A "storm of youth" blew in the depths of the mountains
People from the city come to the mountains to dance square dances, and container bars bring new trends ...... to the countrysideIn the depths of the mountains in western Zhejiang, a "storm of youth" is blowing. The initiator of this "storm" is Lou Min, the rural operator of the "Longmen Secret Land" village scenic spot in Lin'an District, Hangzhou, Zhejiang.
In 2017, Lin'an District proposed the concept of "village scenic spot" operation, so that the scenic spot can promote the prosperity of villagers. Lou Min said: "I was very excited!It was when I was investing in the countryside that in 2017, when the pilot village scenic spot in Zhejiang Province was set up in Lin'an, I naturally became a rural operator. ”
Rock climbing has become a breakthrough point to lead the villagers to increase their income and get rich
Lou Min is one of the first batch of rural operators creatively introduced by Lin'an District. Through the power of the market, she "operated" the three villages of Shimen, Longshang and Dashan, revitalized idle resources, developed diversified business formats, and unified the "Longmen Secret Land" scenic spot, driving the villagers to increase their income and become rich.
However, even though she is a local, the initial operation was difficult. She said: "For example, we have already talked about it, but one night he (the villager changed his mind) and said, 'Are you stupid or not, what are you doing for her (the village operator)?'"After two days, we can increase the price. ’”
In order to gain the trust of the village collective and villagers, the rural operation must let everyone see the opportunity to get rich, and Lou Min has been looking for a breakthrough.
This area is now a core area of our Lion Rock Climbing, with 200 routes so far, and many tourists come to climb on weekends. Rock climbing enthusiast Gan Jicong said.
The towering Lion Rock exerts a prying effect. Around rock climbing, Lou Min put a lot of effort into it. Soon, a climbing town appeared at the foot of Lion Rock. "This is our indoor climbing experience hall, which allows children to experience and Xi. People who come to climb the rock want to eat, live, play, and when they go back, they will bring a little souvenir back. Lou Min said.
Gathering popularity through rock climbing, with popularity, and then matching related service formats, a development chain around rock climbing has been formed. Lou Min said: "I have rock climbing, so my customer base must be these rock climbing enthusiasts. In order to serve the rock climbing enthusiasts well, let's build something else. How can this countryside be attractive?That's what I'm going to do. ”
Create a "village scenic spot" of "scenery in the village, village in the scenery".
Lucid waters and lush mountains are the best resources that need to be revitalized, and Lou Min has firmly established the operation direction of adapting measures to local conditions and maintaining the original ecological development.
The countryside should be like the countryside. If the city is not like the city, and the countryside is not like the countryside, then you think about it, what are the people in the city doing?She said.
Rows of pristine cabins contrast with green hills, green trees, and gurgling water, attracting many parent-child families to come for an in-depth experience.
On a rocky mountain with an altitude of more than 600 meters, the wild tea trees growing among the boulders have become the unique "stone crevice wild tea" after careful care and care.
Lou Min said: "It is difficult to grow tea trees in the cracks of stones like this, so it is pure natural and wild." It turned out to be so barren, we sorted it out, and the quality of this tea is particularly good. ”
The highest peak of Longmen Secret Realm, which is adjacent to the wild tea plantation, has also changed from a barren place to a large-scale "starry sky campsite". "Our planning principle is to adapt to local conditions, you can see the sunrise, you can see the sunset, you can see the stars. She said.
Skillful kung fu turns "a piece of doubt" into "a piece of laughter".
This kind of "skillful kung fu" can be said to be the "magic weapon" of rural operation in the hands of Lou Min. Over the years, Lou Min has personally experienced the three attitudes of the villagers: from "a piece of doubt" at the beginning, to "a piece of applause" later, and then to "a piece of laughter" now.
Lou Min said: "As long as you are diligent, whether you grow a vegetable, dig a bamboo shoot, or pick a tea, you can sell it." Another one, the people's own houses, in addition to our circulation, they also come back to operate. ”
Tian Feng, the operator of Longmen Secret B&B, said: "Because we are developing tourism here, I want to come back and engage in B&B." Thinking about it now, it must have been right at that time, the policy was good, we got rich together, and the business was very hot. ”
Rural operations bring tourists and hope for prosperity
By the end of 2022, the Longmen Secret Village Scenic Area has introduced a total of 1 social capital500 million yuan, more than 200 new jobs, 4.27 million yuan of village collective income, and 2,400 yuan per capita income of villagers.
Chen Weihong, deputy director of the Bureau of Culture and Tourism of Lin'an District, Hangzhou, Zhejiang Province, said: "If the operator invests in the countryside, if it does not drive the people to get rich and the village collective grows, then in the eyes of the village collective, the operator is dispensable." ”
Nowadays, the rural operation is like a gust of fresh wind, blowing into every household in the Longmen Secret Village Scenic Area, bringing young vitality, bringing tourists and hope of getting rich.
Lou Min knows that rural operation is not a business on the tuyere, and the feelings and mind of taking root in the countryside are essential!"The operator of the village scenic spot must not only have feelings, but also have a broad mind. The purpose of our coming to the countryside is to make the common people rich. Lou Min said.