Start planning for my 2024
Foreword: With the imminent departure of this train in 2023, the 2023 car market inventory series launched by the new ** car market express is also coming to an end, 45 manuscripts have been fully displayed on major platforms, with a cumulative reading of more than 10 million times, and have been praised and praised by many car companies. From now on, Auto Market Express will launch the 2024 Auto Market Outlook Series, using our viewpoint to interpret the changes in the auto market, and introduce the market strategy and product layout of car companies in 2024.
After the vicissitudes of life, the original intention is still young. The auto market in 2024 is still surging, and the market competition between major car companies will still show a needle-to-wheat situation. In the new year and new journey, Auto Market Express also wishes the major car companies to make further progress.
Set sail for the first issue of the 2024 Auto Market Outlook Series, and this issue will start with the more familiar Great Wall Motors.
Speaking of Great Wall Motors, everyone is more familiar with it, starting with pickup trucks, relying on Haval H6 to erect the SUV banner in the market, and gradually becoming one of the mainstays of the rise of domestic brands.
According to the information released by Great Wall Motors on the evening of December 29, Great Wall Motor's overseas exports will exceed 300,000 units for the first time in 2023, becoming a new sales growth point for Great Wall Motors. Up to now, Great Wall Motor's cumulative overseas sales have exceeded 1.4 million units. For Great Wall Motors, the popularity of overseas markets is definitely a good sign.
At present, Great Wall Motors is mainly composed of Haval, pickup, tank, Ora and Wei brand five brands, the main sales force is Haval and pickup, these two brands are the pillars of the Great Wall Motor's market position is also its right-hand man, especially the Haval brand is the cornerstone to ensure that Great Wall Motors compete with competing products, and every move of the Haval brand will have a certain impact on Great Wall Motors.
As the former sales hegemon in the SUV field, Haval H6 is a banner of Great Wall Motors, and I remember that many people have said: only Great Wall Motors can beat Haval H6. However, it turns out that there are some deviations, so the change in consumption trends and the rise of new energy vehicles have also given Haval H6 a wake-up call: in order to maintain its market position, the only way to maintain a strong market fighting spirit is to change with the changes in market consumption in a timely manner.
The biggest pressure on Great Wall Motors is the Wei brand, which has quickly become famous in the market with the VV series, and urgently needs the support of the "explosive" model
As a tank that has become an independent brand from a single model, the current market performance is acceptable, but it is also facing a lot of pressure. In the upcoming 2023, many competing products have appeared, although there is no threat to the tank brand for the time being, including the Jet Traveler, Formula Leopard Leopard 5, etc., it is inevitable to steal some potential customers of the tank brand, and this aspect should attract the attention of the tank brand.
It can be seen from the sales data released by Great Wall Motors that the cumulative sales of more than 1.2 million units in 2023 should be nine out of ten, but compared with Changan Automobile, Chery Automobile, BYD and Geely Automobile, there is still a certain sales gap, so Great Wall Motors in 2024 will redouble its efforts, after all, the wind direction of market consumption has changed, and while ensuring the advantages of fuel vehicles, Great Wall Motors must also boldly accelerate the transformation of the new energy battlefield.
Judging from the first reflection of the automobile market, the battle for the new energy market has entered the second half, and many second-generation new energy brands have joined the market battle. 2024 is estimated to be a key year for major car companies to reshape the market pattern in the field of new energy, and it is hoped that Great Wall Motors can seize this market opportunity and fight a beautiful real battle.
The future is undecided, you and I are dark horses. With the gradual departure of the 2023 train, the 2024 train is slowly entering the station, for the Great Wall Motors, which has gone through the vicissitudes of life and is still young after returning from a hundred battles, the new year is still a coexistence of opportunities and challenges, and 2024 is coming, I believe that Great Wall Motors has made sufficient preparations. What do you say?
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