The master's program at EU Business School in Switzerland has a wide range of research directions, covering many fields such as business management, finance, marketing, strategic management, and human resource management. Here are some of the main research directions::
Business Management: This direction focuses on the theory and practice of business management, including corporate strategy, organizational behavior, leadership, etc. Students will learn how to develop effective business strategies, manage relationships within and outside an organization, and develop leadership and teamwork skills.
Finance: This direction focuses on the operation of financial markets and the pricing, risk management and investment strategies of financial products. Students will learn how to analyze financial statements, assess investment risks, develop investment strategies, and understand the regulation and regulation of financial markets.
Marketing: This direction mainly studies the theory and practice of marketing, including market research, brand management, sales strategy, etc. Students will learn how to understand customer needs, develop marketing strategies, manage brand image, and improve sales performance.
Strategic Management: This direction mainly studies the formulation and implementation of corporate strategy, including corporate vision, mission, strategic objectives, etc. Students will learn how to develop effective business strategies, conduct strategic analysis and evaluation, and implement strategic change.
Human Resource Management: This direction mainly studies the theory and practice of human resource management, including recruitment, training, performance management, etc. Students will learn how to develop effective HR strategies, improve employee performance, manage employee relationships, and solve HR problems.
The above are the main research directions of the master's program at the EU Business School in Switzerland, and students can choose the research direction that suits them according to their interests and career plans. At the same time, the school also encourages students to learn across disciplines to cultivate more comprehensive business literacy and comprehensive ability.
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