, ignoring the rights and needs of consumers. Therefore,Brick-and-mortar storesWe should introspect, change our business philosophy, focus on consumers, and provide products and services that meet their needs in order to gain a foothold in the fierce market competition.
All in all, there is no direct adversarial relationship between e-commerce and the real economy. The rise of e-commerce has brought more choices and convenience to consumers, and at the same time, it has also givenBrick-and-mortar storesIt provides new opportunities for development. Brick-and-mortar storesThe dilemma is not caused by e-commerce, butBrick-and-mortar storesProblems with their own business strategies and service quality. In order to adapt to the changes of the times,Brick-and-mortar storesImprovements should be made in terms of pricing, service quality, and after-sales guarantee to meet the needs and expectations of consumers. At the same time, the official documents issued by the high-level also show the country's support and attention to e-commerce. We should conform to the development trend of the times, adapt to new business models, jointly build a good market environment, and achieve common prosperity of the real economy and e-commerce.