In the operation of casual snack franchise stores, product display is particularly important and is also the key to improving the shopping experience of customers. Usually when we visit the store, we also find that a well-established store always puts a lot of thought into the details of the display of goods. So, how can we set up a casual snack store that looks appealing and attracts more customers? Let's take a look at how the snack shop is made!
1. Keep it tidy.
That is, to support the neat, clean and undamaged goods on display; Support the cleanliness of the shelves, no damage, no rust, etc.; Support the first brand neat, clean and no damage; Support sales aids (such as shelf stickers, POPs, jump cards, etc.) to be neat, clean, and undamaged.
2. Replace damaged products in time.
Damaged products will no longer generate sales, and will affect the corporate and brand image, and must be replaced in time.
3. The trademark faces outward.
The label of the product must be uniformly facing the consumer, and the product must not be placed flat, sideways, or upside down to achieve neatness.
First, the beautiful and eye-catching display effect.
4. The top is small and the bottom is large, the top is light and the bottom is heavy.
That is, the heavy and large goods are placed below, and the small and light goods are placed on the top. Such a focus is on the need for safety, easy for consumers to take, and also in line with people's aesthetic Xi. But sometimes, in order to promote the image, large packages of products such as New Year's goods, gift boxes, etc. will be placed at the top of the shelves. In addition, if the shelves are too high, and the upper shelves can only play a role in publicity, you can use outer boxes and handbags to seize the position and display the image.
5. Clever first out.
Smart, first-out is the basic rule of warehouse management, and there is also the same concept of commodity management on the supermarket shelves, according to the date of delivery, the first products are placed outside, and the products that are close to the factory are placed inside, so as to avoid the expiration of goods.
6. Eye-catching.
*The label is accurate, clear and eye-catching. It can be compared with similar products to increase the publicity effect of product display. When adopting, the brand must clearly indicate the original price, the current price and the reason for the price reduction. The following 5 mistakes must not be made at any time: the **logo cannot be found, the **logo is wrong, the **logo is misplaced, the old and new **cards overlap, and the **district** brand is inconsistent with the normal shelf **brand.
7. The display is full.
It is necessary to fill the display shelves with products to increase the fullness and visibility of the product display. As the saying goes, "the goods sell heaps up", and consumers generally think that the goods with more goods must be big-selling products and fresh, and they can prevent the display space from being occupied by competing products. When the shelf inventory is not enough to fill the display, the products behind it should be moved forward, and the actual goods are insufficient, and empty boxes, handbags, etc. should be used to fill the row.
The tally clerk should count the purchase, sale and inventory flow of the shelves in a timely manner, order in a timely manner, support the safety stock of the shelves, and strictly prohibit the phenomenon of out of stock. However, the display is not as good as possible when the more goods are displayed on the shelves, in fact, under the premise of supporting the shelves to display fullness and continuous goods, it is not a bad thing to press less goods.
8. Bright color contrast.
The same product (with the same packaging color) is gathered together to form a "color block" display effect, and different "color blocks" of the same color system are placed separately as much as possible, so that customers can easily distinguish and achieve the effect of highlighting.
9. The right place.
The position of the product that is sold is placed on the shelf, and the position is also the position of the sales volume per unit area, such as the first 1 4 to 1 2 in the shelf area and between the height of the eye level and the height of the pick-up line (12 m to 145 meters) should be placed on the sale of products.
10. Display area.
The product display should occupy as much display space as possible, and the single product (SKU) entering the venue should support a row width of at least 20 cm. Grabbing the "eyeballs" of consumers is the first step to provoke impulse purchases, and only by occupying more display space than competing brands will there be more sales opportunities.
11. Close to the main competitor.
The display area should put the main competing brands together, and the products should also be put together with the main competitive products to highlight the product characteristics. Don't you see that most places with Coca-Cola will have Pepsi? Remember the ancient adage of "things gather by like, people by groups", what products are often with your products, consumers will think that this is a type of product in the long run, and at the same time, the consumer group of your main competitors is also exactly your target consumer group, you can use the appeal of competing products to attract customers for you, and then successfully intercept the potential customers of the opponent through **personnel and **activities.
12. Centralized display.
Centralized display includes brand concentration and item concentration. Brand concentration refers to the concentration of all the products of the company's brand as much as possible in a display form, and all the products under the sub-brand, and the item concentration refers to the concentration of the products under different sub-brands according to different product specifications (packaging form, packaging weight) and different tastes. Obviously, it is easier to create momentum when the products are concentrated, and the display effect is more prominent.
13. Highlight the display.
The key items must be placed in a prominent position, the order of maintenance, and the arrangement of the layout must be made clear in order to reflect the primary and secondary structure of the product, so that customers can see it at a glance. Because the key products are the products that can represent the company's good market image, and they are also the products sold, they must be more displayed to consumers.
14. Vertical display.
Vertical display can be divided into full vertical display and partial vertical display. Full vertical display refers to the vertical placement of an item or a brand's products from the upper floor to the shelves on the floor; Partial vertical display refers to the vertical placement of an item or a brand of products in a block shape, occupying only a portion of the row in successive shelves. In practice, the main shelf display is arranged as much as possible according to the partial vertical display method, first supporting the vertical display of the brand, and then taking into account the packaging color (taste) and packaging specifications.
15. Multi-point display.
Multi-point display refers to the diversified display of products in different display areas in different display forms, which is not contradictory to centralized display. For example, in addition to the normal shelves, there are special displays (hanging strips, wrapping columns, ends, stacks, etc.), and in addition to the normal shelf area, there are also displays in the cashier area and elevator area.
16. Location.
The different positions of the display area are directly related to the sales volume, and the display space that the normal shelf should strive for, and the purchase of special display spaces must not only look at the price, but also calculate the input-output ratio is scientific. And the display area of the store should be relatively fixed (fixed placeholder rule), so that old customers are easy to find.
17. The display is dynamic.
The display can not be rigid, there should be a certain vivid measures to attract consumers, this is not only in the first period. You can add beautiful shelf stickers, pop, jumping cards, hanging flags, hanging trays and other sales aids, or use lighting, sound and other marketing vividness, or just on the basis of full display (such as the pile) intentionally remove a few products displayed on the outer layer of the shelf, so that it is not only conducive to consumers to take, but also can show the good sales status of the product, these are vivid.
18. The law of uniformity of all items.
All items refer to the classification and display of all items of a company's goods on a normal shelf as much as possible, which can not only meet the needs of different consumers, increase sales, but also enhance the company's image and increase the influence of goods; Uniformity refers to the style and tone of the overall display of goods.
First, the form of sales aids also strive to be unified.