"Adhere to independent research and development, to build a domestic brand".
The people's national product".
The Most Competitive Brand of the Year 2022 at the China Cosmetics Conference".
People's ** published and swept the list of major apps, and the Gu Yu brand is undoubtedly one of the most shining business cards of domestic beauty in recent years.
From left to right. People's ** 2022 China Brand Innovation Case Award.
People's **x Little Red Book RED Domestic Products Festival selects domestic brands
Won the title of the most competitive brand in 2022 at the China Cosmetics Conference.
Born in 2016, Guyu is a functional plant extract skin care brand specializing in Chinese skin types, and is also the first skin care brand in China with glabridin as the main ingredient. As a pioneer and leader of glabridin whitening in China, Gu Yu has established R&D barriers for the whole industry chain from raw materials, formula, testing to production, has many core formula patents and exclusive application technologies, and is committed to developing whitening products that are more suitable for Chinese skin types.
Gu Yu has focused on online e-commerce since the establishment of the brand, and began to deploy offline channels in 2022, and it has developed in just one yearMore than 50dealers, to achieve rapid business growth. At the same time, Gu Yu put forward more refined requirements for the management of offline business, hoping to introduce a mature system to improve the efficiency of channel business billing, synchronization of inventory and order information, and rebate systematization, so as to improve the overall work efficiency.
In the end, Gu Yu chose to work with Ruiben Cloud to build a new channel ordering platform to connect the entire business process through systematic management of the order process.
Real-time presentation of inventory
Self-placing orders combined with order recognition and conversion
In the early stage of development, the Guyu brand adopted a strategy of model testing, focusing on prioritizing flexibility to meet business needs. The ordering process is for the customer to provide the order to the salesman, and then the salesman provides the order to the sales executive to record the order, or the customer directly contacts the sales executive to report, and then the marketing bank records the order. Sometimes it is necessary for a customer to negotiate with the warehouse for available inventory before placing an order
With the increase in business volume,EfficientControl is becoming more and more necessaryThe Guyu brand needed to introduce a new system to adapt to the pace of brand development. The system of Ruiben Cloud well meets the needs of the rapid growth stage of Guyu's brand business, so it has become the final choice of Guyu.
Guaranteed by the Reben Cloud systemReal-time consistency of online and offline inventoryGuyu dealers can view the inventory quantity and ** in real time, and can also subscribe to the arrival notification when the inventory is insufficient.
If you are out of stock, you can subscribe to a notification of the arrival of stock.
The picture shows the demonstration environment, not the actual Gu Yu.
With the help of the Ruiben Cloud Ordering Mini Program,Dealers can also place orders on their own。With the integration of C-end marketing, dealers can view products**, details and marketing activities through the applet to achieve self-service ordering. Subsequently, the order is processed online by the salesman and the sales administration, which greatly reduces the communication cost and manual billing workload in the ordering process.
The dealer orders through the mini program.
The picture shows the demonstration environment, not the actual Gu Yu.
In addition to dealers, Gu Yu also has a direct channel business. Direct customers have standard order templates, and the Ruiben cloud system helps Gu Yu to unify all kinds of external orders into Gu Yu's internal templates, which is convenient for the sales bank to process and push them to the warehouse for delivery.
With the help of a new ordering platform with both independent ordering and order recognition and conversion functions, Guyu brand channel orders are more convenient and fast, and the operational efficiency of the entire ** chain has also been improved.
Transparent information
All-round dynamic tracking of shipments
Ruiben Cloud has broken through the data barriers of the channel business system and the warehousing system for Gu YuOrders, returns, and inventory information are synchronized with the warehousing system in real timeGu Yu's salesman can intuitively view customer order data and subordinate customer orders in the APP on the ordering side, and track the shipment.
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The salesman checks the APP.
The picture shows the demonstration environment, not the actual Gu Yu.
Again,Dealers can view the order PC through the order appletThe processing progress and logistics details of the order can also be queried about the funds and rebates, so you don't need to contact the salesman to get the order information as before.
The dealer checks the ordering applet.
The picture shows the demonstration environment, not the actual Gu Yu.
The transparency of information not only improves the order management efficiency of salesmen, but also provides more intuitive and accurate data support to empower salesmen to make more accurate business decisions.
Systematization of channel policies
Motivate customers to order and increase stickiness
Channel policy is an effective means for brands to improve distribution performance. Gu Yu's current ordering channel policy is mainly ** and rebates, ** policy is based on full orders, and rebates are divided into two types: rebate points and tasks.
In the past, the staff processed rebates and orders by manually sorting out the ledger. As the brand enters the mature stage, Gu Yu hopes to improve work efficiency through systematic means.
Nowadays, with the support of Ruiben Cloud, whether it is a monthly, quarterly, or annual rebate, or according to the order completion of the rebate, and the freight of special orders due to the rebate policy needs to bear the freight and other personalized requirementscan be processed and settled through the systemIt greatly simplifies the workflow of salesman sales administration and enables the systematic and efficient implementation of channel policies.
Check the account on the PC side of the dealer.
In the new consumption era, more and more e-commerce brands choose to deploy offline channels and tap more potential customers by building new scenarios for in-depth interaction between users and brands. As a strategic partner in the rapid development stage of Guyu's offline business, Ruiben Cloud empowers the more efficient development of offline channels with the help of a systematic platform, injecting new vitality into the development of Guyu's brand and bringing more opportunities for Guyu's future digital development.