1. Channel information flow - vertical channel
Vertical channels cover 30+ channels including entertainment, original, information, funny, games, finance, mother and child, etc.
When there are 8 recommendations, the 4th position is the advertisement.
When there are 8 recommendations, the 10th position is an advertisement.
The content that is not refreshed is the pre-cached content, and the displayed ad content is also the previous cached content
1.Native style
CPM bidding: the reserve price is 2 yuan;
CPC Bidding: Reserve Price 02 yuan;
Creative Template: A new big picture template for the information flow.
JPG or PNG static**, size 80k, size: 600*300
Advertising copy: no more than 30 words, displayed at the top left of the large image of the advertising space.
2.Native style
CPV bidding: reserve price 02 yuan;
Creative templates: Native ad creative templates.
The ratio is 16:9, the minimum size is 1280*720, and the format is MP4, I, MPEG, MOV and other mainstream formats.
Second, the page information flow - the association bit
Half-screen** pages incorporate more elements.
Featured content by the intelligent recommendation engine.
Contextual information assists bootstrap content.
Drama and film variety + vertical multi-content field.
Feed stream styles lead to more behaviors.
At the bottom of the half-screen page, it is not supported to guide Android applications.
Large**style**strong help**guidance.
The small ** style is more native and close to the content.
1.Associative bit banner style
CPM bidding: the reserve price is 2 yuan;
CPC Bidding: Reserve Price 02 yuan;
Material format: JPG PNG format within K.
Banner template: 640*120
2.The associated bit is large ** style
CPM bidding: the reserve price is 2 yuan;
CPC Bidding: Reserve Price 02 yuan;
Material format: JPG PNG format within K.
Large** template: 200*120
Button Copy: Immediately**.
3.The associated bits are small ** style
CPM bidding: the reserve price is 2 yuan;
CPC Bidding: Reserve Price 02 yuan;
Material format: JPG PNG format within K.
Small** template: 120*120
Button Copywriting: View Details Now** Consult Now Grab Now.
3. ** Page Information Flow - You may also like it
You may also like the first recommendation.
*The form is natively displayed.
Associated information hangs guidance.
* End secondary boot reinforcement.
Content matching for better conversions.
1.Native style
CPV bidding: reserve price 02 yuan;
* The ratio is 16:9, and the minimum size: 1280*720
*Format: MP4, **i, MPEG, MOV and other mainstream ** formats.
Product icon: 120*120, jpg or png format** must be uploaded.
The system automatically captures a frame as a cover to guess what you like.
*Title and**DescriptionIn the guess you like ad slot, the display length is only one line, and the part of the system that exceeds one line will be automatically truncated;
Fourth, the social information flow - bubbles
Highlight page: There are 11-14 pieces of content on each page, and the 6th article on each page is an advertisement;
Drama Circle page: The first ad appears in position 15, and then 1 ad is inserted every 10 pieces of content;
Drama circle page: movies, TV series, variety shows, anime, and others (short ** channels that are not aggregated into all circles, such as talk shows, documentary channels, etc.) in all circles
1.Native three-image style
CPM bidding: the reserve price is 2 yuan;
CPC Bidding: Reserve Price 02 yuan;
Creative Templates: Native templates.
Material format: 3 ** sheets, jpg or png format, 300*300, file size no more than 80k
Advertising copy: no more than 30 words, displayed in the upper left of the three pictures of the advertising space.
2.Native style
CPV bidding: reserve price 02 yuan;
Creative templates: Native ad creative templates.
*The ratio is 16:9, the minimum size: 1280*720, **format: MP4, **I, MPEG, MOV and other mainstream ** formats.
Fifth, information flow - teasing
A new** information delivery platform.
Independent app, more channels presented.
More than 20 channels such as recommendation pages, movies, TV series, etc.
The entrance of the main station is strongly drained.
The content feed style natively conveys the advertiser's brand message.
Entertainment** information content to guide more recommendations.
Each page with ads appears once per swipe, the first ad slot appears in card6, and the subsequent ad slot appears every 10 cards or so.
1.Native large ** style
CPM bidding: the reserve price is 2 yuan;
CPC Bidding: Reserve Price 02 yuan;
Creative Template: A new big picture template for the information flow.
Material format: jpg or png, 600*300, file size no more than 80k;
Advertising copy: Displayed below the large image of the ad space, no more than 18 words;
2.Native three-image style
CPM bidding: the reserve price is 2 yuan;
CPC Bidding: Reserve Price 02 yuan;
Creative Templates: Native templates.
Material format: 3 ** sheets, jpg or png format, 300*300, file size no more than 80k
Advertising copy: no more than 30 words, displayed in the upper left of the three pictures of the advertising space.
The above content is shared by Juxuan Network "iQiyi Advertisement|Precise positioning and effect optimization of multi-channel information flow advertising", in the comment area, I look forward to working with you on how to better use these advertising products to improve brand communication and marketing effects. At the same time, other interested friends are also welcome to join the discussion and learn and progress together. Let's contribute wisdom and strength to the innovation and development of the advertising industry together!