Hong Kong Stock Research News, on December 18, Debang ** recently released a research report, in-depth ** Keep's unique business model, and gave its first coverage of the "** rating."
Keep is a company committed to providing comprehensive, convenient and accessible fitness solutions, with a total operating revenue of 98.5 billion yuan, with a net profit of 119.5 billion yuan.
According to the report, in the industry ecology, Keep's paid membership penetration rate has achieved a high of 10% in 2022 through differentiated and systematic content in the case of more homogeneous free content, and is expected to further increase. In terms of the realization of consumer goods, the company actively invests in research and development, realizes differentiated advantages and barriers through content interaction, and achieves the first place in the national share of yoga mats and other categories, and is expected to replicate its advantages in other categories in the future.
As the largest online fitness platform in the country, Keep has achieved a significant advantage in content acquisition, and it is expected to strengthen this advantage with further optimization of content. Based on the above conclusions, Debang believes that Keep has verified the possibility of its business model running through in stages, and is expected to further expand revenue, reduce losses and gradually achieve profitability in the future.
The Hong Kong Stock Research Club will also continue to pay attention to the latest developments of Keep.